Bakery and Cereals Market in Thailand to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Thai Baht), 2004?09 27
Value analysis (Thai Baht), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Leading Company Profile 49
Kraft Foods, Inc. 49
Chapter 5 Category Analysis: Bread and Rolls 52
Value analysis (Thai Baht), 2004?09 52
Value analysis (Thai Baht), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 56
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 Category Analysis: Breakfast Cereals 68
Value analysis (Thai Baht), 2004?09 68
Value analysis (Thai Baht), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 73
Volume analysis, 2009?14 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 Category Analysis: Cakes and Pastries 84
Value analysis (Thai Baht), 2004?09 84
Value analysis (Thai Baht), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 89
Volume analysis, 2009?14 90
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 100
Value analysis (Thai Baht), 2004?09 100
Value analysis (Thai Baht), 2009?14 102
Value analysis (US dollars), 2004?09 104
Value analysis (US dollars), 2009?14 105
Volume analysis, 2004?09 106
Volume analysis, 2009?14 107
Company and brand share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 120
Value analysis (Thai Baht), 2004?09 120
Value analysis (Thai Baht), 2009?14 121
Value analysis (US dollars), 2004?09 123
Value analysis (US dollars), 2009?14 124
Volume analysis, 2004?09 126
Volume analysis, 2009?14 127
Company and brand share analysis 129
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 Category Analysis: Morning Goods 138
Value analysis (Thai Baht), 2004?09 138
Value analysis (Thai Baht), 2009?14 139
Value analysis (US dollars), 2004?09 141
Value analysis (US dollars), 2009?14 141
Volume analysis, 2004?09 143
Volume analysis, 2009?14 144
Company and brand share analysis 146
Distribution analysis 149
Expenditure and consumption per capita 151
Chapter 11 Country Comparison 154
Value 154
Volume 158
Market share 162
Chapter 12 New Product Development 163
Product launches over time 163
Recent product launches 165
Chapter 13 Macroeconomic Profile 166
Macroeconomic Indicators 166
Chapter 14 Research Methodology 171
Methodology overview 171
Secondary research 172
Market modeling 173
Creating an initial data model 173
Revising the initial data model 173
Creating a final estimate 174
Creating demographic value splits 174
Primary research 174
Data finalization 175
Ongoing research 175
Chapter 15 Appendix 176
Future readings 176
How to contact experts in your industry 176
Disclaimer 176

LIST OF FIGURES
Figure 1: Thailand, bakery and cereals, value by category (THBm), 2004?14 29
Figure 2: Thailand, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Thailand, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Thailand, bakery and cereals, category growth comparison, by volume, 2004?14 35
Figure 5: Thailand, bakery and cereals, company share by value (%), 2008?09 38
Figure 6: Thailand, bakery and cereals, distribution channels by value (%), 2008?09 42
Figure 7: Thailand, bread and rolls, value by segment (THBm), 2004?14 54
Figure 8: Thailand, bread and rolls, volume by segment (kg, million), 2004?14 59
Figure 9: Thailand, bread and rolls, company share by value (%), 2008?09 61
Figure 10: Thailand, bread and rolls, distribution channels by value (%), 2008?09 64
Figure 11: Thailand, breakfast cereals, value by segment (THBm), 2004?14 70
Figure 12: Thailand, breakfast cereals, category growth comparison, by value, 2004?14 72
Figure 13: Thailand, breakfast cereals, volume by segment (kg, million), 2004?14 75
Figure 14: Thailand, breakfast cereals, category growth comparison, by volume, 2004?14 75
Figure 15: Thailand, breakfast cereals, company share by value (%), 2008?09 77
Figure 16: Thailand, breakfast cereals, distribution channels by value (%), 2008?09 80
Figure 17: Thailand, cakes and pastries, value by segment (THBm), 2004?14 86
Figure 18: Thailand, cakes and pastries, category growth comparison, by value, 2004?14 88
Figure 19: Thailand, cakes and pastries, volume by segment (kg, million), 2004?14 91
Figure 20: Thailand, cakes and pastries, category growth comparison, by volume, 2004?14 91
Figure 21: Thailand, cakes and pastries, company share by value (%), 2008?09 93
Figure 22: Thailand, cakes and pastries, distribution channels by value (%), 2008?09 96
Figure 23: Thailand, cookies (sweet biscuits), value by segment (THBm), 2004?14 103
Figure 24: Thailand, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 108
Figure 25: Thailand, cookies (sweet biscuits), company share by value (%), 2008?09 110
