Bakery and cereals in Norway to 2012

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Bakery and cereals in Norway increased between 2002-2007, growing at an average annual rate of 1.9%.

The leading company in the market in 2007 was Orkla Foods. The second-largest player was Kellogg Company with Lantmännen Unibake in third place.
[Studien Infos ausblenden]

Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Norway bakery and cereals value, 2002–2007 (NOK m, nominal prices) 28
Table 4: Norway bakery and cereals value forecast, 2007–2012 (NOK m, nominal prices) 30
Table 5: Norway bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Norway bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Norway bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Norway bakery and cereals volume forecast, 2007–2012 (Kg m) 38
Table 9: Norway bakery and cereals brand share, by value, 2006–2007 (%) 40
Table 10: Norway bakery and cereals value, by brand 2006–2007 (NOK m nominal prices) 41
Table 11: Norway bakery and cereals company share by value, 2006–2007 (%) 43
Table 12: Norway bakery and cereals value, by company, 2006–2007 (NOK m nominal prices) 44
Table 13: Norway bakery and cereals distribution channels, by value, 2006–2007 (%) 45
Table 14: Norway bakery and cereals value, by distribution channel, 2006–2007 (NOK m nominal prices) 45
Table 15: Norway bakery and cereals expenditure per capita, 2002–2007 (NOK, nominal prices) 47
Table 16: Norway bakery and cereals forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 48
Table 17: Norway bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 49
Table 18: Norway bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 50
Table 19: Norway bakery and cereals consumption per capita, 2002–2007 (Kg) 51
Table 20: Norway bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 52
Table 21: Orkla Key Facts 53
Table 22: Kellogg Company Key Facts 55
Table 23: Norway bread & rolls value, 2002–2007 (NOK m, nominal prices) 58
Table 24: Norway bread & rolls value forecast, 2007–2012 (NOK m, nominal prices) 59
Table 25: Norway bread & rolls value, 2002–2007 (US$ m nominal prices) 61
Table 26: Norway bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 61
Table 27: Norway bread & rolls volume, 2002–2007 (Kg m) 63
Table 28: Norway bread & rolls volume forecast, 2007–2012 (Kg m) 64
Table 29: Norway bread & rolls brand share, by value, 2006–2007 (%) 66
Table 30: Norway bread & rolls value, by brand 2006–2007 (NOK m nominal prices) 66
Table 31: Norway bread & rolls company share by value, 2006–2007 (%) 68
Table 32: Norway bread & rolls value, by company, 2006–2007 (NOK m nominal prices) 68
Table 33: Norway bread & rolls distribution channels, by value, 2006–2007 (%) 69
Table 34: Norway bread & rolls value, by distribution channel, 2006–2007 (NOK m nominal prices) 69
Table 35: Norway bread & rolls expenditure per capita, 2002–2007 (NOK, nominal prices) 71
Table 36: Norway bread & rolls forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 71
Table 37: Norway bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 72
Table 38: Norway bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 72
Table 39: Norway bread & rolls consumption per capita, 2002–2007 (Kg) 73
Table 40: Norway bread & rolls forecast consumption per capita, 2007–2012 (Kg) 73
Table 41: Norway breakfast cereals value, 2002–2007 (NOK m, nominal prices) 74
Table 42: Norway breakfast cereals value forecast, 2007–2012 (NOK m, nominal prices) 75
Table 43: Norway breakfast cereals value, 2002–2007 (US$ m nominal prices) 77
Table 44: Norway breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 77
Table 45: Norway breakfast cereals volume, 2002–2007 (Kg m) 79
Table 46: Norway breakfast cereals volume forecast, 2007–2012 (Kg m) 80
Table 47: Norway breakfast cereals brand share, by value, 2006–2007 (%) 82
Table 48: Norway breakfast cereals value, by brand 2006–2007 (NOK m nominal prices) 82
Table 49: Norway breakfast cereals company share by value, 2006–2007 (%) 84
Table 50: Norway breakfast cereals value, by company, 2006–2007 (NOK m nominal prices) 84
