TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
123 product SKUs launched in the Venezuelan bakery and cereals market 2
Cookies (sweet biscuits) is the leading category in Venezuelan bakery and cereals market 2
Bauducco & Cia. Ltda. is the leading manufacturer in terms of new bakery and cereals products in Venezuela 2
Wrappers was the dominant packing type in the new products launched in Venezuelan bakery and cereals market 2
Majority of the products launched in the bakery and cereals market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Bakery and Cereals Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 15
Bakery and Cereals Product Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 18
New products by package type 20
New products by package material 21
Detailed Product Descriptions 22
Appendix 134
Further reading 134
Datamonitor consulting 134
How to contact experts in your industry 134
LIST OF FIGURES
Figure 1: Venezuela, bakery and cereals market value by category ($m), 2004–09 13
Figure 2: Venezuela, bakery and cereals market value by category ($m), 2009–14 15
Figure 3: Venezuela, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 17
Figure 4: Venezuela, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 18
Figure 5: Venezuela, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 20
Figure 6: Venezuela, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 21
LIST OF TABLES
Table 1: Bakery and cereals category definitions 4
Table 2: Venezuela, bakery and cereals market value by category ($m), 2004–09 14
Table 3: Venezuela, bakery and cereals market value by category ($m), 2009–14 16
Table 4: Venezuela, bakery and cereals market, new product SKUs by category, Jan 2010 – Dec 2010 17
Table 5: Venezuela, bakery and cereals market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 19
Table 6: Venezuela, bakery and cereals market, new products by package type, Jan 2010 – Dec 2010 20
Table 7: Venezuela, bakery and cereals market, new products by package material, Jan 2010 – Dec 2010 21
Table 8: Bauducco - Galleta Sabor Chocolate 22
Table 9: Casa Fiesta - Taco Shells 23
Table 10: Alimentos Naturales Merienditas CereGran - Galletas Integrales - Avena y Coco 24
Table 11: Panaderia Bella Vista - Tostaditas - Cuadradas; Tostaditas Redondas - Picante; Pizza; Plain; Queso 25
Table 12: Van Eckel - Butter Cookies Assortment 26
Table 13: Bauducco - Obleas sabor Nueces 27
Table 14: Luvebras Automercados - Panini Blanco 28
Table 15: Treparriscos - Avena Integral 29
Table 16: Bread Factory - Pan Rallado Artesanal 30
Table 17: Bimbo - Pan Blanco 31
Table 18: Nabisco Oreo - Galletas Sabor a Chocolate Rellenas 32
Table 19: Mary - Baby Cereal - Crema de Arroz 33
Table 20: Arcor Azucaradas - Galletitas - Marmoladas 34
Table 21: Nestle Susy - Sandwich Cookies - Dark 35
Table 22: Costa - Galletas - Champana 36
Table 23: Plaza's Automercado - Pan Campesino 37
Table 24: Bimbo - Grissinis 38
Table 25: Bauducco Torradinha - Torrada Levemente Salgado 39
Table 26: Roma Bizcocheria - Grissini Integrale 40
Table 27: Puro y Simple - Pan Integral 41
Table 28: Mariachi - Tortillas para Tostadas 42
Table 29: Pasteleria Sanchez - Pan de Sandwich Integral 43
Table 30: Galletas Puig Craski - Galletas 44
Table 31: Noel - Galletas Edición Especial - Heart-shaped Chocolate Chip Butter flavor 45
Table 32: Bauducco - Galletas - Banana y Canela 46
Table 33: Arcor Mana - Galletas Livianas - Limon 47
Table 34: Marilan - Galletas - Doce Sabor Torta de Limao 48
Table 35: Costa Frac Bi - Galletas - Cappuccino; Frutilla Chocolate 49
Table 36: Nabisco Oreo Wafer - Wafer Cookie - Tipo Americano 50
Table 37: Bimbo - Keke con Truffas 51
Table 38: Bimbo - Cookie Bar - Chocolate con Trigo y Avena 52
Table 39: Rosquitas Canarias - Rosquitas Dulces 53
Table 40: Maria - Galletas Dulce 54
Table 41: Bauducco - Crackers 55
Table 42: Galletas Puig - Cookies - Chocolate Cooky Chips 56
