Bakery and Cereals Market in Uruguay to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Uruguayan Peso), 2004?09 27
Value analysis (Uruguayan Peso), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Kraft Foods, Inc. 51
Grupo Bimbo S.A. de C.V. 54
Chapter 5 Category Analysis: Bread and Rolls 56
Value analysis (Uruguayan Peso), 2004?09 56
Value analysis (Uruguayan Peso), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 Category Analysis: Breakfast Cereals 73
Value analysis (Uruguayan Peso), 2004?09 73
Value analysis (Uruguayan Peso), 2009?14 74
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Category Analysis: Cakes and Pastries 89
Value analysis (Uruguayan Peso), 2004?09 89
Value analysis (Uruguayan Peso), 2009?14 90
Value analysis (US dollars), 2004?09 92
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 105
Value analysis (Uruguayan Peso), 2004?09 105
Value analysis (Uruguayan Peso), 2009?14 107
Value analysis (US dollars), 2004?09 109
Value analysis (US dollars), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company and brand share analysis 115
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 127
Value analysis (Uruguayan Peso), 2004?09 127
Value analysis (Uruguayan Peso), 2009?14 128
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 131
Volume analysis, 2004?09 133
Volume analysis, 2009?14 134
Company and brand share analysis 136
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 10 Category Analysis: Morning Goods 145
Value analysis (Uruguayan Peso), 2004?09 145
Value analysis (Uruguayan Peso), 2009?14 146
Value analysis (US dollars), 2004?09 148
Value analysis (US dollars), 2009?14 148
Volume analysis, 2004?09 150
Volume analysis, 2009?14 151
Company and brand share analysis 153
Distribution analysis 155
Expenditure and consumption per capita 157
Chapter 11 Country Comparison 160
Value 160
Volume 164
Market share 168
Chapter 12 New Product Development 169
Product launches over time 169
Recent product launches 171
Chapter 13 Macroeconomic Profile 172
Macroeconomic Indicators 172
Chapter 14 Research Methodology 177
Methodology overview 177
Secondary research 178
Market modeling 179
Creating an initial data model 179
Revising the initial data model 179
Creating a final estimate 180
Creating demographic value splits 180
Primary research 180
Data finalization 181
Ongoing research 181
Chapter 15 Appendix 182
Future readings 182
How to contact experts in your industry 182
Disclaimer 182

LIST OF FIGURES
Figure 1: Uruguay, bakery and cereals, value by category (UYUm), 2004?14 29
Figure 2: Uruguay, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Uruguay, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Uruguay, bakery and cereals, category growth comparison, by volume, 2004?14 35
Figure 5: Uruguay, bakery and cereals, company share by value (%), 2008?09 40
Figure 6: Uruguay, bakery and cereals, distribution channels by value (%), 2008?09 44
Figure 7: Uruguay, bread and rolls, value by segment (UYUm), 2004?14 58
Figure 8: Uruguay, bread and rolls, category growth comparison, by value, 2004?14 61
Figure 9: Uruguay, bread and rolls, volume by segment (kg, million), 2004?14 64
Figure 10: Uruguay, bread and rolls, category growth comparison, by volume, 2004?14 64
Figure 11: Uruguay, bread and rolls, company share by value (%), 2008?09 66
Figure 12: Uruguay, bread and rolls, distribution channels by value (%), 2008?09 69
Figure 13: Uruguay, breakfast cereals, value by segment (UYUm), 2004?14 75
Figure 14: Uruguay, breakfast cereals, category growth comparison, by value, 2004?14 77
Figure 15: Uruguay, breakfast cereals, volume by segment (kg, million), 2004?14 80