Table 51: Norway breakfast cereals distribution channels, by value, 2006–2007 (%) 85
Table 52: Norway breakfast cereals value, by distribution channel, 2006–2007 (NOK m nominal prices) 85
Table 53: Norway breakfast cereals expenditure per capita, 2002–2007 (NOK, nominal prices) 87
Table 54: Norway breakfast cereals forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 87
Table 55: Norway breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 88
Table 56: Norway breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 88
Table 57: Norway breakfast cereals consumption per capita, 2002–2007 (Kg) 89
Table 58: Norway breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 89
Table 59: Norway cakes & pastries value, 2002–2007 (NOK m, nominal prices) 90
Table 60: Norway cakes & pastries value forecast, 2007–2012 (NOK m, nominal prices) 91
Table 61: Norway cakes & pastries value, 2002–2007 (US$ m nominal prices) 93
Table 62: Norway cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 93
Table 63: Norway cakes & pastries volume, 2002–2007 (Kg m) 95
Table 64: Norway cakes & pastries volume forecast, 2007–2012 (Kg m) 96
Table 65: Norway cakes & pastries brand share, by value, 2006–2007 (%) 98
Table 66: Norway cakes & pastries value, by brand 2006–2007 (NOK m nominal prices) 98
Table 67: Norway cakes & pastries company share by value, 2006–2007 (%) 100
Table 68: Norway cakes & pastries value, by company, 2006–2007 (NOK m nominal prices) 100
Table 69: Norway cakes & pastries distribution channels, by value, 2006–2007 (%) 101
Table 70: Norway cakes & pastries value, by distribution channel, 2006–2007 (NOK m nominal prices) 101
Table 71: Norway cakes & pastries expenditure per capita, 2002–2007 (NOK, nominal prices) 103
Table 72: Norway cakes & pastries forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 103
Table 73: Norway cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 104
Table 74: Norway cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 104
Table 75: Norway cakes & pastries consumption per capita, 2002–2007 (Kg) 105
Table 76: Norway cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 105
Table 77: Norway cookies (sweet biscuits) value, 2002–2007 (NOK m, nominal prices) 107
Table 78: Norway cookies (sweet biscuits) value forecast, 2007–2012 (NOK m, nominal prices) 109
Table 79: Norway cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 111
Table 80: Norway cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 112
Table 81: Norway cookies (sweet biscuits) volume, 2002–2007 (Kg m) 115
Table 82: Norway cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 117
Table 83: Norway cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 120
Table 84: Norway cookies (sweet biscuits) value, by brand 2006–2007 (NOK m nominal prices) 120
Table 85: Norway cookies (sweet biscuits) company share by value, 2006–2007 (%) 122
Table 86: Norway cookies (sweet biscuits) value, by company, 2006–2007 (NOK m nominal prices) 122
Table 87: Norway cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 123
Table 88: Norway cookies (sweet biscuits) value, by distribution channel, 2006–2007 (NOK m nominal prices) 123
Table 89: Norway cookies (sweet biscuits) expenditure per capita, 2002–2007 (NOK, nominal prices) 125
Table 90: Norway cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 126
Table 91: Norway cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 127
Table 92: Norway cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 128
Table 93: Norway cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 129
Table 94: Norway cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 130
Table 95: Norway crackers (savory biscuits) value, 2002–2007 (NOK m, nominal prices) 131
Table 96: Norway crackers (savory biscuits) value forecast, 2007–2012 (NOK m, nominal prices) 132
Table 97: Norway crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 134
Table 98: Norway crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 135
Table 99: Norway crackers (savory biscuits) volume, 2002–2007 (Kg m) 137