Table 43: Cremitas - Galletas - Vainilla 57
Table 44: Galletas Puig - Saltines 58
Table 45: El Baruteno - Pan Dulce 59
Table 46: Kellogg's - Muesli - Choco 60
Table 47: Oreo - Wafer Tipo Americano 61
Table 48: Pirulin - Barquillas Rellenas de Chocolate Filled with Hazelnuts & Chocolate 62
Table 49: Galletas Puig Windsor - Galletas 63
Table 50: Bauducco - Tostada Integral 64
Table 51: El Baruteno - Pan de Sandwich 65
Table 52: Mundo Vital - Pan Integral de Ajonjoli 66
Table 53: Balconi Rollino - Snack Cake 67
Table 54: Quaker - Galletas con Avena y Granola 68
Table 55: Nabisco Club Social - Galletas de Edicion Limitada - Queso 69
Table 56: Danibisk Gayeton - Cookies - Extra Chocolate 70
Table 57: Crustissimo Panini Kido - Pan Frances Pequeno 71
Table 58: Panino - Pan Blanco para Sandwich 72
Table 59: Gunn Broed - Pan Sueco 73
Table 60: Plan Suarez - Pan Sobado 74
Table 61: Marinela Lors - Galletas 75
Table 62: Quaker - Galletas con Avena y Granola 76
Table 63: House Mill - Cereal - Hojuelas de Maiz; Hojuelas de Maiz con Azucar 77
Table 64: Nabisco Club Social - Galletas de Edicion Limitada - Maiz y Queso 78
Table 65: Venepan - Bread 79
Table 66: Vip's - Chocolate Cookies 80
Table 67: Dunga - Galletas Rellenas - Maracuja 81
Table 68: Cremitas - Galletas 82
Table 69: Miduchy - Afrecho de Trigo Tostado 83
Table 70: Moran - Cachapas 84
Table 71: Bimbo - Tortillas de Harina de Trigo 85
Table 72: Marinela - Brownie 86
Table 73: Carlitosrolls Dianita's - Galletas de Mantequilla 87
Table 74: Carlitosrolls Sarita's - Cookies - Choco Chips 88
Table 75: Bauducco - Bolo Sabor Cocoa 89
Table 76: Bauducco - Light Cream Crackers 90
Table 77: Bauducco - Maxi Rellenitas Ricas Galletitas Dulces - Chocolate; Guava 91
Table 78: Galletas Puig Soda El Sol - Crackers 92
Table 79: Nestle Nesfit - Galleta con Salvado de Trigo - Fibra Integral 93
Table 80: Miss Daymar - Avena en Hojuelas 94
Table 81: Leader Price - Pan de Sandwich Integral 95
Table 82: Dunga - Galletas Rellenas - Chocolate Blanco; Dulce de Leche 96
Table 83: Pantera - Avena En Hojuelas 97
Table 84: Ne-Nerina - Cereal Infantil con 5 Cereales 98
Table 85: Panino - Pan Integral para Sandwich 99
Table 86: Maizoritos - Cereal - Natural Mix 100
Table 87: Mejicas - Tortillas De Maiz 101
Table 88: Nestle Susy - Galleta - Delight 102
Table 89: Lumalac - Alimento a Base de Cereales - Chocolate; Strawberry; Vanilla 103
Table 90: MaiKids Maizina Americana - Mezcla en polvo para preparar Atoles - Vainilla 104
Table 91: Carlitosrolls - Grissines Light - Ajo 105
Table 92: Marinela Pinguinos - Pastelitos 106
Table 93: Galletas Puig Marilu - Galletas - Fresa 107
Table 94: Chocochitas - Galletas 108
Table 95: Gullon - Galletas - Calcio + 109
Table 96: Gullon Magic O2 - Galletas Rellenas de Crema Chocolate 110
Table 97: Quaker - Galletas de Avena - Manzana Canela 111
Table 98: Arcor - Tortitas - Chocolate; Fresa 112
Table 99: Simsek C'est Bon - Compound Wafer 113
Table 100: Gullon - Galletas - Choco Chips 114
Table 101: Bahlsen Hit - Cookies - Choco Flavour 115
Table 102: Bimbo - Pan Pita Blanco 116
Table 103: Los Mil y Un Pan - Pan Blanco sin Concha 117
Table 104: Costa - Donut - Orange Bitter 118
Table 105: Polly - CremArroz 119
Table 106: Treparriscos - Afrecho Grueso 120
Table 107: Saray Bonita Pool - Cookie Bar 121
Table 108: Saray Rogo - Roll Wafers with Hazelnut Cream 122
Table 109: Gullon Pick! - Mini Cracker 123
Table 110: Gullon Mini O2 - Galletas 124
Table 111: Virginias B-San - Cookies - Aros de Chocolate 125
Table 112: Saray Bistella - Marble Biscuit with Cocoa Cream 126
Table 113: Elvan Cafe Roll - Wafer Sticks - Hazelnut 127
Table 114: Saray Choco Power - Cookie 128
Table 115: M&M's - Bite Size Cookies 129
Table 116: Nestle Susy - Galleta - Avellana 130
Table 117: Vego - Galleta - Chocolate Chip 131
Table 118: Bauducco - Galleta - Leche 132
Table 119: Bimbo - Pan Molido 133
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