Figure 26: Thailand, cookies (sweet biscuits), distribution channels by value (%), 2008?09 113
Figure 27: Thailand, crackers (savory biscuits), value by segment (THBm), 2004?14 122
Figure 28: Thailand, crackers (savory biscuits), category growth comparison, by value, 2004?14 125
Figure 29: Thailand, crackers (savory biscuits), volume by segment (kg, million), 2004?14 128
Figure 30: Thailand, crackers (savory biscuits), category growth comparison, by volume, 2004?14 128
Figure 31: Thailand, crackers (savory biscuits), company share by value (%), 2008?09 131
Figure 32: Thailand, crackers (savory biscuits), distribution channels by value (%), 2008?09 134
Figure 33: Thailand, morning goods, value by segment (THBm), 2004?14 140
Figure 34: Thailand, morning goods, category growth comparison, by value, 2004?14 142
Figure 35: Thailand, morning goods, volume by segment (kg, million), 2004?14 145
Figure 36: Thailand, morning goods, category growth comparison, by volume, 2004?14 145
Figure 37: Thailand, morning goods, company share by value (%), 2008?09 147
Figure 38: Thailand, morning goods, distribution channels by value (%), 2008?09 150
Figure 39: Global bakery and cereals market split (value terms, 2009), top five countries 155
Figure 40: Global bakery and cereals market value, 2004–09, top five countries 157
Figure 41: Global bakery and cereals market split (volume terms, 2009), top five countries 159
Figure 42: Global bakery and cereals market volume, 2004–09, top five countries 161
Figure 43: Annual data review process 172

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Thailand, bakery and cereals, value by category (THBm), 2004?09 27
Table 4: Thailand, bakery and cereals, value forecast by category (THBm), 2009?14 28
Table 5: Thailand, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Thailand, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Thailand, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Thailand, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Thailand, bakery and cereals, brand share by value (%), 2008?09 36
Table 10: Thailand, bakery and cereals, value by brand (THBm), 2008?09 37
Table 11: Thailand, bakery and cereals, company share by value (%), 2008?09 39
Table 12: Thailand, bakery and cereals, value by company (THBm), 2008?09 40
Table 13: Thailand, bakery and cereals, distribution channels by value (%), 2008?09 41
Table 14: Thailand, bakery and cereals, value by distribution channel (THBm), 2008?09 41
Table 15: Thailand, bakery and cereals, expenditure per capita (THB), 2004?09 43
Table 16: Thailand, bakery and cereals, forecast expenditure per capita (THB), 2009?14 44
Table 17: Thailand, bakery and cereals, expenditure per capita ($), 2004?09 45
Table 18: Thailand, bakery and cereals, forecast expenditure per capita ($), 2009?14 46
Table 19: Thailand, bakery and cereals, consumption per capita (kg), 2004?09 47
Table 20: Thailand, bakery and cereals, forecast consumption per capita (kg), 2009?14 48
Table 21: Kraft Foods, Inc. key facts 49
Table 22: Thailand, bread and rolls, value by segment (THBm), 2004?09 52
Table 23: Thailand, bread and rolls, value forecast by segment (THBm), 2009?14 53
Table 24: Thailand, bread and rolls, value by segment ($m), 2004?09 55
Table 25: Thailand, bread and rolls, value forecast by segment ($m), 2009?14 56
Table 26: Thailand, bread and rolls, volume by segment (kg, million), 2004?09 57
Table 27: Thailand, bread and rolls, volume forecast by segment (kg, million), 2009?14 58
Table 28: Thailand, bread and rolls, brand share by value (%), 2008?09 60
Table 29: Thailand, bread and rolls, value by brand (THBm), 2008?09 60
Table 30: Thailand, bread and rolls, company share by value (%), 2008?09 62
Table 31: Thailand, bread and rolls, value by company (THBm), 2008?09 62
Table 32: Thailand, bread and rolls, distribution channels by value (%), 2008?09 63
Table 33: Thailand, bread and rolls, value by distribution channel (THBm), 2008?09 63
Table 34: Thailand, bread and rolls, expenditure per capita (THB), 2004?09 65
Table 35: Thailand, bread and rolls, forecast expenditure per capita (THB), 2009?14 65
Table 36: Thailand, bread and rolls, expenditure per capita ($), 2004?09 66
Table 37: Thailand, bread and rolls, forecast expenditure per capita ($), 2009?14 66
Table 38: Thailand, bread and rolls, consumption per capita (kg), 2004?09 67
Table 39: Thailand, bread and rolls, forecast consumption per capita (kg), 2009?14 67
Table 40: Thailand, breakfast cereals, value by segment (THBm), 2004?09 68
