Bakery and cereals in Pakistan to 2012

This databook is a detailed information resource covering all the key data points on Bakery and cereals in Pakistan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Bakery and cereals in Pakistan increased between 2002-2007, growing at an average annual rate of 10.8%.

The leading company in the market in 2007 was English Biscuit Manufacturers (Private) Limited. The second-largest player was Groupe Danone with K.S.Sulemanji Esmailji & Sons Pvt. Ltd. in third place.
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Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Pakistan bakery and cereals value, 2002–2007 (PKR m, nominal prices) 28
Table 4: Pakistan bakery and cereals value forecast, 2007–2012 (PKR m, nominal prices) 30
Table 5: Pakistan bakery and cereals value, 2002–2007 (US$ m nominal prices) 32
Table 6: Pakistan bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 33
Table 7: Pakistan bakery and cereals volume, 2002–2007 (Kg m) 36
Table 8: Pakistan bakery and cereals volume forecast, 2007–2012 (Kg m) 37
Table 9: Pakistan bakery and cereals brand share, by value, 2006–2007 (%) 40
Table 10: Pakistan bakery and cereals value, by brand 2006–2007 (PKR m nominal prices) 41
Table 11: Pakistan bakery and cereals company share by value, 2006–2007 (%) 43
Table 12: Pakistan bakery and cereals value, by company, 2006–2007 (PKR m nominal prices) 44
Table 13: Pakistan bakery and cereals distribution channels, by value, 2006–2007 (%) 45
Table 14: Pakistan bakery and cereals value, by distribution channel, 2006–2007 (PKR m nominal prices) 45
Table 15: Pakistan bakery and cereals expenditure per capita, 2002–2007 (PKR, nominal prices) 47
Table 16: Pakistan bakery and cereals forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 48
Table 17: Pakistan bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 49
Table 18: Pakistan bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 50
Table 19: Pakistan bakery and cereals consumption per capita, 2002–2007 (Kg) 51
Table 20: Pakistan bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 52
Table 21: Groupe Danone Key Facts 53
Table 22: Pakistan bread & rolls value, 2002–2007 (PKR m, nominal prices) 55
Table 23: Pakistan bread & rolls value forecast, 2007–2012 (PKR m, nominal prices) 56
Table 24: Pakistan bread & rolls value, 2002–2007 (US$ m nominal prices) 58
Table 25: Pakistan bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 58
Table 26: Pakistan bread & rolls volume, 2002–2007 (Kg m) 60
Table 27: Pakistan bread & rolls volume forecast, 2007–2012 (Kg m) 61
Table 28: Pakistan bread & rolls brand share, by value, 2006–2007 (%) 63
Table 29: Pakistan bread & rolls value, by brand 2006–2007 (PKR m nominal prices) 63
Table 30: Pakistan bread & rolls company share by value, 2006–2007 (%) 65
Table 31: Pakistan bread & rolls value, by company, 2006–2007 (PKR m nominal prices) 65
Table 32: Pakistan bread & rolls distribution channels, by value, 2006–2007 (%) 66
Table 33: Pakistan bread & rolls value, by distribution channel, 2006–2007 (PKR m nominal prices) 66
Table 34: Pakistan bread & rolls expenditure per capita, 2002–2007 (PKR, nominal prices) 68
Table 35: Pakistan bread & rolls forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 68
Table 36: Pakistan bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 69
Table 37: Pakistan bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 69
Table 38: Pakistan bread & rolls consumption per capita, 2002–2007 (Kg) 70
Table 39: Pakistan bread & rolls forecast consumption per capita, 2007–2012 (Kg) 70
Table 40: Pakistan breakfast cereals value, 2002–2007 (PKR m, nominal prices) 71
Table 41: Pakistan breakfast cereals value forecast, 2007–2012 (PKR m, nominal prices) 72
Table 42: Pakistan breakfast cereals value, 2002–2007 (US$ m nominal prices) 74
Table 43: Pakistan breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 75
Table 44: Pakistan breakfast cereals volume, 2002–2007 (Kg m) 76
Table 45: Pakistan breakfast cereals volume forecast, 2007–2012 (Kg m) 77
Table 46: Pakistan breakfast cereals brand share, by value, 2006–2007 (%) 79
Table 47: Pakistan breakfast cereals value, by brand 2006–2007 (PKR m nominal prices) 79
