TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
175 product SKUs launched in the Turkish bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Turkish bakery and cereals market 2
Dogan Gida San. ve Tic. A.S. and Fornetto Genovese s.r.l.are the leading manufacturers in terms of new bakery and cereals products in Turkey 2
Boxes was the dominant packing type in the new products launched in Turkish bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 9
Market value, 2004–09 9
Market value forecast to 2014 11
Bakery and Cereals Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New products by package material 17
Detailed Product Descriptions 18
Appendix 107
Further reading 107
Datamonitor consulting 107
How to contact experts in your industry 107
LIST OF FIGURES
Figure 1: Turkey, bakery and cereals market value by category ($m), 2004–09 9
Figure 2: Turkey, bakery and cereals market value by category ($m), 2009–14 11
Figure 3: Turkey, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Turkey, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Turkey, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 16
Figure 6: Turkey, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Turkey, bakery and cereals market value by category ($m), 2004–09 14
Table 3: Turkey, bakery and cereals market value by category ($m), 2009–14 16
Table 4: Turkey, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 17
Table 5: Turkey, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 19
Table 6: Turkey, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 20
Table 7: Turkey, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 21
Table 8: Ulker Bolero - Cream Wafer - Banana; Hazelnut 22
Table 9: Ulker Kekstra Jolebol - Cup Cake - Orange; Strawberry 23
Table 10: Ozvan Tandir Firini - Whole Wheat Tandir Bread 24
Table 11: Doygun Soft - Bread - Bran; Lots of Seeds; Whole Rye 25
Table 12: McVitie's Digestive - Wheat Biscuits - Milk Chocolate; Plain 26
Table 13: Karmez - Dove Bread 27
Table 14: Haitai - Cracker - Almond Slice; Original 28
Table 15: Crich - Cookies - Apple Jam; Cocoa and Almond; Pannacotta and Cocoa 29
Table 16: Pepperidge Farm - Cookies - Geneva; Verona 30
Table 17: Lavagri - lavas (Flat Bread) - Plain; with Bran 31
Table 18: Ulker Kekstra Konfeti - Chocolate Cake; Vanilla Cake 32
Table 19: Stray - Chocolate Covered Biscuits 33
Table 20: Koska - Vanilla Waffle Cookies - Bitter Chocolate; Hazelnut; Plain 34
Table 21: Solo Italia - Tiramisu Cake with Mascarpone 35
Table 22: Ulker Hanimeller - Salty Biscuits - Assorted; with Sesame 36
Table 23: Uno Citir Kitir - Bread Chips - Plain; Spicy; with Cheese and Sesame; with Yogurt and Seasonal Greens 37
Table 24: Bahlsen Hit - Cream Filled Biscuit - Chocolate; Vanilla 38
Table 25: Ongan - Cake - Carrot; Chocolate; Lemon; Moist Chocolate; Orange; Raspberry; White Chocolate & Raspberry 39
Table 26: Karmez - Pizza Crust 40
Table 27: Forno Bonomi - Glazed Puff Pastry 41
Table 28: Wheetabix - Cereals - Bran Flakes; Fruit & Fiber 42
Table 29: Kambly - Cookies - Butterfly; Carre Aux Amandes; Carre Fondant; Chocolure; Coer Truffle; Florentin 43
Table 30: Leimer - Croutons - Herbs; Spicy 44
Table 31: Kafkas - Bitter Almond Cookies with Hazelnuts 45
Table 32: Ekmecik - Sandwich Bread with Bran 46
Table 33: Breadda - Pita Bread 47
Table 34: Horno - Tart - Cocoa Cream; Strawberry 48
Table 35: Solen - Chocolate Cream Filled Biscuits 49
Table 36: Dogan Holiday - Cream Cookies - Coco 50
Table 37: Lotus - Crispy Waffles 51
Table 38: Ulker Kellogg's Honey Pops - Cereals 52
Table 39: Weetabix Minis - Wholegrain Cereal - Choco 53
Table 40: Solen Luppo - Pie Cake - Orange Jelly; Raspberry Jelly 54
Table 41: Weetabix - Whole Wheat Cereal 55
Table 42: Badi - Wafer Cookies - Chocolate Cream; Vanilla Cream 56
Table 43: Badi - Cake - Mixed Fruit; Mosaic with Chocolate 57
Table 44: Ulker Hanimeller - Shortbread Cookies 58
Table 45: Eti Elbette - Salty Cracker - with Cheese and Dill; with Sesame and Black Cumin 59