Figure 16: Uruguay, breakfast cereals, category growth comparison, by volume, 2004?14 80
Figure 17: Uruguay, breakfast cereals, company share by value (%), 2008?09 82
Figure 18: Uruguay, breakfast cereals, distribution channels by value (%), 2008?09 85
Figure 19: Uruguay, cakes and pastries, value by segment (UYUm), 2004?14 91
Figure 20: Uruguay, cakes and pastries, category growth comparison, by value, 2004?14 93
Figure 21: Uruguay, cakes and pastries, volume by segment (kg, million), 2004?14 96
Figure 22: Uruguay, cakes and pastries, category growth comparison, by volume, 2004?14 96
Figure 23: Uruguay, cakes and pastries, company share by value (%), 2008?09 98
Figure 24: Uruguay, cakes and pastries, distribution channels by value (%), 2008?09 101
Figure 25: Uruguay, cookies (sweet biscuits), value by segment (UYUm), 2004?14 108
Figure 26: Uruguay, cookies (sweet biscuits), category growth comparison, by value, 2004?14 111
Figure 27: Uruguay, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 114
Figure 28: Uruguay, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 114
Figure 29: Uruguay, cookies (sweet biscuits), company share by value (%), 2008?09 117
Figure 30: Uruguay, cookies (sweet biscuits), distribution channels by value (%), 2008?09 120
Figure 31: Uruguay, crackers (savory biscuits), value by segment (UYUm), 2004?14 129
Figure 32: Uruguay, crackers (savory biscuits), category growth comparison, by value, 2004?14 132
Figure 33: Uruguay, crackers (savory biscuits), volume by segment (kg, million), 2004?14 135
Figure 34: Uruguay, crackers (savory biscuits), category growth comparison, by volume, 2004?14 135
Figure 35: Uruguay, crackers (savory biscuits), company share by value (%), 2008?09 138
Figure 36: Uruguay, crackers (savory biscuits), distribution channels by value (%), 2008?09 141
Figure 37: Uruguay, morning goods, value by segment (UYUm), 2004?14 147
Figure 38: Uruguay, morning goods, category growth comparison, by value, 2004?14 149
Figure 39: Uruguay, morning goods, volume by segment (kg, million), 2004?14 152
Figure 40: Uruguay, morning goods, category growth comparison, by volume, 2004?14 152
Figure 41: Uruguay, morning goods, distribution channels by value (%), 2008?09 156
Figure 42: Global bakery and cereals market split (value terms, 2009), top five countries 161
Figure 43: Global bakery and cereals market value, 2004–09, top five countries 163
Figure 44: Global bakery and cereals market split (volume terms, 2009), top five countries 165
Figure 45: Global bakery and cereals market volume, 2004–09, top five countries 167
Figure 46: Annual data review process 178

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Uruguay, bakery and cereals, value by category (UYUm), 2004?09 27
Table 4: Uruguay, bakery and cereals, value forecast by category (UYUm), 2009?14 28
Table 5: Uruguay, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Uruguay, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Uruguay, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Uruguay, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Uruguay, bakery and cereals, brand share by value (%), 2008?09 36
Table 10: Uruguay, bakery and cereals, value by brand (UYUm), 2008?09 38
Table 11: Uruguay, bakery and cereals, company share by value (%), 2008?09 41
Table 12: Uruguay, bakery and cereals, value by company (UYUm), 2008?09 42
Table 13: Uruguay, bakery and cereals, distribution channels by value (%), 2008?09 43
Table 14: Uruguay, bakery and cereals, value by distribution channel (UYUm), 2008?09 43
Table 15: Uruguay, bakery and cereals, expenditure per capita (UYU), 2004?09 45
