Bakery and Cereals Market in Sweden to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Swedish Krona), 2004?09 27
Value analysis (Swedish Krona), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Category Analysis: Bread and Rolls 49
Value analysis (Swedish Krona), 2004?09 49
Value analysis (Swedish Krona), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 5 Category Analysis: Breakfast Cereals 66
Value analysis (Swedish Krona), 2004?09 66
Value analysis (Swedish Krona), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 6 Category Analysis: Cakes and Pastries 82
Value analysis (Swedish Krona), 2004?09 82
Value analysis (Swedish Krona), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 86
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 7 Category Analysis: Cookies (Sweet Biscuits) 98
Value analysis (Swedish Krona), 2004?09 98
Value analysis (Swedish Krona), 2009?14 100
Value analysis (US dollars), 2004?09 102
Value analysis (US dollars), 2009?14 103
Volume analysis, 2004?09 105
Volume analysis, 2009?14 106
Company and brand share analysis 108
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 8 Category Analysis: Crackers (Savory Biscuits) 120
Value analysis (Swedish Krona), 2004?09 120
Value analysis (Swedish Krona), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company and brand share analysis 129
Distribution analysis 132
Expenditure and consumption per capita 134
Chapter 9 Category Analysis: Morning Goods 137
Value analysis (Swedish Krona), 2004?09 137
Value analysis (Swedish Krona), 2009?14 138
Value analysis (US dollars), 2004?09 140
Value analysis (US dollars), 2009?14 140
Volume analysis, 2004?09 142
Volume analysis, 2009?14 143
Company and brand share analysis 145
Distribution analysis 148
Expenditure and consumption per capita 150
Chapter 10 Country Comparison 153
Value 153
Volume 157
Market share 161
Chapter 11 New Product Development 162
Product launches over time 162
Recent product launches 164
Chapter 12 Macroeconomic Profile 165
Macroeconomic Indicators 165
Chapter 13 Research Methodology 170
Methodology overview 170
Secondary research 171
Market modeling 172
Creating an initial data model 172
Revising the initial data model 172
Creating a final estimate 173
Creating demographic value splits 173
Primary research 173
Data finalization 174
Ongoing research 174
Chapter 14 Appendix 175
Future readings 175
How to contact experts in your industry 175
Disclaimer 175

LIST OF FIGURES
Figure 1: Sweden, bakery and cereals, value by category (SEKm), 2004?14 29
Figure 2: Sweden, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Sweden, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Sweden, bakery and cereals, category growth comparison, by volume, 2004?14 35
Figure 5: Sweden, bakery and cereals, company share by value (%), 2008?09 38
Figure 6: Sweden, bakery and cereals, distribution channels by value (%), 2008?09 42
Figure 7: Sweden, bread and rolls, value by segment (SEKm), 2004?14 51
Figure 8: Sweden, bread and rolls, category growth comparison, by value, 2004?14 54
Figure 9: Sweden, bread and rolls, volume by segment (kg, million), 2004?14 57
Figure 10: Sweden, bread and rolls, category growth comparison, by volume, 2004?14 57
Figure 11: Sweden, bread and rolls, company share by value (%), 2008?09 59
Figure 12: Sweden, bread and rolls, distribution channels by value (%), 2008?09 62
Figure 13: Sweden, breakfast cereals, value by segment (SEKm), 2004?14 68
Figure 14: Sweden, breakfast cereals, category growth comparison, by value, 2004?14 70
Figure 15: Sweden, breakfast cereals, volume by segment (kg, million), 2004?14 73
Figure 16: Sweden, breakfast cereals, category growth comparison, by volume, 2004?14 73
Figure 17: Sweden, breakfast cereals, company share by value (%), 2008?09 75
Figure 18: Sweden, breakfast cereals, distribution channels by value (%), 2008?09 78
Figure 19: Sweden, cakes and pastries, value by segment (SEKm), 2004?14 84
Figure 20: Sweden, cakes and pastries, category growth comparison, by value, 2004?14 86
Figure 21: Sweden, cakes and pastries, volume by segment (kg, million), 2004?14 89
Figure 22: Sweden, cakes and pastries, category growth comparison, by volume, 2004?14 89
Figure 23: Sweden, cakes and pastries, company share by value (%), 2008?09 91
Figure 24: Sweden, cakes and pastries, distribution channels by value (%), 2008?09 94
Figure 25: Sweden, cookies (sweet biscuits), value by segment (SEKm), 2004?14 101
Figure 26: Sweden, cookies (sweet biscuits), category growth comparison, by value, 2004?14 104
