TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
169 product SKUs launched in the Taiwanese bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Taiwanese bakery and cereals market 2
I-Mei Foods Co., Ltd. is the leading manufacturer in terms of new bakery and cereals products in Taiwan 2
Boxes was the dominant packing type in the new products launched in Taiwanese bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used paperboard as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 13
Bakery and Cereals Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New products by package material 19
Detailed Product Descriptions 20
Appendix 78
Further reading 78
Datamonitor consulting 78
How to contact experts in your industry 78
LIST OF FIGURES
Figure 1: Taiwan, bakery and cereals market value by category ($m), 2004–09 11
Figure 2: Taiwan, bakery and cereals market value by category ($m), 2009–14 13
Figure 3: Taiwan, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Taiwan, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Taiwan, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Figure 6: Taiwan, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Taiwan, bakery and cereals market value by category ($m), 2004–09 12
Table 3: Taiwan, bakery and cereals market value by category ($m), 2009–14 14
Table 4: Taiwan, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Taiwan, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Taiwan, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 18
Table 7: Taiwan, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 19
Table 8: Pepperidge Farm - Cookies - Chocolate; Chocolate Cream; Chocolate Crisp; Double Chocolate; Geneva Distinctive; Mint Chocolate; Peach Chocolate 20
Table 9: Sun Woo - Topokki 21
Table 10: Hwa Yuan - Vegetable Crackers - Three Colors 22
Table 11: Nissin Kid-O - Sandwich Cracker - Cream; Cream & Lemon; Super Choco; Tuna 23
Table 12: Serena - Cabbage Soda Crackers - Healthy; Limited Edition; Onion; Vegetarian; Vegetable Crackers - 5 Vigor; 5 Vigor Value Pack 24
Table 13: Seven Seven - Double-Stuff Chocolate Wafer - Milk & Hazelnut 25
Table 14: Ziranguoshi - Grape Seed High Fiber Cookies; Konjak Cookies 26
Table 15: Post - Honey Cereal - Almond; Strawberry; Selected Banana Nuts Cereal; Trail Mix Crunch - Cranberry Vanilla; Raisin Almond 27
Table 16: Lizi’s - Granola - Apple & Cinnamon; Belgian Chocolate; Organic; Original; Treacle & Pecan 28
Table 17: Disney Mickey - Crispiroll 29
Table 18: Fenggwo Food - Cheese Rice Cracker - Original Taste; Seafood; Seaweed 30
Table 19: Munchy's - Oat Krunch - Dark Chocolate; Straberry & Blackrrant 31
Table 20: Fenggwo Food - Garlic Nan 32
Table 21: Cisco's - Cookies - Coconut; Cream; Lemon; Sesame Sable 33
Table 22: Bourbon - North Japan Cake - Coffee Milk; Mango Cream; Milk 34
Table 23: 7-Eleven King Kong Sweety - Bread - Peanut & Chocolate; Red Bean Milk; Yam Milk 35
Table 24: Ttime - Soda Cracker - Seaweed; Vegetable 36
Table 25: Chuang's - Square Cookies - Seaweed; Whole Wheat 37
Table 26: Nabisco Ritz Bits - Sandwich Cookies - Cheese 38
Table 27: Astarte - Cookies - Black Chocolate & Orange; Blueberry & OATM; Coffee & Philope; Cranberry; Lemon & Apricot; Pumpkin Seeds 39
Table 28: Hello Kitty - Biscuits - Chocolate; Cocoa Cream 40
Table 29: La Mère Poulard - Cream Cookies - Chocolate; Original; Vanilla; Vanilla & Chocolate 41
Table 30: Tetsukuri Syokan - A-monndo Cyoko Bishiketo 42
Table 31: Royal Family Qmochi - Mochi Cake - Chocolate; Coffee Milk; Original; Purple Rice; Taro 43
Table 32: Yukinoren - Mochi - Grape; Strawberry 44
Table 33: Pepperidge Farm Goldfish - Baked Crackers 45
Table 34: No Frills - Cakes - Melon; Pineapple 46
Table 35: Lotte Pepero - Stick Biscuit with Chocolate - Almond; Original 47
Table 36: Ka-Ka Top-Quality - Cracker - Lobster Original; Loster Spicy; Shrimp Original; Shrimp Spicy; Potato Cracker - Shrimp Original; Shrimp Spicy 48
Table 37: Taiwanhuiwei - Cow Tongue Cake; Freshwater Fish Biscuit; Honeyed Sweet Potato Package; Square Biscuit; Winter Bamboo Shoot Cake 49
Table 38: Yorker Deluxe - Fish Crackers - BBQ; Lobster; Original; Sea Sedge& Codfish 50
Table 39: Loacker - Quadratini - Black Chocolate; Kakao 51
Table 40: Paky Taky - Wheat Cracker - Coarse Cereals; Garden Vegetable; Whole Meal 52
Table 41: Peacock Yeyan - Crackers - Korean Roasted Meat; Pickled Japanese Roasted Meat; Sauced Japanese Roasted Meat; Seaweed Roasted 53
Table 42: Morinaga - Strawberry Filled Cake 54
Table 43: Imei - Egg Biscuit - Almond; Crangrape; Milk & Ca; Oat; Oats 55
Table 44: Imei - Egg Roll - Monascus Anka; Oat 56
Table 45: Suishoubao - Biscuit - Black Tea Latte; Green Tea Latte; Lemon 57
Table 46: Huolijiazu - Digestive Cereal Wafers - Black Bean; Corn Plumule; Cranberry Fiber; Sesame 58
Table 47: First Choice - Fried Cookies - Brown Sugar; Peanut; Seaweed 59
Table 48: Unicon - French Cookies - Chocolate; Sesame 60
Table 49: Glico Pocky - Chocolate Cookies - Almond; Super Thin 61
Table 50: I-Mei - Calcium Soda Cracker - Green Onion; Original; Seaweed 62
Table 51: First Choice - Plain Cookies - Butter; Sesame 63
Table 52: Health Daily - Sugar-Free Pie - Black Tea; Brown Sugar; Cranberry 64
Table 53: Glico Pretz - Stick Cookies - Maple Sugar; Milk; Vegetables 65
Table 54: CwBi - Soda Cracker - Original; Seaweed 66
Table 55: Kraft Oreo - Chocolate Sandwich Cookies - Ice-Cream & Blueberry; Lightly Sweet 67
Table 56: Quaker - Instant Oatmeal - Fruit & Yogurt; Ham & Corn; Milk & Maple Sugar; Seafood 68
Table 57: Kuai Kuai Peacock - Roll Cake With Filling - Strawberry; Vanilla 69
Table 58: Health Daily - Sugar Free Pie - Black Tea; Cranberry; Roughage Stick 70
Table 59: 7-Eleven - Belgium Chocolate Bread; Vienna Milk Bread 71
Table 60: Family - Cookies - Cream Cheese; Laver; Mexico; Monascus; Vegetable 72
Table 61: 7-Select - Chocolate Biscuit 73
Table 62: Meiji Pucca - Ichigo Milk 74
Table 63: Bourbon Petit Series - Cookies With Filling - Cream Cheese; Strawberry 75
Table 64: Morinaga - Cookie - Choco Chips 76
Table 65: Yongweitang - Pineapple Cake 77
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