Table 16: Uruguay, bakery and cereals, forecast expenditure per capita (UYU), 2009?14 46
Table 17: Uruguay, bakery and cereals, expenditure per capita ($), 2004?09 47
Table 18: Uruguay, bakery and cereals, forecast expenditure per capita ($), 2009?14 48
Table 19: Uruguay, bakery and cereals, consumption per capita (kg), 2004?09 49
Table 20: Uruguay, bakery and cereals, forecast consumption per capita (kg), 2009?14 50
Table 21: Kraft Foods, Inc. key facts 51
Table 22: Grupo Bimbo S.A. de C.V. key facts 54
Table 23: Uruguay, bread and rolls, value by segment (UYUm), 2004?09 56
Table 24: Uruguay, bread and rolls, value forecast by segment (UYUm), 2009?14 57
Table 25: Uruguay, bread and rolls, value by segment ($m), 2004?09 59
Table 26: Uruguay, bread and rolls, value forecast by segment ($m), 2009?14 60
Table 27: Uruguay, bread and rolls, volume by segment (kg, million), 2004?09 62
Table 28: Uruguay, bread and rolls, volume forecast by segment (kg, million), 2009?14 63
Table 29: Uruguay, bread and rolls, brand share by value (%), 2008?09 65
Table 30: Uruguay, bread and rolls, value by brand (UYUm), 2008?09 65
Table 31: Uruguay, bread and rolls, company share by value (%), 2008?09 67
Table 32: Uruguay, bread and rolls, value by company (UYUm), 2008?09 67
Table 33: Uruguay, bread and rolls, distribution channels by value (%), 2008?09 68
Table 34: Uruguay, bread and rolls, value by distribution channel (UYUm), 2008?09 68
Table 35: Uruguay, bread and rolls, expenditure per capita (UYU), 2004?09 70
Table 36: Uruguay, bread and rolls, forecast expenditure per capita (UYU), 2009?14 70
Table 37: Uruguay, bread and rolls, expenditure per capita ($), 2004?09 71
Table 38: Uruguay, bread and rolls, forecast expenditure per capita ($), 2009?14 71
Table 39: Uruguay, bread and rolls, consumption per capita (kg), 2004?09 72
Table 40: Uruguay, bread and rolls, forecast consumption per capita (kg), 2009?14 72
Table 41: Uruguay, breakfast cereals, value by segment (UYUm), 2004?09 73
Table 42: Uruguay, breakfast cereals, value forecast by segment (UYUm), 2009?14 74
Table 43: Uruguay, breakfast cereals, value by segment ($m), 2004?09 76
Table 44: Uruguay, breakfast cereals, value forecast by segment ($m), 2009?14 76
Table 45: Uruguay, breakfast cereals, volume by segment (kg, million), 2004?09 78
Table 46: Uruguay, breakfast cereals, volume forecast by segment (kg, million), 2009?14 79
Table 47: Uruguay, breakfast cereals, brand share by value (%), 2008?09 81
Table 48: Uruguay, breakfast cereals, value by brand (UYUm), 2008?09 81
Table 49: Uruguay, breakfast cereals, company share by value (%), 2008?09 83
Table 50: Uruguay, breakfast cereals, value by company (UYUm), 2008?09 83
Table 51: Uruguay, breakfast cereals, distribution channels by value (%), 2008?09 84
Table 52: Uruguay, breakfast cereals, value by distribution channel (UYUm), 2008?09 84
Table 53: Uruguay, breakfast cereals, expenditure per capita (UYU), 2004?09 86
Table 54: Uruguay, breakfast cereals, forecast expenditure per capita (UYU), 2009?14 86
Table 55: Uruguay, breakfast cereals, expenditure per capita ($), 2004?09 87
Table 56: Uruguay, breakfast cereals, forecast expenditure per capita ($), 2009?14 87
Table 57: Uruguay, breakfast cereals, consumption per capita (kg), 2004?09 88
Table 58: Uruguay, breakfast cereals, forecast consumption per capita (kg), 2009?14 88
Table 59: Uruguay, cakes and pastries, value by segment (UYUm), 2004?09 89
Table 60: Uruguay, cakes and pastries, value forecast by segment (UYUm), 2009?14 90
Table 61: Uruguay, cakes and pastries, value by segment ($m), 2004?09 92
Table 62: Uruguay, cakes and pastries, value forecast by segment ($m), 2009?14 92
