Bakery and Cereals Market in Vietnam to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread and rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes and pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Vietnamese Dong), 2004?09 27
Value analysis (Vietnamese Dong), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Kellogg Company 51
Nestlé SA 53
Chapter 5 Category Analysis: Bread and Rolls 56
Value analysis (Vietnamese Dong), 2004?09 56
Value analysis (Vietnamese Dong), 2009?14 57
Value analysis (US dollars), 2004?09 59
Value analysis (US dollars), 2009?14 60
Volume analysis, 2004?09 62
Volume analysis, 2009?14 63
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 6 Category Analysis: Breakfast Cereals 74
Value analysis (Vietnamese Dong), 2004?09 74
Value analysis (Vietnamese Dong), 2009?14 75
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 Category Analysis: Cakes and Pastries 87
Value analysis (Vietnamese Dong), 2004?09 87
Value analysis (Vietnamese Dong), 2009?14 88
Value analysis (US dollars), 2004?09 90
Value analysis (US dollars), 2009?14 90
Volume analysis, 2004?09 92
Volume analysis, 2009?14 93
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 103
Value analysis (Vietnamese Dong), 2004?09 103
Value analysis (Vietnamese Dong), 2009?14 105
Value analysis (US dollars), 2004?09 108
Value analysis (US dollars), 2009?14 109
Volume analysis, 2004?09 111
Volume analysis, 2009?14 113
Company and brand share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 127
Value analysis (Vietnamese Dong), 2004?09 127
Value analysis (Vietnamese Dong), 2009?14 128
Value analysis (US dollars), 2004?09 130
Value analysis (US dollars), 2009?14 131
Volume analysis, 2004?09 133
Volume analysis, 2009?14 134
Company and brand share analysis 136
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 10 Category Analysis: Morning Goods 145
Value analysis (Vietnamese Dong), 2004?09 145
Value analysis (Vietnamese Dong), 2009?14 146
Value analysis (US dollars), 2004?09 148
Value analysis (US dollars), 2009?14 148
Volume analysis, 2004?09 150
Volume analysis, 2009?14 151
Company and brand share analysis 153
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 11 Country Comparison 161
Value 161
Volume 165
Market share 169
Chapter 12 New Product Development 170
Product launches over time 170
Recent product launches 172
Chapter 13 Macroeconomic Profile 173
Macroeconomic Indicators 173
Chapter 14 Research Methodology 178
Methodology overview 178
Secondary research 179
Market modeling 180
Creating an initial data model 180
Revising the initial data model 180
Creating a final estimate 181
Creating demographic value splits 181
Primary research 181
Data finalization 182
Ongoing research 182
Chapter 15 Appendix 183
Future readings 183
How to contact experts in your industry 183
Disclaimer 183

LIST OF FIGURES
Figure 1: Vietnam, bakery and cereals, value by category (VNDm), 2004?14 29
Figure 2: Vietnam, bakery and cereals, category growth comparison, by value, 2004?14 32
Figure 3: Vietnam, bakery and cereals, volume by category (kg, million), 2004?14 35
Figure 4: Vietnam, bakery and cereals, category growth comparison, by volume, 2004?14 36
Figure 5: Vietnam, bakery and cereals, company share by value (%), 2008?09 40
Figure 6: Vietnam, bakery and cereals, distribution channels by value (%), 2008?09 44
Figure 7: Vietnam, bread and rolls, value by segment (VNDm), 2004?14 58
Figure 8: Vietnam, bread and rolls, category growth comparison, by value, 2004?14 61
Figure 9: Vietnam, bread and rolls, volume by segment (kg, million), 2004?14 64
Figure 10: Vietnam, bread and rolls, category growth comparison, by volume, 2004?14 65
Figure 11: Vietnam, bread and rolls, company share by value (%), 2008?09 67
Figure 12: Vietnam, bread and rolls, distribution channels by value (%), 2008?09 70