Table 48: Pakistan breakfast cereals company share by value, 2006–2007 (%) 81
Table 49: Pakistan breakfast cereals value, by company, 2006–2007 (PKR m nominal prices) 81
Table 50: Pakistan breakfast cereals distribution channels, by value, 2006–2007 (%) 82
Table 51: Pakistan breakfast cereals value, by distribution channel, 2006–2007 (PKR m nominal prices) 82
Table 52: Pakistan breakfast cereals expenditure per capita, 2002–2007 (PKR, nominal prices) 84
Table 53: Pakistan breakfast cereals forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 84
Table 54: Pakistan breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 85
Table 55: Pakistan breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 85
Table 56: Pakistan breakfast cereals consumption per capita, 2002–2007 (Kg) 86
Table 57: Pakistan breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 86
Table 58: Pakistan cakes & pastries value, 2002–2007 (PKR m, nominal prices) 87
Table 59: Pakistan cakes & pastries value forecast, 2007–2012 (PKR m, nominal prices) 88
Table 60: Pakistan cakes & pastries value, 2002–2007 (US$ m nominal prices) 90
Table 61: Pakistan cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 90
Table 62: Pakistan cakes & pastries volume, 2002–2007 (Kg m) 92
Table 63: Pakistan cakes & pastries volume forecast, 2007–2012 (Kg m) 93
Table 64: Pakistan cakes & pastries brand share, by value, 2006–2007 (%) 95
Table 65: Pakistan cakes & pastries value, by brand 2006–2007 (PKR m nominal prices) 95
Table 66: Pakistan cakes & pastries company share by value, 2006–2007 (%) 97
Table 67: Pakistan cakes & pastries value, by company, 2006–2007 (PKR m nominal prices) 97
Table 68: Pakistan cakes & pastries distribution channels, by value, 2006–2007 (%) 98
Table 69: Pakistan cakes & pastries value, by distribution channel, 2006–2007 (PKR m nominal prices) 98
Table 70: Pakistan cakes & pastries expenditure per capita, 2002–2007 (PKR, nominal prices) 100
Table 71: Pakistan cakes & pastries forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 100
Table 72: Pakistan cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 101
Table 73: Pakistan cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 101
Table 74: Pakistan cakes & pastries consumption per capita, 2002–2007 (Kg) 102
Table 75: Pakistan cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 102
Table 76: Pakistan cookies (sweet biscuits) value, 2002–2007 (PKR m, nominal prices) 104
Table 77: Pakistan cookies (sweet biscuits) value forecast, 2007–2012 (PKR m, nominal prices) 106
Table 78: Pakistan cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 108
Table 79: Pakistan cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 109
Table 80: Pakistan cookies (sweet biscuits) volume, 2002–2007 (Kg m) 111
Table 81: Pakistan cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 113
Table 82: Pakistan cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 115
Table 83: Pakistan cookies (sweet biscuits) value, by brand 2006–2007 (PKR m nominal prices) 115
Table 84: Pakistan cookies (sweet biscuits) company share by value, 2006–2007 (%) 117
Table 85: Pakistan cookies (sweet biscuits) value, by company, 2006–2007 (PKR m nominal prices) 117
Table 86: Pakistan cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 118
Table 87: Pakistan cookies (sweet biscuits) value, by distribution channel, 2006–2007 (PKR m nominal prices) 118
Table 88: Pakistan cookies (sweet biscuits) expenditure per capita, 2002–2007 (PKR, nominal prices) 120
Table 89: Pakistan cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 121
Table 90: Pakistan cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 122
Table 91: Pakistan cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 123
Table 92: Pakistan cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 124
Table 93: Pakistan cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 125
Table 94: Pakistan crackers (savory biscuits) value, 2002–2007 (PKR m, nominal prices) 126
Table 95: Pakistan crackers (savory biscuits) value forecast, 2007–2012 (PKR m, nominal prices) 127
Table 96: Pakistan crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 129