Table 100: Norway crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 138
Table 101: Norway crackers (savory biscuits) brand share, by value, 2006–2007 (%) 140
Table 102: Norway crackers (savory biscuits) value, by brand 2006–2007 (NOK m nominal prices) 140
Table 103: Norway crackers (savory biscuits) company share by value, 2006–2007 (%) 142
Table 104: Norway crackers (savory biscuits) value, by company, 2006–2007 (NOK m nominal prices) 142
Table 105: Norway crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 143
Table 106: Norway crackers (savory biscuits) value, by distribution channel, 2006–2007 (NOK m nominal prices) 143
Table 107: Norway crackers (savory biscuits) expenditure per capita, 2002–2007 (NOK, nominal prices) 145
Table 108: Norway crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 146
Table 109: Norway crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 146
Table 110: Norway crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 147
Table 111: Norway crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 147
Table 112: Norway crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 148
Table 113: Norway morning goods value, 2002–2007 (NOK m, nominal prices) 149
Table 114: Norway morning goods value forecast, 2007–2012 (NOK m, nominal prices) 150
Table 115: Norway morning goods value, 2002–2007 (US$ m nominal prices) 152
Table 116: Norway morning goods value forecast, 2007–2012 (US$ m nominal prices) 152
Table 117: Norway morning goods volume, 2002–2007 (Kg m) 154
Table 118: Norway morning goods volume forecast, 2007–2012 (Kg m) 155
Table 119: Norway morning goods brand share, by value, 2006–2007 (%) 157
Table 120: Norway morning goods value, by brand 2006–2007 (NOK m nominal prices) 157
Table 121: Norway morning goods company share by value, 2006–2007 (%) 158
Table 122: Norway morning goods value, by company, 2006–2007 (NOK m nominal prices) 158
Table 123: Norway morning goods distribution channels, by value, 2006–2007 (%) 159
Table 124: Norway morning goods value, by distribution channel, 2006–2007 (NOK m nominal prices) 159
Table 125: Norway morning goods expenditure per capita, 2002–2007 (NOK, nominal prices) 161
Table 126: Norway morning goods forecast expenditure per capita, 2007–2012 (NOK, nominal prices) 161
Table 127: Norway morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 162
Table 128: Norway morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 162
Table 129: Norway morning goods consumption per capita, 2002–2007 (Kg) 163
Table 130: Norway morning goods forecast consumption per capita, 2007–2012 (Kg) 163
Table 131: Global bakery and cereals market value, 2007 164
Table 132: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 167
Table 133: Global bakery and cereals market volume, 2007 169
Table 134: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 172
Table 135: Leading players - Top 5 countries 174
Table 136: Norway bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 175
Table 137: Norway bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 176
Table 138: Norway bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 176
Table 139: Norway bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 177
Table 140: Norway bakery and cereals new product launches (reports) - Recent 5 launches 177
Table 141: Norway Key Facts 179
Table 142: Norway population, by age group, 2002-2007 (millions) 183
Table 143: Norway population forecast, by age group, 2007-2012 (millions) 184
Table 144: Norway population, by gender, 2002-2007 (millions) 184
Table 145: Norway population forecast, by gender, 2007-2012 (millions) 185
Table 146: Norway real GDP, 2002-2007 (NOK bn, 2000 prices) 185
Table 147: Norway real GDP forecast, 2007-2012 (NOK bn, 2000 prices) 185
Table 148: Norway nominal GDP, 2002-2007 (NOK bn, nominal prices) 186
Table 149: Norway nominal GDP forecast, 2007-2012 (NOK bn, nominal prices) 186
Table 150: Norway real GDP, 2002-2007 (US$ bn, 2000 prices) 186
Table 151: Norway real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 187