Figure 13: Vietnam, breakfast cereals, value by segment (VNDm), 2004?14 75
Figure 14: Vietnam, breakfast cereals, volume by segment (kg, million), 2004?14 78
Figure 15: Vietnam, breakfast cereals, company share by value (%), 2008?09 80
Figure 16: Vietnam, breakfast cereals, distribution channels by value (%), 2008?09 83
Figure 17: Vietnam, cakes and pastries, value by segment (VNDm), 2004?14 89
Figure 18: Vietnam, cakes and pastries, category growth comparison, by value, 2004?14 91
Figure 19: Vietnam, cakes and pastries, volume by segment (kg, million), 2004?14 94
Figure 20: Vietnam, cakes and pastries, category growth comparison, by volume, 2004?14 94
Figure 21: Vietnam, cakes and pastries, company share by value (%), 2008?09 96
Figure 22: Vietnam, cakes and pastries, distribution channels by value (%), 2008?09 99
Figure 23: Vietnam, cookies (sweet biscuits), value by segment (VNDm), 2004?14 107
Figure 24: Vietnam, cookies (sweet biscuits), category growth comparison, by value, 2004?14 110
Figure 25: Vietnam, cookies (sweet biscuits), volume by segment (kg, million), 2004?14 114
Figure 26: Vietnam, cookies (sweet biscuits), category growth comparison, by volume, 2004?14 115
Figure 27: Vietnam, cookies (sweet biscuits), company share by value (%), 2008?09 117
Figure 28: Vietnam, cookies (sweet biscuits), distribution channels by value (%), 2008?09 120
Figure 29: Vietnam, crackers (savory biscuits), value by segment (VNDm), 2004?14 129
Figure 30: Vietnam, crackers (savory biscuits), category growth comparison, by value, 2004?14 132
Figure 31: Vietnam, crackers (savory biscuits), volume by segment (kg, million), 2004?14 135
Figure 32: Vietnam, crackers (savory biscuits), category growth comparison, by volume, 2004?14 135
Figure 33: Vietnam, crackers (savory biscuits), company share by value (%), 2008?09 138
Figure 34: Vietnam, crackers (savory biscuits), distribution channels by value (%), 2008?09 141
Figure 35: Vietnam, morning goods, value by segment (VNDm), 2004?14 147
Figure 36: Vietnam, morning goods, category growth comparison, by value, 2004?14 149
Figure 37: Vietnam, morning goods, volume by segment (kg, million), 2004?14 152
Figure 38: Vietnam, morning goods, category growth comparison, by volume, 2004?14 152
Figure 39: Vietnam, morning goods, company share by value (%), 2008?09 154
Figure 40: Vietnam, morning goods, distribution channels by value (%), 2008?09 157
Figure 41: Global bakery and cereals market split (value terms, 2009), top five countries 162
Figure 42: Global bakery and cereals market value, 2004–09, top five countries 164
Figure 43: Global bakery and cereals market split (volume terms, 2009), top five countries 166
Figure 44: Global bakery and cereals market volume, 2004–09, top five countries 168
Figure 45: Annual data review process 179

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Vietnam, bakery and cereals, value by category (VNDm), 2004?09 27
Table 4: Vietnam, bakery and cereals, value forecast by category (VNDm), 2009?14 28
Table 5: Vietnam, bakery and cereals, value by category ($m), 2004?09 30
Table 6: Vietnam, bakery and cereals, value forecast by category ($m), 2009?14 31
Table 7: Vietnam, bakery and cereals, volume by category (kg, million), 2004?09 33
Table 8: Vietnam, bakery and cereals, volume forecast by category (kg, million), 2009?14 34
Table 9: Vietnam, bakery and cereals, brand share by value (%), 2008?09 37
Table 10: Vietnam, bakery and cereals, value by brand (VNDm), 2008?09 39
Table 11: Vietnam, bakery and cereals, company share by value (%), 2008?09 41
Table 12: Vietnam, bakery and cereals, value by company (VNDm), 2008?09 42
Table 13: Vietnam, bakery and cereals, distribution channels by value (%), 2008?09 43
