Bakery and Cereals Market in South Korea to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (South Korean Won), 2004?09 27
Value analysis (South Korean Won), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Crown Confectionery Co., Ltd. 51
Lotte Group 53
Chapter 5 Category Analysis: Bread and Rolls 55
Value analysis (South Korean Won), 2004?09 55
Value analysis (South Korean Won), 2009?14 56
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 59
Volume analysis, 2004?09 61
Volume analysis, 2009?14 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Breakfast Cereals 72
Value analysis (South Korean Won), 2004?09 72
Value analysis (South Korean Won), 2009?14 73
Value analysis (US dollars), 2004?09 75
Value analysis (US dollars), 2009?14 75
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Cakes and Pastries 88
Value analysis (South Korean Won), 2004?09 88
Value analysis (South Korean Won), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 91
Volume analysis, 2004?09 93
Volume analysis, 2009?14 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 104
Value analysis (South Korean Won), 2004?09 104
Value analysis (South Korean Won), 2009?14 106
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 112
Company and brand share analysis 114
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 126
Value analysis (South Korean Won), 2004?09 126
Value analysis (South Korean Won), 2009?14 127
Value analysis (US dollars), 2004?09 129
Value analysis (US dollars), 2009?14 130
Volume analysis, 2004?09 132
Volume analysis, 2009?14 133
Company and brand share analysis 135
Distribution analysis 139
Expenditure and consumption per capita 141
Chapter 10 Category Analysis: Morning Goods 144
Value analysis (South Korean Won), 2004?09 144
Value analysis (South Korean Won), 2009?14 145
Value analysis (US dollars), 2004?09 147
Value analysis (US dollars), 2009?14 147
Volume analysis, 2004?09 149
Volume analysis, 2009?14 150
Company and brand share analysis 152
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Country Comparison 161
Value 161
Volume 165
Market share 169
Chapter 12 New Product Development 170
Product launches over time 170
Recent product launches 172
Chapter 13 Macroeconomic Profile 173
Macroeconomic Indicators 173
Chapter 14 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 Appendix 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: South Korea, bakery and cereals, value by category (KRWm), 2004?14 29
Figure 2: South Korea, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: South Korea, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: South Korea, bakery and cereals, category growth comparison, by volume, 2004?14 35
Figure 5: South Korea, bakery and cereals, company share by value (%), 2008?09 40
Figure 6: South Korea, bakery and cereals, distribution channels by value (%), 2008?09 44
Figure 7: South Korea, bread and rolls, value by segment (KRWm), 2004?14 57
Figure 8: South Korea, bread and rolls, category growth comparison, by value, 2004?14 60
Figure 9: South Korea, bread and rolls, volume by segment (kg, million), 2004?14 63
Figure 10: South Korea, bread and rolls, category growth comparison, by volume, 2004?14 63
Figure 11: South Korea, bread and rolls, company share by value (%), 2008?09 65
Figure 12: South Korea, bread and rolls, distribution channels by value (%), 2008?09 68
Figure 13: South Korea, breakfast cereals, value by segment (KRWm), 2004?14 74
Figure 14: South Korea, breakfast cereals, category growth comparison, by value, 2004?14 76
Figure 15: South Korea, breakfast cereals, volume by segment (kg, million), 2004?14 79
Figure 16: South Korea, breakfast cereals, category growth comparison, by volume, 2004?14 79
Figure 17: South Korea, breakfast cereals, company share by value (%), 2008?09 81
Figure 18: South Korea, breakfast cereals, distribution channels by value (%), 2008?09 84
Figure 19: South Korea, cakes and pastries, value by segment (KRWm), 2004?14 90
Figure 20: South Korea, cakes and pastries, category growth comparison, by value, 2004?14 92
Figure 21: South Korea, cakes and pastries, volume by segment (kg, million), 2004?14 95
Figure 22: South Korea, cakes and pastries, category growth comparison, by volume, 2004?14 95
Figure 23: South Korea, cakes and pastries, company share by value (%), 2008?09 97
Figure 24: South Korea, cakes and pastries, distribution channels by value (%), 2008?09 100
Figure 25: South Korea, cookies (sweet biscuits), value by segment (KRWm), 2004?14 107
Figure 26: South Korea, cookies (sweet biscuits), category growth comparison, by value, 2004?14 110
Figure 27: South Korea, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 113
Figure 28: South Korea, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 113