Table 63: Uruguay, cakes and pastries, volume by segment (kg, million), 2004?09 94
Table 64: Uruguay, cakes and pastries, volume forecast by segment (kg, million), 2009?14 95
Table 65: Uruguay, cakes and pastries, brand share by value (%), 2008?09 97
Table 66: Uruguay, cakes and pastries, value by brand (UYUm), 2008?09 97
Table 67: Uruguay, cakes and pastries, company share by value (%), 2008?09 99
Table 68: Uruguay, cakes and pastries, value by company (UYUm), 2008?09 99
Table 69: Uruguay, cakes and pastries, distribution channels by value (%), 2008?09 100
Table 70: Uruguay, cakes and pastries, value by distribution channel (UYUm), 2008?09 100
Table 71: Uruguay, cakes and pastries, expenditure per capita (UYU), 2004?09 102
Table 72: Uruguay, cakes and pastries, forecast expenditure per capita (UYU), 2009?14 102
Table 73: Uruguay, cakes and pastries, expenditure per capita ($), 2004?09 103
Table 74: Uruguay, cakes and pastries, forecast expenditure per capita ($), 2009?14 103
Table 75: Uruguay, cakes and pastries, consumption per capita (kg), 2004?09 104
Table 76: Uruguay, cakes and pastries, forecast consumption per capita (kg), 2009?14 104
Table 77: Uruguay, cookies (sweet biscuits), value by segment (UYUm), 2004?09 106
Table 78: Uruguay, cookies (sweet biscuits), value forecast by segment (UYUm), 2009?14 107
Table 79: Uruguay, cookies (sweet biscuits), value by segment ($m), 2004?09 109
Table 80: Uruguay, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 110
Table 81: Uruguay, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 112
Table 82: Uruguay, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 113
Table 83: Uruguay, cookies (sweet biscuits), brand share by value (%), 2008?09 115
Table 84: Uruguay, cookies (sweet biscuits), value by brand (UYUm), 2008?09 116
Table 85: Uruguay, cookies (sweet biscuits), company share by value (%), 2008?09 118
Table 86: Uruguay, cookies (sweet biscuits), value by company (UYUm), 2008?09 118
Table 87: Uruguay, cookies (sweet biscuits), distribution channels by value (%), 2008?09 119
Table 88: Uruguay, cookies (sweet biscuits), value by distribution channel (UYUm), 2008?09 119
Table 89: Uruguay, cookies (sweet biscuits), expenditure per capita (UYU), 2004?09 121
Table 90: Uruguay, cookies (sweet biscuits), forecast expenditure per capita (UYU), 2009?14 122
Table 91: Uruguay, cookies (sweet biscuits), expenditure per capita ($), 2004?09 123
Table 92: Uruguay, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 124
Table 93: Uruguay, cookies (sweet biscuits), consumption per capita (kg), 2004?09 125
Table 94: Uruguay, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 126
Table 95: Uruguay, crackers (savory biscuits), value by segment (UYUm), 2004?09 127
Table 96: Uruguay, crackers (savory biscuits), value forecast by segment (UYUm), 2009?14 128
Table 97: Uruguay, crackers (savory biscuits), value by segment ($m), 2004?09 130
Table 98: Uruguay, crackers (savory biscuits), value forecast by segment ($m), 2009?14 131
Table 99: Uruguay, crackers (savory biscuits), volume by segment (kg, million), 2004?09 133
Table 100: Uruguay, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 134
Table 101: Uruguay, crackers (savory biscuits), brand share by value (%), 2008?09 136
Table 102: Uruguay, crackers (savory biscuits), value by brand (UYUm), 2008?09 137
Table 103: Uruguay, crackers (savory biscuits), company share by value (%), 2008?09 139
Table 104: Uruguay, crackers (savory biscuits), value by company (UYUm), 2008?09 139
Table 105: Uruguay, crackers (savory biscuits), distribution channels by value (%), 2008?09 140
Table 106: Uruguay, crackers (savory biscuits), value by distribution channel (UYUm), 2008?09 140
