TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nut-based spreads 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nut-Based Spreads 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Nut-based spreads, Hong Kong, value by segment (HK$m), 2004?14 10
Figure 2: Nut-based spreads, Hong Kong, volume by segment (kg, million), 2004?14 13
Figure 3: Nut-based spreads, Hong Kong, company share by value (%), 2008?09 15
Figure 4: Nut-based spreads, Hong Kong, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Nut-based spreads category definitions 3
Table 2: Nut-based spreads distribution channels 4
Table 3: Nut-based spreads, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Nut-based spreads, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Nut-based spreads, Hong Kong, value by segment ($m), 2004?09 11
Table 6: Nut-based spreads, Hong Kong, value forecast by segment ($m), 2009?14 11
Table 7: Nut-based spreads, Hong Kong, volume by segment (kg, million), 2004?09 12
Table 8: Nut-based spreads, Hong Kong, volume forecast by segment (kg, million), 2009?14 13
Table 9: Nut-based spreads, Hong Kong, brand share by value (%), 2008?09 14
Table 10: Nut-based spreads, Hong Kong, value by brand (HK$m), 2008?09 14
Table 11: Nut-based spreads, Hong Kong, company share by value (%), 2008?09 16
Table 12: Nut-based spreads, Hong Kong, value by company (HK$m), 2008?09 16
Table 13: Nut-based spreads, Hong Kong, distribution channels by value (%), 2008?09 17
Table 14: Nut-based spreads, Hong Kong, value by distribution channel (HK$m), 2008?09 17
Table 15: Nut-based spreads, Hong Kong, expenditure per capita (HK$), 2004?09 19
Table 16: Nut-based spreads, Hong Kong, forecast expenditure per capita (HK$), 2009?14 19
Table 17: Nut-based spreads, Hong Kong, expenditure per capita ($), 2004?09 20
Table 18: Nut-based spreads, Hong Kong, forecast expenditure per capita ($), 2009?14 20
Table 19: Nut-based spreads, Hong Kong, consumption per capita (kg), 2004?09 21
Table 20: Nut-based spreads, Hong Kong, forecast consumption per capita (kg), 2009?14 21
Table 21: Hong Kong population, by age group, 2004?09 (millions) 22
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 23
Table 23: Hong Kong population, by gender, 2004?09 (millions) 23
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 24
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 24
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 24
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 25
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 25
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 26
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 26
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