TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: nut-based spreads 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Nut-Based Spreads 9
Value analysis (Hungarian Forint), 2004?09 9
Value analysis (Hungarian Forint), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Nut-based spreads, Hungary, value by segment (HUFm), 2004?14 10
Figure 2: Nut-based spreads, Hungary, volume by segment (kg, million), 2004?14 13
Figure 3: Nut-based spreads, Hungary, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Nut-based spreads category definitions 3
Table 2: Nut-based spreads distribution channels 4
Table 3: Nut-based spreads, Hungary, value by segment (HUFm), 2004?09 9
Table 4: Nut-based spreads, Hungary, value forecast by segment (HUFm), 2009?14 10
Table 5: Nut-based spreads, Hungary, value by segment ($m), 2004?09 11
Table 6: Nut-based spreads, Hungary, value forecast by segment ($m), 2009?14 11
Table 7: Nut-based spreads, Hungary, volume by segment (kg, million), 2004?09 12
Table 8: Nut-based spreads, Hungary, volume forecast by segment (kg, million), 2009?14 13
Table 9: Nut-based spreads, Hungary, brand share by value (%), 2008?09 14
Table 10: Nut-based spreads, Hungary, value by brand (HUFm), 2008?09 14
Table 11: Nut-based spreads, Hungary, company share by value (%), 2008?09 15
Table 12: Nut-based spreads, Hungary, value by company (HUFm), 2008?09 15
Table 13: Nut-based spreads, Hungary, distribution channels by value (%), 2008?09 16
Table 14: Nut-based spreads, Hungary, value by distribution channel (HUFm), 2008?09 16
Table 15: Nut-based spreads, Hungary, expenditure per capita (HUF), 2004?09 18
Table 16: Nut-based spreads, Hungary, forecast expenditure per capita (HUF), 2009?14 18
Table 17: Nut-based spreads, Hungary, expenditure per capita ($), 2004?09 19
Table 18: Nut-based spreads, Hungary, forecast expenditure per capita ($), 2009?14 19
Table 19: Nut-based spreads, Hungary, consumption per capita (kg), 2004?09 20
Table 20: Nut-based spreads, Hungary, forecast consumption per capita (kg), 2009?14 20
Table 21: Hungary population, by age group, 2004?09 (millions) 21
Table 22: Hungary population forecast, by age group, 2009?14 (millions) 22
Table 23: Hungary population, by gender, 2004?09 (millions) 22
Table 24: Hungary population forecast, by gender, 2009?14 (millions) 23
Table 25: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 23
Table 26: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 23
Table 27: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 24
Table 28: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 24
Table 29: Hungary real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Hungary consumer price index, 2004?09 (2000=100) 25
Table 32: Hungary consumer price index, 2009?14 (2000=100) 25
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