Table 41: Thailand, breakfast cereals, value forecast by segment (THBm), 2009?14 69
Table 42: Thailand, breakfast cereals, value by segment ($m), 2004?09 71
Table 43: Thailand, breakfast cereals, value forecast by segment ($m), 2009?14 71
Table 44: Thailand, breakfast cereals, volume by segment (kg, million), 2004?09 73
Table 45: Thailand, breakfast cereals, volume forecast by segment (kg, million), 2009?14 74
Table 46: Thailand, breakfast cereals, brand share by value (%), 2008?09 76
Table 47: Thailand, breakfast cereals, value by brand (THBm), 2008?09 76
Table 48: Thailand, breakfast cereals, company share by value (%), 2008?09 78
Table 49: Thailand, breakfast cereals, value by company (THBm), 2008?09 78
Table 50: Thailand, breakfast cereals, distribution channels by value (%), 2008?09 79
Table 51: Thailand, breakfast cereals, value by distribution channel (THBm), 2008?09 79
Table 52: Thailand, breakfast cereals, expenditure per capita (THB), 2004?09 81
Table 53: Thailand, breakfast cereals, forecast expenditure per capita (THB), 2009?14 81
Table 54: Thailand, breakfast cereals, expenditure per capita ($), 2004?09 82
Table 55: Thailand, breakfast cereals, forecast expenditure per capita ($), 2009?14 82
Table 56: Thailand, breakfast cereals, consumption per capita (kg), 2004?09 83
Table 57: Thailand, breakfast cereals, forecast consumption per capita (kg), 2009?14 83
Table 58: Thailand, cakes and pastries, value by segment (THBm), 2004?09 84
Table 59: Thailand, cakes and pastries, value forecast by segment (THBm), 2009?14 85
Table 60: Thailand, cakes and pastries, value by segment ($m), 2004?09 87
Table 61: Thailand, cakes and pastries, value forecast by segment ($m), 2009?14 87
Table 62: Thailand, cakes and pastries, volume by segment (kg, million), 2004?09 89
Table 63: Thailand, cakes and pastries, volume forecast by segment (kg, million), 2009?14 90
Table 64: Thailand, cakes and pastries, brand share by value (%), 2008?09 92
Table 65: Thailand, cakes and pastries, value by brand (THBm), 2008?09 92
Table 66: Thailand, cakes and pastries, company share by value (%), 2008?09 94
Table 67: Thailand, cakes and pastries, value by company (THBm), 2008?09 94
Table 68: Thailand, cakes and pastries, distribution channels by value (%), 2008?09 95
Table 69: Thailand, cakes and pastries, value by distribution channel (THBm), 2008?09 95
Table 70: Thailand, cakes and pastries, expenditure per capita (THB), 2004?09 97
Table 71: Thailand, cakes and pastries, forecast expenditure per capita (THB), 2009?14 97
Table 72: Thailand, cakes and pastries, expenditure per capita ($), 2004?09 98
Table 73: Thailand, cakes and pastries, forecast expenditure per capita ($), 2009?14 98
Table 74: Thailand, cakes and pastries, consumption per capita (kg), 2004?09 99
Table 75: Thailand, cakes and pastries, forecast consumption per capita (kg), 2009?14 99
Table 76: Thailand, cookies (sweet biscuits), value by segment (THBm), 2004?09 101
Table 77: Thailand, cookies (sweet biscuits), value forecast by segment (THBm), 2009?14 102
Table 78: Thailand, cookies (sweet biscuits), value by segment ($m), 2004?09 104
Table 79: Thailand, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 105
Table 80: Thailand, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 106
Table 81: Thailand, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 107
Table 82: Thailand, cookies (sweet biscuits), brand share by value (%), 2008?09 109
Table 83: Thailand, cookies (sweet biscuits), value by brand (THBm), 2008?09 109
Table 84: Thailand, cookies (sweet biscuits), company share by value (%), 2008?09 111
Table 85: Thailand, cookies (sweet biscuits), value by company (THBm), 2008?09 111
Table 86: Thailand, cookies (sweet biscuits), distribution channels by value (%), 2008?09 112
Table 87: Thailand, cookies (sweet biscuits), value by distribution channel (THBm), 2008?09 112
Table 88: Thailand, cookies (sweet biscuits), expenditure per capita (THB), 2004?09 114
Table 89: Thailand, cookies (sweet biscuits), forecast expenditure per capita (THB), 2009?14 115
Table 90: Thailand, cookies (sweet biscuits), expenditure per capita ($), 2004?09 116
Table 91: Thailand, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 117
Table 92: Thailand, cookies (sweet biscuits), consumption per capita (kg), 2004?09 118
Table 93: Thailand, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 119
Table 94: Thailand, crackers (savory biscuits), value by segment (THBm), 2004?09 120
Table 95: Thailand, crackers (savory biscuits), value forecast by segment (THBm), 2009?14 121