Table 14: Vietnam, bakery and cereals, value by distribution channel (VNDm), 2008?09 43
Table 15: Vietnam, bakery and cereals, expenditure per capita (VND), 2004?09 45
Table 16: Vietnam, bakery and cereals, forecast expenditure per capita (VND), 2009?14 46
Table 17: Vietnam, bakery and cereals, expenditure per capita ($), 2004?09 47
Table 18: Vietnam, bakery and cereals, forecast expenditure per capita ($), 2009?14 48
Table 19: Vietnam, bakery and cereals, consumption per capita (kg), 2004?09 49
Table 20: Vietnam, bakery and cereals, forecast consumption per capita (kg), 2009?14 50
Table 21: Kellogg Company key facts 51
Table 22: Nestlé SA key facts 53
Table 23: Vietnam, bread and rolls, value by segment (VNDm), 2004?09 56
Table 24: Vietnam, bread and rolls, value forecast by segment (VNDm), 2009?14 57
Table 25: Vietnam, bread and rolls, value by segment ($m), 2004?09 59
Table 26: Vietnam, bread and rolls, value forecast by segment ($m), 2009?14 60
Table 27: Vietnam, bread and rolls, volume by segment (kg, million), 2004?09 62
Table 28: Vietnam, bread and rolls, volume forecast by segment (kg, million), 2009?14 63
Table 29: Vietnam, bread and rolls, brand share by value (%), 2008?09 66
Table 30: Vietnam, bread and rolls, value by brand (VNDm), 2008?09 66
Table 31: Vietnam, bread and rolls, company share by value (%), 2008?09 68
Table 32: Vietnam, bread and rolls, value by company (VNDm), 2008?09 68
Table 33: Vietnam, bread and rolls, distribution channels by value (%), 2008?09 69
Table 34: Vietnam, bread and rolls, value by distribution channel (VNDm), 2008?09 69
Table 35: Vietnam, bread and rolls, expenditure per capita (VND), 2004?09 71
Table 36: Vietnam, bread and rolls, forecast expenditure per capita (VND), 2009?14 71
Table 37: Vietnam, bread and rolls, expenditure per capita ($), 2004?09 72
Table 38: Vietnam, bread and rolls, forecast expenditure per capita ($), 2009?14 72
Table 39: Vietnam, bread and rolls, consumption per capita (kg), 2004?09 73
Table 40: Vietnam, bread and rolls, forecast consumption per capita (kg), 2009?14 73
Table 41: Vietnam, breakfast cereals, value by segment (VNDm), 2004?09 74
Table 42: Vietnam, breakfast cereals, value forecast by segment (VNDm), 2009?14 75
Table 43: Vietnam, breakfast cereals, value by segment ($m), 2004?09 76
Table 44: Vietnam, breakfast cereals, value forecast by segment ($m), 2009?14 76
Table 45: Vietnam, breakfast cereals, volume by segment (kg, million), 2004?09 77
Table 46: Vietnam, breakfast cereals, volume forecast by segment (kg, million), 2009?14 78
Table 47: Vietnam, breakfast cereals, brand share by value (%), 2008?09 79
Table 48: Vietnam, breakfast cereals, value by brand (VNDm), 2008?09 79
Table 49: Vietnam, breakfast cereals, company share by value (%), 2008?09 81
Table 50: Vietnam, breakfast cereals, value by company (VNDm), 2008?09 81
Table 51: Vietnam, breakfast cereals, distribution channels by value (%), 2008?09 82
Table 52: Vietnam, breakfast cereals, value by distribution channel (VNDm), 2008?09 82
Table 53: Vietnam, breakfast cereals, expenditure per capita (VND), 2004?09 84
Table 54: Vietnam, breakfast cereals, forecast expenditure per capita (VND), 2009?14 84
Table 55: Vietnam, breakfast cereals, expenditure per capita ($), 2004?09 85
Table 56: Vietnam, breakfast cereals, forecast expenditure per capita ($), 2009?14 85
Table 57: Vietnam, breakfast cereals, consumption per capita (kg), 2004?09 86
Table 58: Vietnam, breakfast cereals, forecast consumption per capita (kg), 2009?14 86
Table 59: Vietnam, cakes and pastries, value by segment (VNDm), 2004?09 87
Table 60: Vietnam, cakes and pastries, value forecast by segment (VNDm), 2009?14 88
Table 61: Vietnam, cakes and pastries, value by segment ($m), 2004?09 90
Table 62: Vietnam, cakes and pastries, value forecast by segment ($m), 2009?14 90