Figure 27: Sweden, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 107
Figure 28: Sweden, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 107
Figure 29: Sweden, cookies (sweet biscuits), company share by value (%), 2008?09 110
Figure 30: Sweden, cookies (sweet biscuits), distribution channels by value (%), 2008?09 113
Figure 31: Sweden, crackers (savory biscuits), value by segment (SEKm), 2004?14 122
Figure 32: Sweden, crackers (savory biscuits), category growth comparison, by value, 2004?14 125
Figure 33: Sweden, crackers (savory biscuits), volume by segment (kg, million), 2004?14 128
Figure 34: Sweden, crackers (savory biscuits), category growth comparison, by volume, 2004?14 128
Figure 35: Sweden, crackers (savory biscuits), company share by value (%), 2008?09 130
Figure 36: Sweden, crackers (savory biscuits), distribution channels by value (%), 2008?09 133
Figure 37: Sweden, morning goods, value by segment (SEKm), 2004?14 139
Figure 38: Sweden, morning goods, category growth comparison, by value, 2004?14 141
Figure 39: Sweden, morning goods, volume by segment (kg, million), 2004?14 144
Figure 40: Sweden, morning goods, category growth comparison, by volume, 2004?14 144
Figure 41: Sweden, morning goods, company share by value (%), 2008?09 146
Figure 42: Sweden, morning goods, distribution channels by value (%), 2008?09 149
Figure 43: Global bakery and cereals market split (value terms, 2009), top five countries 154
Figure 44: Global bakery and cereals market value, 2004–09, top five countries 156
Figure 45: Global bakery and cereals market split (volume terms, 2009), top five countries 158
Figure 46: Global bakery and cereals market volume, 2004–09, top five countries 160
Figure 47: Annual data review process 171

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Sweden, bakery and cereals, value by category (SEKm), 2004?09 27
Table 4: Sweden, bakery and cereals, value forecast by category (SEKm), 2009?14 28
Table 5: Sweden, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Sweden, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Sweden, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Sweden, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Sweden, bakery and cereals, brand share by value (%), 2008?09 36
Table 10: Sweden, bakery and cereals, value by brand (SEKm), 2008?09 37
Table 11: Sweden, bakery and cereals, company share by value (%), 2008?09 39
Table 12: Sweden, bakery and cereals, value by company (SEKm), 2008?09 40
Table 13: Sweden, bakery and cereals, distribution channels by value (%), 2008?09 41
Table 14: Sweden, bakery and cereals, value by distribution channel (SEKm), 2008?09 41
Table 15: Sweden, bakery and cereals, expenditure per capita (SEK), 2004?09 43
Table 16: Sweden, bakery and cereals, forecast expenditure per capita (SEK), 2009?14 44
Table 17: Sweden, bakery and cereals, expenditure per capita ($), 2004?09 45
Table 18: Sweden, bakery and cereals, forecast expenditure per capita ($), 2009?14 46
Table 19: Sweden, bakery and cereals, consumption per capita (kg), 2004?09 47
Table 20: Sweden, bakery and cereals, forecast consumption per capita (kg), 2009?14 48
Table 21: Sweden, bread and rolls, value by segment (SEKm), 2004?09 49
Table 22: Sweden, bread and rolls, value forecast by segment (SEKm), 2009?14 50
Table 23: Sweden, bread and rolls, value by segment ($m), 2004?09 52
Table 24: Sweden, bread and rolls, value forecast by segment ($m), 2009?14 53
Table 25: Sweden, bread and rolls, volume by segment (kg, million), 2004?09 55
Table 26: Sweden, bread and rolls, volume forecast by segment (kg, million), 2009?14 56
Table 27: Sweden, bread and rolls, brand share by value (%), 2008?09 58
Table 28: Sweden, bread and rolls, value by brand (SEKm), 2008?09 58
Table 29: Sweden, bread and rolls, company share by value (%), 2008?09 60
Table 30: Sweden, bread and rolls, value by company (SEKm), 2008?09 60
Table 31: Sweden, bread and rolls, distribution channels by value (%), 2008?09 61
Table 32: Sweden, bread and rolls, value by distribution channel (SEKm), 2008?09 61
Table 33: Sweden, bread and rolls, expenditure per capita (SEK), 2004?09 63
Table 34: Sweden, bread and rolls, forecast expenditure per capita (SEK), 2009?14 63
Table 35: Sweden, bread and rolls, expenditure per capita ($), 2004?09 64
Table 36: Sweden, bread and rolls, forecast expenditure per capita ($), 2009?14 64
Table 37: Sweden, bread and rolls, consumption per capita (kg), 2004?09 65
Table 38: Sweden, bread and rolls, forecast consumption per capita (kg), 2009?14 65