Figure 29: South Korea, cookies (sweet biscuits), company share by value (%), 2008?09 116
Figure 30: South Korea, cookies (sweet biscuits), distribution channels by value (%), 2008?09 119
Figure 31: South Korea, crackers (savory biscuits), value by segment (KRWm), 2004?14 128
Figure 32: South Korea, crackers (savory biscuits), category growth comparison, by value, 2004?14 131
Figure 33: South Korea, crackers (savory biscuits), volume by segment (kg, million), 2004?14 134
Figure 34: South Korea, crackers (savory biscuits), category growth comparison, by volume, 2004?14 134
Figure 35: South Korea, crackers (savory biscuits), company share by value (%), 2008?09 137
Figure 36: South Korea, crackers (savory biscuits), distribution channels by value (%), 2008?09 140
Figure 37: South Korea, morning goods, value by segment (KRWm), 2004?14 146
Figure 38: South Korea, morning goods, category growth comparison, by value, 2004?14 148
Figure 39: South Korea, morning goods, volume by segment (kg, million), 2004?14 151
Figure 40: South Korea, morning goods, category growth comparison, by volume, 2004?14 151
Figure 41: South Korea, morning goods, company share by value (%), 2008?09 154
Figure 42: South Korea, morning goods, distribution channels by value (%), 2008?09 157
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries 162
Figure 44: Global bakery and cereals market value, 2004–09, top five countries 164
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries 166
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries 168
Figure 47: Annual data review process 179

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: South Korea, bakery and cereals, value by category (KRWm), 2004?09 27
Table 4: South Korea, bakery and cereals, value forecast by category (KRWm), 2009?14 28
Table 5: South Korea, bakery and cereals, value by category ($m), 2004?09 30
Table 6: South Korea, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: South Korea, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: South Korea, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: South Korea, bakery and cereals, brand share by value (%), 2008?09 36
Table 10: South Korea, bakery and cereals, value by brand (KRWm), 2008?09 38
Table 11: South Korea, bakery and cereals, company share by value (%), 2008?09 41
Table 12: South Korea, bakery and cereals, value by company (KRWm), 2008?09 42
Table 13: South Korea, bakery and cereals, distribution channels by value (%), 2008?09 43
Table 14: South Korea, bakery and cereals, value by distribution channel (KRWm), 2008?09 43
Table 15: South Korea, bakery and cereals, expenditure per capita (KRW), 2004?09 45
Table 16: South Korea, bakery and cereals, forecast expenditure per capita (KRW), 2009?14 46
Table 17: South Korea, bakery and cereals, expenditure per capita ($), 2004?09 47
Table 18: South Korea, bakery and cereals, forecast expenditure per capita ($), 2009?14 48
Table 19: South Korea, bakery and cereals, consumption per capita (kg), 2004?09 49
Table 20: South Korea, bakery and cereals, forecast consumption per capita (kg), 2009?14 50
Table 21: Crown Confectionery Co., Ltd. key facts 51
Table 22: Lotte Group key facts 53
Table 23: South Korea, bread and rolls, value by segment (KRWm), 2004?09 55
Table 24: South Korea, bread and rolls, value forecast by segment (KRWm), 2009?14 56
Table 25: South Korea, bread and rolls, value by segment ($m), 2004?09 58
Table 26: South Korea, bread and rolls, value forecast by segment ($m), 2009?14 59
Table 27: South Korea, bread and rolls, volume by segment (kg, million), 2004?09 61
Table 28: South Korea, bread and rolls, volume forecast by segment (kg, million), 2009?14 62
Table 29: South Korea, bread and rolls, brand share by value (%), 2008?09 64
Table 30: South Korea, bread and rolls, value by brand (KRWm), 2008?09 64
Table 31: South Korea, bread and rolls, company share by value (%), 2008?09 66
Table 32: South Korea, bread and rolls, value by company (KRWm), 2008?09 66
Table 33: South Korea, bread and rolls, distribution channels by value (%), 2008?09 67
Table 34: South Korea, bread and rolls, value by distribution channel (KRWm), 2008?09 67
Table 35: South Korea, bread and rolls, expenditure per capita (KRW), 2004?09 69
Table 36: South Korea, bread and rolls, forecast expenditure per capita (KRW), 2009?14 69
Table 37: South Korea, bread and rolls, expenditure per capita ($), 2004?09 70
Table 38: South Korea, bread and rolls, forecast expenditure per capita ($), 2009?14 70
Table 39: South Korea, bread and rolls, consumption per capita (kg), 2004?09 71
Table 40: South Korea, bread and rolls, forecast consumption per capita (kg), 2009?14 71
Table 41: South Korea, breakfast cereals, value by segment (KRWm), 2004?09 72
