TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
137 product SKUs launched in the Swedish bakery and cereals market 2
Bread and rolls is the leading category in Swedish bakery and cereals market 2
Dorset Cereals Ltd. is the leading manufacturer in terms of new bakery and cereals products in Sweden 2
Bags was the dominant packing type in the new products launched in Swedish bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 14
Bakery and Cereals Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 17
New products by package type 19
New products by package material 20
Detailed Product Descriptions 21
Appendix 110
Further reading 110
Datamonitor consulting 110
How to contact experts in your industry 110
LIST OF FIGURES
Figure 1: Sweden, bakery and cereals market value by category ($m), 2004–09 12
Figure 2: Sweden, bakery and cereals market value by category ($m), 2009–14 14
Figure 3: Sweden, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Figure 4: Sweden, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Figure 5: Sweden, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Figure 6: Sweden, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Sweden, bakery and cereals market value by category ($m), 2004–09 13
Table 3: Sweden, bakery and cereals market value by category ($m), 2009–14 15
Table 4: Sweden, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 16
Table 5: Sweden, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Table 6: Sweden, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 19
Table 7: Sweden, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 20
Table 8: Ballerina Goteborgs - Kex - Pepparkaka 21
Table 9: Pagen - Frobrod 22
Table 10: Garant - Corn Flakes 23
Table 11: Polarbrod - Brod - Ragstyrka 24
Table 12: Polarbrod - Brod - Vetevikare 25
Table 13: Goteborgs Ballerina - Kladdkaka - Vanilj 26
Table 14: Goeteborgs Remi - Kex - Hallon 27
Table 15: Goeteborgs Utvalda - Kex - Sma Digestive 28
Table 16: Polarbroed - Hart Tunnbroed - Umgas 29
Table 17: Matric Il Pane di Matilda - Ekologiska Crackers med Extra Jungfruolivolja - Gusto Classico; Gusto Rosmarino 30
Table 18: Mellankvarn - Delikatessknaecke 31
Table 19: Graenna Knaecke - GI Knaecke 32
Table 20: Polfaerskt - Polarbroed - Gloedhoppa 33
Table 21: Eldorado - Cookies - Chocolate Chip 34
Table 22: RaskAnnas - Glutenfria Pannkakor 35
Table 23: Kupiec - Buckwheat Roasted Groats 36
Table 24: Pagen - Broed - Trekorn 37
Table 25: Skogaholm - Rustikt Lantbroed 38
Table 26: Griesson Cafe Musica - Cookie Assortment 39
Table 27: Semper Smafolk - Djurkex 40
Table 28: Bisca Karen volf - Snack Cakes - Pistacchio 41
Table 29: Semper Smafolk - ABC-Kex 42
Table 30: Axa Ekologiskt Kornkammaren - Ekologisk Rostad Musli 43
Table 31: Swits Svenska Bakverk - Kladdkaka 44
Table 32: Delta Food - Sponge Cake - Gateau de Bretagne 45
Table 33: Nagual - 100% Corn Tortillas 46
Table 34: Familjen Dafgard - Pannkakor - Granny's; Organic; Original; Wholemeal 47
Table 35: Delicato - Blaebaer Hallonmazarin 48
Table 36: Goteborgs Bageriets Basta - Sma Kakor - Camillas Mandelfroejd; Karins Chokladglaedje 49
Table 37: Pagen God Form - Broed - Dinkel och Surdeg 50
Table 38: Goeteborgs Bageriets Baesta - Sma Kakor - Camillas Mandelfroejd; Karins Chokladglaedje 51
Table 39: Pagen - Vetakakor 52
Table 40: Goteborgs Brago - Kex - Havre 53
Table 41: Cloeta - Kex Snacks - Choklad Hallon 54