Table 39: Sweden, breakfast cereals, value by segment (SEKm), 2004?09 66
Table 40: Sweden, breakfast cereals, value forecast by segment (SEKm), 2009?14 67
Table 41: Sweden, breakfast cereals, value by segment ($m), 2004?09 69
Table 42: Sweden, breakfast cereals, value forecast by segment ($m), 2009?14 69
Table 43: Sweden, breakfast cereals, volume by segment (kg, million), 2004?09 71
Table 44: Sweden, breakfast cereals, volume forecast by segment (kg, million), 2009?14 72
Table 45: Sweden, breakfast cereals, brand share by value (%), 2008?09 74
Table 46: Sweden, breakfast cereals, value by brand (SEKm), 2008?09 74
Table 47: Sweden, breakfast cereals, company share by value (%), 2008?09 76
Table 48: Sweden, breakfast cereals, value by company (SEKm), 2008?09 76
Table 49: Sweden, breakfast cereals, distribution channels by value (%), 2008?09 77
Table 50: Sweden, breakfast cereals, value by distribution channel (SEKm), 2008?09 77
Table 51: Sweden, breakfast cereals, expenditure per capita (SEK), 2004?09 79
Table 52: Sweden, breakfast cereals, forecast expenditure per capita (SEK), 2009?14 79
Table 53: Sweden, breakfast cereals, expenditure per capita ($), 2004?09 80
Table 54: Sweden, breakfast cereals, forecast expenditure per capita ($), 2009?14 80
Table 55: Sweden, breakfast cereals, consumption per capita (kg), 2004?09 81
Table 56: Sweden, breakfast cereals, forecast consumption per capita (kg), 2009?14 81
Table 57: Sweden, cakes and pastries, value by segment (SEKm), 2004?09 82
Table 58: Sweden, cakes and pastries, value forecast by segment (SEKm), 2009?14 83
Table 59: Sweden, cakes and pastries, value by segment ($m), 2004?09 85
Table 60: Sweden, cakes and pastries, value forecast by segment ($m), 2009?14 86
Table 61: Sweden, cakes and pastries, volume by segment (kg, million), 2004?09 87
Table 62: Sweden, cakes and pastries, volume forecast by segment (kg, million), 2009?14 88
Table 63: Sweden, cakes and pastries, brand share by value (%), 2008?09 90
Table 64: Sweden, cakes and pastries, value by brand (SEKm), 2008?09 90
Table 65: Sweden, cakes and pastries, company share by value (%), 2008?09 92
Table 66: Sweden, cakes and pastries, value by company (SEKm), 2008?09 92
Table 67: Sweden, cakes and pastries, distribution channels by value (%), 2008?09 93
Table 68: Sweden, cakes and pastries, value by distribution channel (SEKm), 2008?09 93
Table 69: Sweden, cakes and pastries, expenditure per capita (SEK), 2004?09 95
Table 70: Sweden, cakes and pastries, forecast expenditure per capita (SEK), 2009?14 95
Table 71: Sweden, cakes and pastries, expenditure per capita ($), 2004?09 96
Table 72: Sweden, cakes and pastries, forecast expenditure per capita ($), 2009?14 96
Table 73: Sweden, cakes and pastries, consumption per capita (kg), 2004?09 97
Table 74: Sweden, cakes and pastries, forecast consumption per capita (kg), 2009?14 97
Table 75: Sweden, cookies (sweet biscuits), value by segment (SEKm), 2004?09 99
Table 76: Sweden, cookies (sweet biscuits), value forecast by segment (SEKm), 2009?14 100
Table 77: Sweden, cookies (sweet biscuits), value by segment ($m), 2004?09 102
Table 78: Sweden, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 103
Table 79: Sweden, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 105
Table 80: Sweden, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 106
Table 81: Sweden, cookies (sweet biscuits), brand share by value (%), 2008?09 108
Table 82: Sweden, cookies (sweet biscuits), value by brand (SEKm), 2008?09 109
Table 83: Sweden, cookies (sweet biscuits), company share by value (%), 2008?09 111
Table 84: Sweden, cookies (sweet biscuits), value by company (SEKm), 2008?09 111
Table 85: Sweden, cookies (sweet biscuits), distribution channels by value (%), 2008?09 112
Table 86: Sweden, cookies (sweet biscuits), value by distribution channel (SEKm), 2008?09 112
Table 87: Sweden, cookies (sweet biscuits), expenditure per capita (SEK), 2004?09 114
Table 88: Sweden, cookies (sweet biscuits), forecast expenditure per capita (SEK), 2009?14 115
Table 89: Sweden, cookies (sweet biscuits), expenditure per capita ($), 2004?09 116
Table 90: Sweden, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 117
Table 91: Sweden, cookies (sweet biscuits), consumption per capita (kg), 2004?09 118
Table 92: Sweden, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 119
Table 93: Sweden, crackers (savory biscuits), value by segment (SEKm), 2004?09 120
Table 94: Sweden, crackers (savory biscuits), value forecast by segment (SEKm), 2009?14 121