Table 107: Uruguay, crackers (savory biscuits), expenditure per capita (UYU), 2004?09 142
Table 108: Uruguay, crackers (savory biscuits), forecast expenditure per capita (UYU), 2009?14 142
Table 109: Uruguay, crackers (savory biscuits), expenditure per capita ($), 2004?09 143
Table 110: Uruguay, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 143
Table 111: Uruguay, crackers (savory biscuits), consumption per capita (kg), 2004?09 144
Table 112: Uruguay, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 144
Table 113: Uruguay, morning goods, value by segment (UYUm), 2004?09 145
Table 114: Uruguay, morning goods, value forecast by segment (UYUm), 2009?14 146
Table 115: Uruguay, morning goods, value by segment ($m), 2004?09 148
Table 116: Uruguay, morning goods, value forecast by segment ($m), 2009?14 148
Table 117: Uruguay, morning goods, volume by segment (kg, million), 2004?09 150
Table 118: Uruguay, morning goods, volume forecast by segment (kg, million), 2009?14 151
Table 119: Uruguay, morning goods, brand share by value (%), 2008?09 153
Table 120: Uruguay, morning goods, value by brand (UYUm), 2008?09 153
Table 121: Uruguay, morning goods, company share by value (%), 2008?09 154
Table 122: Uruguay, morning goods, value by company (UYUm), 2008?09 154
Table 123: Uruguay, morning goods, distribution channels by value (%), 2008?09 155
Table 124: Uruguay, morning goods, value by distribution channel (UYUm), 2008?09 155
Table 125: Uruguay, morning goods, expenditure per capita (UYU), 2004?09 157
Table 126: Uruguay, morning goods, forecast expenditure per capita (UYU), 2009?14 157
Table 127: Uruguay, morning goods, expenditure per capita ($), 2004?09 158
Table 128: Uruguay, morning goods, forecast expenditure per capita ($), 2009?14 158
Table 129: Uruguay, morning goods, consumption per capita (kg), 2004?09 159
Table 130: Uruguay, morning goods, forecast consumption per capita (kg), 2009?14 159
Table 131: Global bakery and cereals market value, 2009 160
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 163
Table 133: Global bakery and cereals market volume, 2009 164
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 167
Table 135: Leading players, top five countries 168
Table 136: Uruguay bakery and cereals new product launches reports, by company (top five companies), 2009 169
Table 137: Uruguay bakery and cereals new product launches SKUs, by company (top five companies), 2009 169
Table 138: Uruguay bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 170
Table 139: Uruguay bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 170
Table 140: Uruguay bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 171
Table 141: Uruguay bakery and cereals new product launches - recent five launches (2009) 171
Table 142: Uruguay population, by age group, 2004?09 (millions) 172
Table 143: Uruguay population forecast, by age group, 2009?14 (millions) 173
Table 144: Uruguay population, by gender, 2004?09 (millions) 173
Table 145: Uruguay population forecast, by gender, 2009?14 (millions) 174
Table 146: Uruguay nominal GDP, 2004?09 (UYUbn, nominal prices) 174
Table 147: Uruguay nominal GDP forecast, 2009?14 (UYUbn, nominal prices) 174
Table 148: Uruguay real GDP, 2004?09 (UYUbn, 2000 prices) 175
Table 149: Uruguay real GDP forecast, 2009?14 (UYUbn, 2000 prices) 175
Table 150: Uruguay real GDP, 2004?09 ($bn, 2000 prices) 175
Table 151: Uruguay real GDP forecast, 2009?14 ($bn, 2000 prices) 176
Table 152: Uruguay consumer price index, 2004?09 (2000=100) 176
Table 153: Uruguay consumer price index, 2009?14 (2000=100) 176


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