Table 97: Pakistan crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 130
Table 98: Pakistan crackers (savory biscuits) volume, 2002–2007 (Kg m) 132
Table 99: Pakistan crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 133
Table 100: Pakistan crackers (savory biscuits) brand share, by value, 2006–2007 (%) 135
Table 101: Pakistan crackers (savory biscuits) value, by brand 2006–2007 (PKR m nominal prices) 135
Table 102: Pakistan crackers (savory biscuits) company share by value, 2006–2007 (%) 137
Table 103: Pakistan crackers (savory biscuits) value, by company, 2006–2007 (PKR m nominal prices) 137
Table 104: Pakistan crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 138
Table 105: Pakistan crackers (savory biscuits) value, by distribution channel, 2006–2007 (PKR m nominal prices) 138
Table 106: Pakistan crackers (savory biscuits) expenditure per capita, 2002–2007 (PKR, nominal prices) 140
Table 107: Pakistan crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 140
Table 108: Pakistan crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 141
Table 109: Pakistan crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 141
Table 110: Pakistan crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 142
Table 111: Pakistan crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 142
Table 112: Pakistan morning goods value, 2002–2007 (PKR m, nominal prices) 143
Table 113: Pakistan morning goods value forecast, 2007–2012 (PKR m, nominal prices) 144
Table 114: Pakistan morning goods value, 2002–2007 (US$ m nominal prices) 146
Table 115: Pakistan morning goods value forecast, 2007–2012 (US$ m nominal prices) 146
Table 116: Pakistan morning goods volume, 2002–2007 (Kg m) 148
Table 117: Pakistan morning goods volume forecast, 2007–2012 (Kg m) 149
Table 118: Pakistan morning goods brand share, by value, 2006–2007 (%) 151
Table 119: Pakistan morning goods value, by brand 2006–2007 (PKR m nominal prices) 151
Table 120: Pakistan morning goods company share by value, 2006–2007 (%) 153
Table 121: Pakistan morning goods value, by company, 2006–2007 (PKR m nominal prices) 153
Table 122: Pakistan morning goods distribution channels, by value, 2006–2007 (%) 154
Table 123: Pakistan morning goods value, by distribution channel, 2006–2007 (PKR m nominal prices) 154
Table 124: Pakistan morning goods expenditure per capita, 2002–2007 (PKR, nominal prices) 156
Table 125: Pakistan morning goods forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 156
Table 126: Pakistan morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 157
Table 127: Pakistan morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 157
Table 128: Pakistan morning goods consumption per capita, 2002–2007 (Kg) 158
Table 129: Pakistan morning goods forecast consumption per capita, 2007–2012 (Kg) 158
Table 130: Global bakery and cereals market value, 2007 159
Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 162
Table 132: Global bakery and cereals market volume, 2007 164
Table 133: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 167
Table 134: Leading players - Top 5 countries 169
Table 135: Pakistan bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 170
Table 136: Pakistan bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 171
Table 137: Pakistan bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 171
Table 138: Pakistan bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 172
Table 139: Pakistan bakery and cereals new product launches (reports) - Recent 5 launches 172
Table 140: Pakistan Key Facts 174
Table 141: Pakistan population, by age group, 2002-2007 (millions) 177
Table 142: Pakistan population forecast, by age group, 2007-2012 (millions) 178
Table 143: Pakistan population, by gender, 2002-2007 (millions) 178
Table 144: Pakistan population forecast, by gender, 2007-2012 (millions) 179
Table 145: Pakistan real GDP, 2002-2007 (PKR bn, 2000 prices) 179
Table 146: Pakistan real GDP forecast, 2007-2012 (PKR bn, 2000 prices) 179
Table 147: Pakistan nominal GDP, 2002-2007 (PKR bn, nominal prices) 180
Table 148: Pakistan nominal GDP forecast, 2007-2012 (PKR bn, nominal prices) 180
Table 149: Pakistan real GDP, 2002-2007 (US$ bn, 2000 prices) 180