Table 63: Vietnam, cakes and pastries, volume by segment (kg, million), 2004?09 92
Table 64: Vietnam, cakes and pastries, volume forecast by segment (kg, million), 2009?14 93
Table 65: Vietnam, cakes and pastries, brand share by value (%), 2008?09 95
Table 66: Vietnam, cakes and pastries, value by brand (VNDm), 2008?09 95
Table 67: Vietnam, cakes and pastries, company share by value (%), 2008?09 97
Table 68: Vietnam, cakes and pastries, value by company (VNDm), 2008?09 97
Table 69: Vietnam, cakes and pastries, distribution channels by value (%), 2008?09 98
Table 70: Vietnam, cakes and pastries, value by distribution channel (VNDm), 2008?09 98
Table 71: Vietnam, cakes and pastries, expenditure per capita (VND), 2004?09 100
Table 72: Vietnam, cakes and pastries, forecast expenditure per capita (VND), 2009?14 100
Table 73: Vietnam, cakes and pastries, expenditure per capita ($), 2004?09 101
Table 74: Vietnam, cakes and pastries, forecast expenditure per capita ($), 2009?14 101
Table 75: Vietnam, cakes and pastries, consumption per capita (kg), 2004?09 102
Table 76: Vietnam, cakes and pastries, forecast consumption per capita (kg), 2009?14 102
Table 77: Vietnam, cookies (sweet biscuits), value by segment (VNDm), 2004?09 104
Table 78: Vietnam, cookies (sweet biscuits), value forecast by segment (VNDm), 2009?14 106
Table 79: Vietnam, cookies (sweet biscuits), value by segment ($m), 2004?09 108
Table 80: Vietnam, cookies (sweet biscuits), value forecast by segment ($m), 2009?14 109
Table 81: Vietnam, cookies (sweet biscuits), volume by segment (kg, million), 2004?09 112
Table 82: Vietnam, cookies (sweet biscuits), volume forecast by segment (kg, million), 2009?14 113
Table 83: Vietnam, cookies (sweet biscuits), brand share by value (%), 2008?09 116
Table 84: Vietnam, cookies (sweet biscuits), value by brand (VNDm), 2008?09 116
Table 85: Vietnam, cookies (sweet biscuits), company share by value (%), 2008?09 118
Table 86: Vietnam, cookies (sweet biscuits), value by company (VNDm), 2008?09 118
Table 87: Vietnam, cookies (sweet biscuits), distribution channels by value (%), 2008?09 119
Table 88: Vietnam, cookies (sweet biscuits), value by distribution channel (VNDm), 2008?09 119
Table 89: Vietnam, cookies (sweet biscuits), expenditure per capita (VND), 2004?09 121
Table 90: Vietnam, cookies (sweet biscuits), forecast expenditure per capita (VND), 2009?14 122
Table 91: Vietnam, cookies (sweet biscuits), expenditure per capita ($), 2004?09 123
Table 92: Vietnam, cookies (sweet biscuits), forecast expenditure per capita ($), 2009?14 124
Table 93: Vietnam, cookies (sweet biscuits), consumption per capita (kg), 2004?09 125
Table 94: Vietnam, cookies (sweet biscuits), forecast consumption per capita (kg), 2009?14 126
Table 95: Vietnam, crackers (savory biscuits), value by segment (VNDm), 2004?09 127
Table 96: Vietnam, crackers (savory biscuits), value forecast by segment (VNDm), 2009?14 128
Table 97: Vietnam, crackers (savory biscuits), value by segment ($m), 2004?09 130
Table 98: Vietnam, crackers (savory biscuits), value forecast by segment ($m), 2009?14 131
Table 99: Vietnam, crackers (savory biscuits), volume by segment (kg, million), 2004?09 133
Table 100: Vietnam, crackers (savory biscuits), volume forecast by segment (kg, million), 2009?14 134
Table 101: Vietnam, crackers (savory biscuits), brand share by value (%), 2008?09 136
Table 102: Vietnam, crackers (savory biscuits), value by brand (VNDm), 2008?09 137
Table 103: Vietnam, crackers (savory biscuits), company share by value (%), 2008?09 139
Table 104: Vietnam, crackers (savory biscuits), value by company (VNDm), 2008?09 139
Table 105: Vietnam, crackers (savory biscuits), distribution channels by value (%), 2008?09 140
Table 106: Vietnam, crackers (savory biscuits), value by distribution channel (VNDm), 2008?09 140