Table 42: South Korea, breakfast cereals, value forecast by segment (KRWm), 2009?14 73
Table 43: South Korea, breakfast cereals, value by segment ($m), 2004?09 75
Table 44: South Korea, breakfast cereals, value forecast by segment ($m), 2009?14 75
Table 45: South Korea, breakfast cereals, volume by segment (kg, million), 2004?09 77
Table 46: South Korea, breakfast cereals, volume forecast by segment (kg, million), 2009?14 78
Table 47: South Korea, breakfast cereals, brand share by value (%), 2008?09 80
Table 48: South Korea, breakfast cereals, value by brand (KRWm), 2008?09 80
Table 49: South Korea, breakfast cereals, company share by value (%), 2008?09 82
Table 50: South Korea, breakfast cereals, value by company (KRWm), 2008?09 82
Table 51: South Korea, breakfast cereals, distribution channels by value (%), 2008?09 83
Table 52: South Korea, breakfast cereals, value by distribution channel (KRWm), 2008?09 83
Table 53: South Korea, breakfast cereals, expenditure per capita (KRW), 2004?09 85
Table 54: South Korea, breakfast cereals, forecast expenditure per capita (KRW), 2009?14 85
Table 55: South Korea, breakfast cereals, expenditure per capita ($), 2004?09 86
Table 56: South Korea, breakfast cereals, forecast expenditure per capita ($), 2009?14 86
Table 57: South Korea, breakfast cereals, consumption per capita (kg), 2004?09 87
Table 58: South Korea, breakfast cereals, forecast consumption per capita (kg), 2009?14 87
Table 59: South Korea, cakes and pastries, value by segment (KRWm), 2004?09 88
Table 60: South Korea, cakes and pastries, value forecast by segment (KRWm), 2009?14 89
Table 61: South Korea, cakes and pastries, value by segment ($m), 2004?09 91
Table 62: South Korea, cakes and pastries, value forecast by segment ($m), 2009?14 91
Table 63: South Korea, cakes and pastries, volume by segment (kg, million), 2004?09 93
Table 64: South Korea, cakes and pastries, volume forecast by segment (kg, million), 2009?14 94
Table 65: South Korea, cakes and pastries, brand share by value (%), 2008?09 96
Table 66: South Korea, cakes and pastries, value by brand (KRWm), 2008?09 96
Table 67: South Korea, cakes and pastries, company share by value (%), 2008?09 98
Table 68: South Korea, cakes and pastries, value by company (KRWm), 2008?09 98
Table 69: South Korea, cakes and pastries, distribution channels by value (%), 2008?09 99
Table 70: South Korea, cakes and pastries, value by distribution channel (KRWm), 2008?09 99
Table 71: South Korea, cakes and pastries, expenditure per capita (KRW), 2004?09 101
Table 72: South Korea, cakes and pastries, forecast expenditure per capita (KRW), 2009?14 101
Table 73: South Korea, cakes and pastries, expenditure per capita ($), 2004?09 102
Table 74: South Korea, cakes and pastries, forecast expenditure per capita ($), 2009?14 102
Table 75: South Korea, cakes and pastries, consumption per capita (kg), 2004?09 103
Table 76: South Korea, cakes and pastries, forecast consumption per capita (kg), 2009?14 103
Table 77: South Korea, cookies (sweet biscuits), value by segment (KRWm), 2004?09 105
Table 78: South Korea, cookies (sweet biscuits), value forecast by segment (KRWm), 2009?14 106
Table 79: South Korea, cookies (sweet biscuits), value by segment ($m), 2004?09 108
Table 80: South Korea, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 109
Table 81: South Korea, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 111
Table 82: South Korea, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 112
Table 83: South Korea, cookies (sweet biscuits), brand share by value (%), 2008?09 114
Table 84: South Korea, cookies (sweet biscuits), value by brand (KRWm), 2008?09 115
Table 85: South Korea, cookies (sweet biscuits), company share by value (%), 2008?09 117
Table 86: South Korea, cookies (sweet biscuits), value by company (KRWm), 2008?09 117
Table 87: South Korea, cookies (sweet biscuits), distribution channels by value (%), 2008?09 118
Table 88: South Korea, cookies (sweet biscuits), value by distribution channel (KRWm), 2008?09 118
Table 89: South Korea, cookies (sweet biscuits), expenditure per capita (KRW), 2004?09 120
Table 90: South Korea, cookies (sweet biscuits), forecast expenditure per capita (KRW), 2009?14 121
Table 91: South Korea, cookies (sweet biscuits), expenditure per capita ($), 2004?09 122
Table 92: South Korea, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 123
Table 93: South Korea, cookies (sweet biscuits), consumption per capita (kg), 2004?09 124
Table 94: South Korea, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 125
Table 95: South Korea, crackers (savory biscuits), value by segment (KRWm), 2004?09 126
Table 96: South Korea, crackers (savory biscuits), value forecast by segment (KRWm), 2009?14 127