Table 150: Pakistan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 181
Table 151: Pakistan consumer price index, 2002-2007 (2003=100) 181
Table 152: Pakistan consumer price index, 2007-2012 (2003=100) 181
Figure 1: Pakistan bakery and cereals value & value forecast, 2002?2012 (PKR m, nominal prices) 31
Figure 2: Pakistan bakery and cereals category growth comparison, by value, 2002?2012 34
Figure 3: Pakistan bakery and cereals volume & volume forecast, 2002?2012 (Kg m) 38
Figure 4: Pakistan bakery and cereals category growth comparison, by volume, 2002?2012 39
Figure 5: Pakistan bakery and cereals company share, by value, 2006?2007 (%) 42
Figure 6: Pakistan bakery and cereals distribution channels, by value, 2006?2007(%) 46
Figure 7: Pakistan bread & rolls value & value forecast, 2002?2012 (PKR m, nominal prices) 57
Figure 8: Pakistan bread & rolls category growth comparison, by value, 2002?2012 59
Figure 9: Pakistan bread & rolls volume & volume forecast, 2002?2012 (Kg m) 62
Figure 10: Pakistan bread & rolls category growth comparison, by volume, 2002?2012 62
Figure 11: Pakistan bread & rolls company share, by value, 2006?2007 (%) 64
Figure 12: Pakistan bread & rolls distribution channels, by value, 2006?2007(%) 67
Figure 13: Pakistan breakfast cereals value & value forecast, 2002?2012 (PKR m, nominal prices) 73
Figure 14: Pakistan breakfast cereals category growth comparison, by value, 2002?2012 75
Figure 15: Pakistan breakfast cereals volume & volume forecast, 2002?2012 (Kg m) 78
Figure 16: Pakistan breakfast cereals category growth comparison, by volume, 2002?2012 78
Figure 17: Pakistan breakfast cereals company share, by value, 2006?2007 (%) 80
Figure 18: Pakistan breakfast cereals distribution channels, by value, 2006?2007(%) 83
Figure 19: Pakistan cakes & pastries value & value forecast, 2002?2012 (PKR m, nominal prices) 89
Figure 20: Pakistan cakes & pastries category growth comparison, by value, 2002?2012 91
Figure 21: Pakistan cakes & pastries volume & volume forecast, 2002?2012 (Kg m) 94
Figure 22: Pakistan cakes & pastries category growth comparison, by volume, 2002?2012 94
Figure 23: Pakistan cakes & pastries company share, by value, 2006?2007 (%) 96
Figure 24: Pakistan cakes & pastries distribution channels, by value, 2006?2007(%) 99
Figure 25: Pakistan cookies (sweet biscuits) value & value forecast, 2002?2012 (PKR m, nominal prices) 107
Figure 26: Pakistan cookies (sweet biscuits) volume & volume forecast, 2002?2012 (Kg m) 114
Figure 27: Pakistan cookies (sweet biscuits) company share, by value, 2006?2007 (%) 116
Figure 28: Pakistan cookies (sweet biscuits) distribution channels, by value, 2006?2007(%) 119
Figure 29: Pakistan crackers (savory biscuits) value & value forecast, 2002?2012 (PKR m, nominal prices) 128
Figure 30: Pakistan crackers (savory biscuits) category growth comparison, by value, 2002?2012 131
Figure 31: Pakistan crackers (savory biscuits) volume & volume forecast, 2002?2012 (Kg m) 134
Figure 32: Pakistan crackers (savory biscuits) category growth comparison, by volume, 2002?2012 134
Figure 33: Pakistan crackers (savory biscuits) company share, by value, 2006?2007 (%) 136
Figure 34: Pakistan crackers (savory biscuits) distribution channels, by value, 2006?2007(%) 139
Figure 35: Pakistan morning goods value & value forecast, 2002?2012 (PKR m, nominal prices) 145
Figure 36: Pakistan morning goods category growth comparison, by value, 2002?2012 147
Figure 37: Pakistan morning goods volume & volume forecast, 2002?2012 (Kg m) 150
Figure 38: Pakistan morning goods category growth comparison, by volume, 2002?2012 150
Figure 39: Pakistan morning goods company share, by value, 2006?2007 (%) 152
Figure 40: Pakistan morning goods distribution channels, by value, 2006?2007(%) 155
Figure 41: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 160
Figure 42: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 163
Figure 43: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 165
Figure 44: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 168
Figure 45: Map of Pakistan 174
Figure 46: Annual data review process 183
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