Table 107: Vietnam, crackers (savory biscuits), expenditure per capita (VND), 2004?09 142
Table 108: Vietnam, crackers (savory biscuits), forecast expenditure per capita (VND), 2009?14 142
Table 109: Vietnam, crackers (savory biscuits), expenditure per capita ($), 2004?09 143
Table 110: Vietnam, crackers (savory biscuits), forecast expenditure per capita ($), 2009?14 143
Table 111: Vietnam, crackers (savory biscuits), consumption per capita (kg), 2004?09 144
Table 112: Vietnam, crackers (savory biscuits), forecast consumption per capita (kg), 2009?14 144
Table 113: Vietnam, morning goods, value by segment (VNDm), 2004?09 145
Table 114: Vietnam, morning goods, value forecast by segment (VNDm), 2009?14 146
Table 115: Vietnam, morning goods, value by segment ($m), 2004?09 148
Table 116: Vietnam, morning goods, value forecast by segment ($m), 2009?14 148
Table 117: Vietnam, morning goods, volume by segment (kg, million), 2004?09 150
Table 118: Vietnam, morning goods, volume forecast by segment (kg, million), 2009?14 151
Table 119: Vietnam, morning goods, brand share by value (%), 2008?09 153
Table 120: Vietnam, morning goods, value by brand (VNDm), 2008?09 153
Table 121: Vietnam, morning goods, company share by value (%), 2008?09 155
Table 122: Vietnam, morning goods, value by company (VNDm), 2008?09 155
Table 123: Vietnam, morning goods, distribution channels by value (%), 2008?09 156
Table 124: Vietnam, morning goods, value by distribution channel (VNDm), 2008?09 156
Table 125: Vietnam, morning goods, expenditure per capita (VND), 2004?09 158
Table 126: Vietnam, morning goods, forecast expenditure per capita (VND), 2009?14 158
Table 127: Vietnam, morning goods, expenditure per capita ($), 2004?09 159
Table 128: Vietnam, morning goods, forecast expenditure per capita ($), 2009?14 159
Table 129: Vietnam, morning goods, consumption per capita (kg), 2004?09 160
Table 130: Vietnam, morning goods, forecast consumption per capita (kg), 2009?14 160
Table 131: Global bakery and cereals market value, 2009 161
Table 132: Global bakery and cereals market split (value terms ($m), 2009), top five countries 164
Table 133: Global bakery and cereals market volume, 2009 165
Table 134: Global bakery and cereals market split (volume terms, 2009), top five countries 168
Table 135: Leading players, top five countries 169
Table 136: Vietnam bakery and cereals new product launches reports, by company (top five companies), 2009 170
Table 137: Vietnam bakery and cereals new product launches SKUs, by company (top five companies), 2009 170
Table 138: Vietnam bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 171
Table 139: Vietnam bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009 171
Table 140: Vietnam bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009 172
Table 141: Vietnam bakery and cereals new product launches - recent five launches (2009) 172
Table 142: Vietnam population, by age group, 2004?09 (millions) 173
Table 143: Vietnam population forecast, by age group, 2009?14 (millions) 174
Table 144: Vietnam population, by gender, 2004?09 (millions) 174
Table 145: Vietnam population forecast, by gender, 2009?14 (millions) 175
Table 146: Vietnam nominal GDP, 2004?09 (VNDbn, nominal prices) 175
Table 147: Vietnam nominal GDP forecast, 2009?14 (VNDbn, nominal prices) 175
Table 148: Vietnam real GDP, 2004?09 (VNDbn, 2000 prices) 176
Table 149: Vietnam real GDP forecast, 2009?14 (VNDbn, 2000 prices) 176
Table 150: Vietnam real GDP, 2004?09 ($bn, 2000 prices) 176
Table 151: Vietnam real GDP forecast, 2009?14 ($bn, 2000 prices) 177
Table 152: Vietnam consumer price index, 2004?09 (2000=100) 177
Table 153: Vietnam consumer price index, 2009?14 (2000=100) 177


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