Table 42: Pagen Roast'n Toast - Toastbroed 55
Table 43: Pagen - Gifflar - Kardemumma 56
Table 44: Polarkraft - Broed - Pumpa 57
Table 45: Pagen - Creme-Fyllda Muffins - Sommarbaer 58
Table 46: Semper - Groet Puure - Fulkornsgroet 59
Table 47: Skogaholm - Portionsbroed - Skogaholmisar 60
Table 48: Fazer - Broed - Froekorn 61
Table 49: Froedinge - Paj - Hallon & Bjoernbaerspaj 62
Table 50: Almondy - Mandeltarta - Kalastarta 63
Table 51: Goteborgs Brago - Cookies - Choklad 64
Table 52: Fazer - Guldkakor 65
Table 53: Coop - Baguettes - Med Vitlokssmor 66
Table 54: Frodinge - Brollopstarta 67
Table 55: Wasa - 4 Crisp Mix Cereal - Apple; Natural 68
Table 56: AXA Multi Crush - Granola - Aepple & Mandel; Jordgubb & Blabaer 69
Table 57: Dorset Cereals - Breakfast Cereal - Berries & Cherries; Fantastically Fruity Roasted & Toasted Muesli; Fruit Nuts & Seeds; Organic Fruit Nuts & Seeds; Really Nutty Muesli; Simply Delicious Muesli; Simply Fruit & Seeds; Simply Fruity Muesli; Super Cranberry Cherry & Almond; Super High Fibre; Tasty Toasted Spelt Barley & Oat Flakes 70
Table 58: Lindroos - Ekologiskt Dinkelbroed 71
Table 59: Tusenfroe Bageri - Ankarstock; Danskt Ragbroed; Skaergardsbroed 72
Table 60: Bageri La Casita - Valnoet Broed 73
Table 61: Delights of Sweden - Knaeckechips - #3 med Lin Solros Sesamfroen 74
Table 62: Kakskorpor fran Gotland - Skorpor - Choklad; Kardemumma 75
Table 63: ICA Gott Liv - Osoetade Fullkorns-Skorpor 76
Table 64: Axa Magiform - Skorpor 77
Table 65: Goeteborgs Utvalda - Kex - Fina Rag; Havssaltade; Salinas 78
Table 66: Bornholmske - Sprode Hvedekiks 79
Table 67: Hatting - Kaffeebroed - Kanelsnaeckor; Vaniljsnaeckor 80
Table 68: Goteborgs Remi - Kex - Moerk 81
Table 69: Annas - Klassiska Lantkakor 82
Table 70: Kung Markatta - Fullkornsbroed - Frya Saedesslag; Med Solros Froen; Rag 83
Table 71: Falcone - Crocchini - Pizza 84
Table 72: Frodinge - Kladdkaka Mandel 85
Table 73: Salta Kvarn - Frukt Muesli 86
Table 74: Start! Crisp n' Crunch - Cereal - Choc o' Nut; Frosty Fruit 87
Table 75: Friggs - Naturkakor - Majs Dinkel 88
Table 76: Kungsoernen - Bakmix - Lussekatter med Saffran 89
Table 77: Semper - Fullkorns Vaelling - Plommon Banan 90
Table 78: Uelker Biskrem Duo - Cookies with Cocoa Cream Filling 91
Table 79: Old El Paso - Soft Corn Tortillas 92
Table 80: Danske - Sagogryn 93
Table 81: Finn Crisp Plus - Crispbread - 5 Wholegrains 94
Table 82: Leksands - Knaeckebroed - Faebodknaecke Surdegsbroed 95
Table 83: Friggs - Naturkakor - Majs Amaranth; Majs Quinoa 96
Table 84: Elsa's Story - Crisp Baked Crackers - Black Pepper; Garlic; Onion; Rosemary Olive Oil; Sea Salt 97
Table 85: Goeteborgs Ballerina - Cookies - Kladdkaka 98
Table 86: Falcone NonnAnnunziata - Cantucci d'Abruzzo - al Mirtilllo Rosso 99
Table 87: Santa Maria Tex Mex - Corn Tortilla - with Corn Sprouts 100
Table 88: DeliBake - Lactosfria Kaffebroed - Arraksbollar; Chokladbollar; Pecannoetrullar; Punschrullar 101
Table 89: Familjen Dafgard Berts - Pannkakor 102
Table 90: Wasa - Julknaecke 103
Table 91: Va'Gott - Mjukvafflor 104
Table 92: Risenta - Muesli Topping - Antioxidant; Energi; Harmoni; Optimal; Vitamin 105
Table 93: Kung Markatta - Gourmetknacke - Muesli; Ost & Pumpafroe; Tre Froer 106
Table 94: Leksands - Jul Knacke 107
Table 95: Va'Gott - Muffins - Apple & Kanel 108
Table 96: Va'Gott - Wafers - Choko; Vanilj 109
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