Table 46: Van der Meulen - Melba Toast - Rounds 60
Table 47: Iglo - Pastry Dough 61
Table 48: Golf Maxima Pasta - Frozen Cheesecake - with Chocolate; with Raspberries and Strawberries; with Tiramisu 62
Table 49: Alicia Patisserie - Apple Tart; Brownie; Chocolate Soufle 63
Table 50: Barici - Flatbread with Garlic and Cheese 64
Table 51: Kuchen Meister Wiener Boden - Sponge Flan Cake - Dark 65
Table 52: Cafe Venezia - Sponge Cake - Tiramisu 66
Table 53: Crich - Wafers - With Cappuccino Filling; With Wild Berry Cream Filling 67
Table 54: Migros - Moist Mini Cake - Cocoa; Sour Cherries 68
Table 55: Saray Cikilop Angel - Cocoa Coated Biscuit With Marshmallow 69
Table 56: Vicenzi - Puff Pastry Rolls Filled with Hazelnut Cream 70
Table 57: Solen Luppo Cakewich - Cake Coated With Marshmallow 71
Table 58: Cabrioni Bignoline - Cream Puffs 72
Table 59: Ak Degirmen - Cookies - Mixed; Sweet; Tuzlu Kuru Pasta (Salty Pastry); With Oil 73
Table 60: Badi - Kraker (Cracker) - Salt 74
Table 61: Badi - Sandvic Biscuvi (Sandwich Biscuit) - Kakaolu Kremali (Cocoa Cream) 75
Table 62: Nestle Nesquik Duo - Wheat and Corn Cereal With Chocolate 76
Table 63: Breadda - Bread With Wheat Germ 77
Table 64: Carrefour - Crunchy Wafer - Chocolate Covered 78
Table 65: Carrefour - Milk Chocolate Covered Biscuit - Circle; Finger Shaped; Square; With Cream 79
Table 66: Ulker Halley - Sandwich Biscuits With Marshmallow and Cocoa Granulated Coated With Chocolate 80
Table 67: Cizmeci Time - Wafers - Filled With Cappuccino Cream; Filled With Chocolate Cream 81
Table 68: Dogan Kareker - Crunchy Crackers - Filled With Cheese; Filled With Olives 82
Table 69: Ulker - Chocolate Chip Cookies 83
Table 70: Eti Tamdabu - Cookies Coverd With Cocoa Cream 84
Table 71: Elin Krakito - Salty Crackers - Ball Shaped; Pretzel Shaped; Stick Shaped 85
Table 72: Balocco Cruschelle - Whole Wheat Shortbread Biscuits 86
Table 73: De Champagne Palmiers - Puff Pastry Biscuits With Sugar 87
Table 74: De Kroes - Filled Crispy Profiteroles - With a Soft Filling of Tiramisu Flavor; With Soft Chocolate and Raspberry Flavor Filling 88
Table 75: Wasa Delicate - Thin Crisp Bread - Natural; Rosemary and Salt; Sesame 89
Table 76: Carrefour - Tortilla 90
Table 77: Dia - Wheat and Rice Crisp Cereal 91
Table 78: Eti Cin Kek - Cake Filled With Orange Jelly 92
Table 79: Emco Musli Mix - Crunchy Museli and Whole Grain Flakes - Plain; Three Kinds of Nuts 93
Table 80: Doygun - Village Bread 94
Table 81: Fit & Activ - Crispy Museli With Raspberries and Yogurt Chips 95
Table 82: Galore Swetee - Sweet Cookies - With Chocolate Pieces; With Cinnamon; With Cocoa and Hazelnut; With Coffee 96
Table 83: Galore Saltee - Salty Crackers With Cheese and Herb Flavoring 97
Table 84: Ulker Kellogg's Coco Pops - Corn Crisps With Chocolate Covered Balls 98
Table 85: Fornetto Genovese Le Gustose Tortine - Tortine - Classiche al Cacao; Classiche al Limone; Senza Saccarosio al Cacao; Senza Saccarosio all'Arancia 99
Table 86: Fornetto Genovese La Torta - Torta - al Cacao Farcita con Marmellata di Arancia; al Limone Farcita con Crema di Limone; Classica al Cacao; Classica Gusto Limone; Sacher Farcita con Farcitura di Albicocca 100
Table 87: Dia - Marshmallow Biscuit - Cocoa Flavor; Strawberry Flavor and Coconut Covering 101
Table 88: Unx - Round Tortilla Bread 102
Table 89: Schar - Naturally Gluten Free Wafer - Choco With Hazelnut; Hazelnut 103
Table 90: Solen Biscolata Stix - Biscuit Sticks Coated With Milk Chocolate 104
Table 91: Eti Hosbes - Wafer Cookie - Hazelnut Cream; Strawberry Cream; Vanilla Cream 105
Table 92: Umit - Turkish Semolina Cake 106
Table 93: Kuke's Kavala - Cookie With Almond; Cookie With Walnut 107
Table 94: Tatli Seyler Atolyesi - Chocolate Chip Cookie 108
Table 95: Kuke's Gunola - Chocolate Chip Cookie 109
Table 96: Kuke's Aynen Oyle - Macaroon Cookie - Classic; Walnuts 110
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