Table 97: South Korea, crackers (savory biscuits), value by segment ($m), 2004?09 129
Table 98: South Korea, crackers (savory biscuits), value forecast by segment ($m), 2009?14 130
Table 99: South Korea, crackers (savory biscuits), volume by segment (kg, million), 2004?09 132
Table 100: South Korea, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 133
Table 101: South Korea, crackers (savory biscuits), brand share by value (%), 2008?09 135
Table 102: South Korea, crackers (savory biscuits), value by brand (KRWm), 2008?09 136
Table 103: South Korea, crackers (savory biscuits), company share by value (%), 2008?09 138
Table 104: South Korea, crackers (savory biscuits), value by company (KRWm), 2008?09 138
Table 105: South Korea, crackers (savory biscuits), distribution channels by value (%), 2008?09 139
Table 106: South Korea, crackers (savory biscuits), value by distribution channel (KRWm), 2008?09 139
Table 107: South Korea, crackers (savory biscuits), expenditure per capita (KRW), 2004?09 141
Table 108: South Korea, crackers (savory biscuits), forecast expenditure per capita (KRW), 2009?14 141
Table 109: South Korea, crackers (savory biscuits), expenditure per capita ($), 2004?09 142
Table 110: South Korea, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 142
Table 111: South Korea, crackers (savory biscuits), consumption per capita (kg), 2004?09 143
Table 112: South Korea, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 143
Table 113: South Korea, morning goods, value by segment (KRWm), 2004?09 144
Table 114: South Korea, morning goods, value forecast by segment (KRWm), 2009?14 145
Table 115: South Korea, morning goods, value by segment ($m), 2004?09 147
Table 116: South Korea, morning goods, value forecast by segment ($m), 2009?14 147
Table 117: South Korea, morning goods, volume by segment (kg, million), 2004?09 149
Table 118: South Korea, morning goods, volume forecast by segment (kg, million), 2009?14 150
Table 119: South Korea, morning goods, brand share by value (%), 2008?09 152
Table 120: South Korea, morning goods, value by brand (KRWm), 2008?09 153
Table 121: South Korea, morning goods, company share by value (%), 2008?09 155
Table 122: South Korea, morning goods, value by company (KRWm), 2008?09 155
Table 123: South Korea, morning goods, distribution channels by value (%), 2008?09 156
Table 124: South Korea, morning goods, value by distribution channel (KRWm), 2008?09 156
Table 125: South Korea, morning goods, expenditure per capita (KRW), 2004?09 158
Table 126: South Korea, morning goods, forecast expenditure per capita (KRW), 2009?14 158
Table 127: South Korea, morning goods, expenditure per capita ($), 2004?09 159
Table 128: South Korea, morning goods, forecast expenditure per capita ($), 2009?14 159
Table 129: South Korea, morning goods, consumption per capita (kg), 2004?09 160
Table 130: South Korea, morning goods, forecast consumption per capita (kg), 2009?14 160
Table 131: Global bakery and cereals market value, 2009 161
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 164
Table 133: Global bakery and cereals market volume, 2009 165
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 168
Table 135: Leading players, top five countries 169
Table 136: South Korea bakery and cereals new product launches reports, by company (top five companies), 2009 170
Table 137: South Korea bakery and cereals new product launches SKUs, by company (top five companies), 2009 170
Table 138: South Korea bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 171
Table 139: South Korea bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 171
Table 140: South Korea bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 172
Table 141: South Korea bakery and cereals new product launches - recent five launches (2009) 172
Table 142: South Korea population, by age group, 2004?09 (millions) 173
Table 143: South Korea population forecast, by age group, 2009?14 (millions) 174
Table 144: South Korea population, by gender, 2004?09 (millions) 174
Table 145: South Korea population forecast, by gender, 2009?14 (millions) 175
Table 146: South Korea nominal GDP, 2004?09 (KRWbn, nominal prices) 175
Table 147: South Korea nominal GDP forecast, 2009?14 (KRWbn, nominal prices) 175
Table 148: South Korea real GDP, 2004?09 (KRWbn, 2000 prices) 176
Table 149: South Korea real GDP forecast, 2009?14 (KRWbn, 2000 prices) 176
Table 150: South Korea real GDP, 2004?09 ($bn, 2000 prices) 176
Table 151: South Korea real GDP forecast, 2009?14 ($bn, 2000 prices) 177
Table 152: South Korea consumer price index, 2004?09 (2000=100) 177
Table 153: South Korea consumer price index, 2009?14 (2000=100) 177



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