Table 96: Thailand, crackers (savory biscuits), value by segment ($m), 2004?09 123
Table 97: Thailand, crackers (savory biscuits), value forecast by segment ($m), 2009?14 124
Table 98: Thailand, crackers (savory biscuits), volume by segment (kg, million), 2004?09 126
Table 99: Thailand, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 127
Table 100: Thailand, crackers (savory biscuits), brand share by value (%), 2008?09 129
Table 101: Thailand, crackers (savory biscuits), value by brand (THBm), 2008?09 130
Table 102: Thailand, crackers (savory biscuits), company share by value (%), 2008?09 132
Table 103: Thailand, crackers (savory biscuits), value by company (THBm), 2008?09 132
Table 104: Thailand, crackers (savory biscuits), distribution channels by value (%), 2008?09 133
Table 105: Thailand, crackers (savory biscuits), value by distribution channel (THBm), 2008?09 133
Table 106: Thailand, crackers (savory biscuits), expenditure per capita (THB), 2004?09 135
Table 107: Thailand, crackers (savory biscuits), forecast expenditure per capita (THB), 2009?14 135
Table 108: Thailand, crackers (savory biscuits), expenditure per capita ($), 2004?09 136
Table 109: Thailand, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 136
Table 110: Thailand, crackers (savory biscuits), consumption per capita (kg), 2004?09 137
Table 111: Thailand, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 137
Table 112: Thailand, morning goods, value by segment (THBm), 2004?09 138
Table 113: Thailand, morning goods, value forecast by segment (THBm), 2009?14 139
Table 114: Thailand, morning goods, value by segment ($m), 2004?09 141
Table 115: Thailand, morning goods, value forecast by segment ($m), 2009?14 141
Table 116: Thailand, morning goods, volume by segment (kg, million), 2004?09 143
Table 117: Thailand, morning goods, volume forecast by segment (kg, million), 2009?14 144
Table 118: Thailand, morning goods, brand share by value (%), 2008?09 146
Table 119: Thailand, morning goods, value by brand (THBm), 2008?09 146
Table 120: Thailand, morning goods, company share by value (%), 2008?09 148
Table 121: Thailand, morning goods, value by company (THBm), 2008?09 148
Table 122: Thailand, morning goods, distribution channels by value (%), 2008?09 149
Table 123: Thailand, morning goods, value by distribution channel (THBm), 2008?09 149
Table 124: Thailand, morning goods, expenditure per capita (THB), 2004?09 151
Table 125: Thailand, morning goods, forecast expenditure per capita (THB), 2009?14 151
Table 126: Thailand, morning goods, expenditure per capita ($), 2004?09 152
Table 127: Thailand, morning goods, forecast expenditure per capita ($), 2009?14 152
Table 128: Thailand, morning goods, consumption per capita (kg), 2004?09 153
Table 129: Thailand, morning goods, forecast consumption per capita (kg), 2009?14 153
Table 130: Global bakery and cereals market value, 2009 154
Table 131: Global bakery and cereals market split (value terms ($m), 2009), top five countries 157
Table 132: Global bakery and cereals market volume, 2009 158
Table 133: Global bakery and cereals market split (volume terms, 2009), top five countries 161
Table 134: Leading players, top five countries 162
Table 135: Thailand bakery and cereals new product launches reports, by company (top five companies), 2009 163
Table 136: Thailand bakery and cereals new product launches SKUs, by company (top five companies), 2009 163
Table 137: Thailand bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 164
Table 138: Thailand bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 164
Table 139: Thailand bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 165
Table 140: Thailand bakery and cereals new product launches - recent five launches (2009) 165
Table 141: Thailand population, by age group, 2004?09 (millions) 166
Table 142: Thailand population forecast, by age group, 2009?14 (millions) 167
Table 143: Thailand population, by gender, 2004?09 (millions) 167
Table 144: Thailand population forecast, by gender, 2009?14 (millions) 168
Table 145: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 168
Table 146: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 168
Table 147: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 169
Table 148: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 169
Table 149: Thailand real GDP, 2004?09 ($bn, 2000 prices) 169
Table 150: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 170
Table 151: Thailand consumer price index, 2004?09 (2000=100) 170
Table 152: Thailand consumer price index, 2009?14 (2000=100) 170


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