TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
118 product SKUs launched in the South Korean bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in South Korean bakery and cereals market 2
Lotte is the leading manufacturer in terms of new bakery and cereals products in South Korea 2
Boxes was the dominant packing type in the new products launched in South Korean bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used paperboard as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 14
Bakery and Cereals Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New products by package material 20
Detailed Product Descriptions 21
Appendix 110
Further reading 110
Datamonitor consulting 110
How to contact experts in your industry 110
LIST OF FIGURES
Figure 1: South Korea, bakery and cereals market value by category ($m), 2004–09 12
Figure 2: South Korea, bakery and cereals market value by category ($m), 2009–14 14
Figure 3: South Korea, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Figure 4: South Korea, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Figure 5: South Korea, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Figure 6: South Korea, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: South Korea, bakery and cereals market value by category ($m), 2004–09 13
Table 3: South Korea, bakery and cereals market value by category ($m), 2009–14 15
Table 4: South Korea, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Table 5: South Korea, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Table 6: South Korea, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Table 7: South Korea, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
Table 8: Hai Tai - Still Peanuts Cookies 21
Table 9: Kellogg's - Froot Ring Cereal 22
Table 10: Ginbis - Animal Shaped Biscuits 23
Table 11: Hai Tai - Original Egg Cookies 24
Table 12: Bom De Bola - Cookies - Chocolate Branco; Morango Chocolate 25
Table 13: Hai Tai - Calorie Balance Cookies - Cheese; Fruit 26
Table 14: Goldkenn - Premium Swiss Wafer Roll with Praline Cream Filling 27
Table 15: Jeju Massim - Tangerine Cookie 28
Table 16: Ildong - Calcium Rice Cookies; Carrot & Broccoli Rice Cookies 29
Table 17: Lotte - B Meal - Mild Scone; Muesli Cookies; Pecan Madeleine; Pita Chip 30
Table 18: Ecoart - Anteo Cookies; Rococo Cookies 31
Table 19: Elysion - French Type Cookie 32
Table 20: Jeju Smother - Memory's Dried Bread 33
Table 21: Sangil - Black Bean Dried Bread 34
Table 22: Shany - Rice Toast 35
Table 23: Avec - Cheddar Cheese Cookies 36
Table 24: Lotte Crunky - Crunch Chocolate Cookie and Cream 37
Table 25: Nong Lo - Yeast Barley Hard Tack 38
Table 26: Dorset Cereals - Berries & Cherries Muesli Cereals 39
Table 27: Paris Baguette - Bread Chip 40
Table 28: Nong Shim - Mini Pick Star Cookies 41
Table 29: E-Mart - Black Rice Cookies 42
Table 30: Lotte - Odette Biscuit 43
Table 31: Orion - Vanilla Wafer 44
Table 32: Royal Dansk - Danish Cookie Collection 45
Table 33: Bahlsen - Choco Leibniz - Orange 46
Table 34: Lotte - Original Rice Cake 47
Table 35: E-Mart - Abalone Rice Porridge; Mushroom Vegetable Porridge; Red Bean Porridge; Sweet Pumpkin Porridge 48
Table 36: Lotte - Chocolate Pie 49
Table 37: Lotte Mother's Finger - Rice Chocolate Fudge Cookies 50
Table 38: Linea Natura - Wafer Rolls With Milk Creme Filling 51
Table 39: Redondo - Cappuccino Luxury Cream Wafers 52
Table 40: Orion Dr.You - Doughnut with Honey & Almonds 53
Table 41: Tago Tofinek - Chocolate Covered Caramel Wafer 54
Table 42: Duchy Originals - Organic Shortbread - Chocolate with Vanilla; Highland; Sicilian Lemon 55
Table 43: Kalibio - Mini Jungle Biscuits 56
Table 44: Hai Tai - Chewing Choco Chip Cookies 57
Table 45: Crown - Bakey Premium Cheese Cake 58
Table 46: Matsunaga - Cigar Biscuit 59
Table 47: Ritz - Custard Sandwich Crackers 60
Table 48: Sanritsu - Genji Pie 61
Table 49: Lotte - Crunky Biscuits 62
Table 50: Crown - Fighting Korea Sabana Family Chocolate Cookies 63
Table 51: U Yeong - Gyongju Bread 64
Table 52: Lotte Sense - Cream Cheese Chocolate Cracker 65
Table 53: Crown - No Sugar Saltine Crackers 66
Table 54: Jamago boro - Tamagoboro 67
Table 55: Kellogg's - Corn Frost - Light Sugar 68
Table 56: Bergen Cookies - Butter Cookies 69
Table 57: Poco Loco Roc & Roll's - Crispy Cheese Crackers 70
Table 58: Royal Dansk - Danish Butter Cookies 71
Table 59: Bourbon - Tonyu Wafers 72
Table 60: Belgian Butters - Mini Amandinos Butter Cookies 73
Table 61: Loacker Cremkakao - Crispy Wafers Filled with Cocoa and Chocolate Cream 74
Table 62: Lotte - Margaret Five Grains Black Cookie 75
Table 63: Orion - Almond Waffle 76
Table 64: Samlip - Streusel Bread 77
Table 65: Famous Amos - Bite Size Cookies - Chocolate Chip 78
Table 66: Orion Dr.You - Beauty Balance Cookie 79
Table 67: Orion Dr.You - Haenam Sweet Pumpkin Cookies 80
Table 68: Naturalism - Organic Coco Flake 81
Table 69: Kirin - Garlic Bread 82
Table 70: Kirin - Four Season Mini Cup Cake 83
Table 71: Jongazip - Abalone Shell Porridge 84
Table 72: Loacker Quadratini - Bite Size Wafer Cookies - Dark Chocolate; Napolitaner; Vanilla 85
Table 73: Kellogg's - Crunch Nut - Fruit Nut 86
Table 74: O'sulloc - Green Tea Biscuit 87
Table 75: Carr's Table Water - Crackers With Toasted Garlic & Herbs; Crackers With Toasted Sesame Seeds 88
Table 76: GS25 - Crunch Four Flavored Cracker 89
Table 77: Toujours - Cookies - Chocolate; Orange 90
Table 78: Market O Choco Crispy - Crispy Candy Coated with Pure Chocolate - Almond; Coffee Latte 91
Table 79: Wernli Chocofin - Chocolate Cookies 92
Table 80: Mini BN - Biscuit - Chocolate; Strawberry 93
Table 81: Kellogg's - Whole Grain And Berry Cookies 94
Table 82: Mcvities - Salt & Chocolate Digestive Biscuits 95
Table 83: Post - Cranberry Almond Granola; Fruits Coconut Granola 96
Table 84: Orion - Tonk-Chocolate Stick 97
Table 85: Shany - Soft Cheese Cake 98
Table 86: E-Mart - Rice Chocolate Pie 99
Table 87: Lotte - Cream Cheese Chocolate Cracker 100
Table 88: Crown - Grace Cookie 101
Table 89: Haitai - Garlic Pie - 136g; 85g 102
Table 90: Nabisco Ritz - Cracker 103
Table 91: E-Mart - Full Mini Hobbang - Sweet Red Bean; Vegetable 104
Table 92: Dorset - Cereal - Berries & Cherries; Simply Delicious Meseli; Super Cranberry 105
Table 93: Arnott's Tim Tam - Chewy Caramel Chocolate Biscuit 106
Table 94: Crown - Christmas Assorted Cookies 107
Table 95: Kellogg's - Crunch Nut Cluster 108
Table 96: Q1 - India Curry and Galriknan 109
[Inhaltsverzeichnis ausblenden]