Table 152: Norway consumer price index, 2002-2007 (2003=100) 187
Table 153: Norway consumer price index, 2007-2012 (2003=100) 187
Figure 1: Norway bakery and cereals value & value forecast, 2002?2012 (NOK m, nominal prices) 31
Figure 2: Norway bakery and cereals category growth comparison, by value, 2002?2012 34
Figure 3: Norway bakery and cereals volume & volume forecast, 2002?2012 (Kg m) 39
Figure 4: Norway bakery and cereals category growth comparison, by volume, 2002?2012 39
Figure 5: Norway bakery and cereals company share, by value, 2006?2007 (%) 42
Figure 6: Norway bakery and cereals distribution channels, by value, 2006?2007(%) 46
Figure 7: Norway bread & rolls value & value forecast, 2002?2012 (NOK m, nominal prices) 60
Figure 8: Norway bread & rolls category growth comparison, by value, 2002?2012 62
Figure 9: Norway bread & rolls volume & volume forecast, 2002?2012 (Kg m) 65
Figure 10: Norway bread & rolls category growth comparison, by volume, 2002?2012 65
Figure 11: Norway bread & rolls company share, by value, 2006?2007 (%) 67
Figure 12: Norway bread & rolls distribution channels, by value, 2006?2007(%) 70
Figure 13: Norway breakfast cereals value & value forecast, 2002?2012 (NOK m, nominal prices) 76
Figure 14: Norway breakfast cereals category growth comparison, by value, 2002?2012 78
Figure 15: Norway breakfast cereals volume & volume forecast, 2002?2012 (Kg m) 81
Figure 16: Norway breakfast cereals category growth comparison, by volume, 2002?2012 81
Figure 17: Norway breakfast cereals company share, by value, 2006?2007 (%) 83
Figure 18: Norway breakfast cereals distribution channels, by value, 2006?2007(%) 86
Figure 19: Norway cakes & pastries value & value forecast, 2002?2012 (NOK m, nominal prices) 92
Figure 20: Norway cakes & pastries category growth comparison, by value, 2002?2012 94
Figure 21: Norway cakes & pastries volume & volume forecast, 2002?2012 (Kg m) 97
Figure 22: Norway cakes & pastries category growth comparison, by volume, 2002?2012 97
Figure 23: Norway cakes & pastries company share, by value, 2006?2007 (%) 99
Figure 24: Norway cakes & pastries distribution channels, by value, 2006?2007(%) 102
Figure 25: Norway cookies (sweet biscuits) value & value forecast, 2002?2012 (NOK m, nominal prices) 110
Figure 26: Norway cookies (sweet biscuits) category growth comparison, by value, 2002?2012 113
Figure 27: Norway cookies (sweet biscuits) volume & volume forecast, 2002?2012 (Kg m) 118
Figure 28: Norway cookies (sweet biscuits) category growth comparison, by volume, 2002?2012 119
Figure 29: Norway cookies (sweet biscuits) company share, by value, 2006?2007 (%) 121
Figure 30: Norway cookies (sweet biscuits) distribution channels, by value, 2006?2007(%) 124
Figure 31: Norway crackers (savory biscuits) value & value forecast, 2002?2012 (NOK m, nominal prices) 133
Figure 32: Norway crackers (savory biscuits) category growth comparison, by value, 2002?2012 136
Figure 33: Norway crackers (savory biscuits) volume & volume forecast, 2002?2012 (Kg m) 139
Figure 34: Norway crackers (savory biscuits) category growth comparison, by volume, 2002?2012 139
Figure 35: Norway crackers (savory biscuits) company share, by value, 2006?2007 (%) 141
Figure 36: Norway crackers (savory biscuits) distribution channels, by value, 2006?2007(%) 144
Figure 37: Norway morning goods value & value forecast, 2002?2012 (NOK m, nominal prices) 151
Figure 38: Norway morning goods category growth comparison, by value, 2002?2012 153
Figure 39: Norway morning goods volume & volume forecast, 2002?2012 (Kg m) 156
Figure 40: Norway morning goods category growth comparison, by volume, 2002?2012 156
Figure 41: Norway morning goods distribution channels, by value, 2006?2007(%) 160
Figure 42: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 165
Figure 43: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 168
Figure 44: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 170
Figure 45: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 173
Figure 46: Map of Norway 180
Figure 47: Annual data review process 189
[Tabellenverzeichnis ausblenden]