Table 95: Sweden, crackers (savory biscuits), value by segment ($m), 2004?09 123
Table 96: Sweden, crackers (savory biscuits), value forecast by segment ($m), 2009?14 124
Table 97: Sweden, crackers (savory biscuits), volume by segment (kg, million), 2004?09 126
Table 98: Sweden, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 127
Table 99: Sweden, crackers (savory biscuits), brand share by value (%), 2008?09 129
Table 100: Sweden, crackers (savory biscuits), value by brand (SEKm), 2008?09 129
Table 101: Sweden, crackers (savory biscuits), company share by value (%), 2008?09 131
Table 102: Sweden, crackers (savory biscuits), value by company (SEKm), 2008?09 131
Table 103: Sweden, crackers (savory biscuits), distribution channels by value (%), 2008?09 132
Table 104: Sweden, crackers (savory biscuits), value by distribution channel (SEKm), 2008?09 132
Table 105: Sweden, crackers (savory biscuits), expenditure per capita (SEK), 2004?09 134
Table 106: Sweden, crackers (savory biscuits), forecast expenditure per capita (SEK), 2009?14 134
Table 107: Sweden, crackers (savory biscuits), expenditure per capita ($), 2004?09 135
Table 108: Sweden, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 135
Table 109: Sweden, crackers (savory biscuits), consumption per capita (kg), 2004?09 136
Table 110: Sweden, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 136
Table 111: Sweden, morning goods, value by segment (SEKm), 2004?09 137
Table 112: Sweden, morning goods, value forecast by segment (SEKm), 2009?14 138
Table 113: Sweden, morning goods, value by segment ($m), 2004?09 140
Table 114: Sweden, morning goods, value forecast by segment ($m), 2009?14 140
Table 115: Sweden, morning goods, volume by segment (kg, million), 2004?09 142
Table 116: Sweden, morning goods, volume forecast by segment (kg, million), 2009?14 143
Table 117: Sweden, morning goods, brand share by value (%), 2008?09 145
Table 118: Sweden, morning goods, value by brand (SEKm), 2008?09 145
Table 119: Sweden, morning goods, company share by value (%), 2008?09 147
Table 120: Sweden, morning goods, value by company (SEKm), 2008?09 147
Table 121: Sweden, morning goods, distribution channels by value (%), 2008?09 148
Table 122: Sweden, morning goods, value by distribution channel (SEKm), 2008?09 148
Table 123: Sweden, morning goods, expenditure per capita (SEK), 2004?09 150
Table 124: Sweden, morning goods, forecast expenditure per capita (SEK), 2009?14 150
Table 125: Sweden, morning goods, expenditure per capita ($), 2004?09 151
Table 126: Sweden, morning goods, forecast expenditure per capita ($), 2009?14 151
Table 127: Sweden, morning goods, consumption per capita (kg), 2004?09 152
Table 128: Sweden, morning goods, forecast consumption per capita (kg), 2009?14 152
Table 129: Global bakery and cereals market value, 2009 153
Table 130: Global bakery and cereals market split (value terms ($m), 2009), top five countries 156
Table 131: Global bakery and cereals market volume, 2009 157
Table 132: Global bakery and cereals market split (volume terms, 2009), top five countries 160
Table 133: Leading players, top five countries 161
Table 134: Sweden bakery and cereals new product launches reports, by company (top five companies), 2009 162
Table 135: Sweden bakery and cereals new product launches SKUs, by company (top five companies), 2009 162
Table 136: Sweden bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 163
Table 137: Sweden bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 163
Table 138: Sweden bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 164
Table 139: Sweden bakery and cereals new product launches - recent five launches (2009) 164
Table 140: Sweden population, by age group, 2004?09 (millions) 165
Table 141: Sweden population forecast, by age group, 2009?14 (millions) 166
Table 142: Sweden population, by gender, 2004?09 (millions) 166
Table 143: Sweden population forecast, by gender, 2009?14 (millions) 167
Table 144: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 167
Table 145: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 167
Table 146: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 168
Table 147: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 168
Table 148: Sweden real GDP, 2004?09 ($bn, 2000 prices) 168
Table 149: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 169
Table 150: Sweden consumer price index, 2004?09 (2000=100) 169
Table 151: Sweden consumer price index, 2009?14 (2000=100) 169



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