Bath and Shower Products in the BRIC (Brazil,Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the bath and shower products market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: liquid bath products, other bath products and shower products

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is expected to exhibit steady growth between 2009 and 2014.

Russia is home to the second largest bath and shower products market, led by shower products category.

China leads the bath and shower products market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bath and shower products market in high growth / emerging nations

*Identify key players within the bath and shower products in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the bath and shower products market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to exhibit steady growth between 2009 and 2014 2
Russia is home to the second largest bath and shower products market, led by shower products category 2
China leads the bath and shower products market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC bath and shower products market, value overview 17
BRIC bath and shower products market, volume overview 22
Chapter 4 Global Bath and Shower Products Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 6 Russia 47
Value analysis (Russian Ruble), 2004?09 47
Value analysis (Russian Ruble), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 India 64
Value analysis (Indian Rupee), 2004?09 64
Value analysis (Indian Rupee), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 China 79
Value analysis (Chinese Yuan Renminbi), 2004?09 79
Value analysis (Chinese Yuan Renminbi), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 9 New Product Development 95
Product launches 2009: Brazil 95
Recent product launches 97
Product launches 2009: Russia 98
Recent product launches 100
Product launches 2009: India 101
Recent product launches 103
Product launches 2009: China 104
Recent product launches 106
Chapter 10 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 11 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Bath and shower products market, BRIC, value ($m), 2004?14 17
Figure 2: Bath and shower products market, BRIC, value ($m) , 2004?09 19
Figure 3: Bath and shower products market, BRIC, value ($m) , 2009?14 20
Figure 4: Bath and shower products market, BRIC, value growth analysis, 2004?14 21
Figure 5: Bath and shower products market, BRIC, volume (units, million), 2004?14 22
Figure 6: Bath and shower products market, BRIC, volume (units, million), 2004?09 24
Figure 7: Bath and shower products market, BRIC, volume (units, million), 2009–14 25
Figure 8: Bath and shower products market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global bath and shower products market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global bath and shower products market split (units, million), top five vs BRIC countries, 2009–14 29
Figure 11: Bath and shower products, Brazil, value by segment (BRLm), 2004?14 33
Figure 12: Bath and shower products, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Bath and shower products, Brazil, volume by segment (units, million), 2004?14 38
Figure 14: Bath and shower products, Brazil, category growth comparison, by volume, 2004?14 38
Figure 15: Bath and shower products, Brazil, company share by value (%), 2008?09 40
Figure 16: Bath and shower products, Brazil, distribution channels by value (%), 2008?09 43
Figure 17: Bath and shower products, Russia, value by segment (RUBm), 2004?14 49
Figure 18: Bath and shower products, Russia, category growth comparison, by value, 2004?14 51
Figure 19: Bath and shower products, Russia, volume by segment (units, million), 2004?14 54
Figure 20: Bath and shower products, Russia, category growth comparison, by volume, 2004?14 54
Figure 21: Bath and shower products, Russia, company share by value (%), 2008?09 57
Figure 22: Bath and shower products, Russia, distribution channels by value (%), 2008?09 60
Figure 23: Bath and shower products, India, value by segment (INRm), 2004?14 66
Figure 24: Bath and shower products, India, category growth comparison, by value, 2004?14 68
Figure 25: Bath and shower products, India, volume by segment (units, million), 2004?14 71
Figure 26: Bath and shower products, India, category growth comparison, by volume, 2004?14 71
Figure 27: Bath and shower products, India, distribution channels by value (%), 2008?09 75
Figure 28: Bath and shower products, China, value by segment (CNYm), 2004?14 81
Figure 29: Bath and shower products, China, category growth comparison, by value, 2004?14 83
Figure 30: Bath and shower products, China, volume by segment (units, million), 2004?14 86
Figure 31: Bath and shower products, China, category growth comparison, by volume, 2004?14 86
Figure 32: Bath and shower products, China, company share by value (%), 2008?09 88
Figure 33: Bath and shower products, China, distribution channels by value (%), 2008?09 91
Figure 34: Annual data review process 108

LIST OF TABLES
Table 1: Bath and shower products category definitions 5
Table 2: Bath and shower products distribution channels 6
Table 3: Bath and shower products market, BRIC, value ($m), 2004?14 18
Table 4: Bath and shower products market, BRIC, value ($m), 2004?09 19
Table 5: Bath and shower products market, BRIC, value ($m), 2009?14 20
Table 6: Bath and shower products market, BRIC, volume (units, million), 2004?14 23
Table 7: Bath and shower products market, BRIC, volume (units, million), 2004?09 24
Table 8: Bath and shower products market, BRIC, volume (units, million), 2009–14 25
Table 9: Global bath and shower products market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global bath and shower products market split (units, million), top five vs BRIC countries, 2009–14 30
Table 11: Bath and shower products, Brazil, value by segment (BRLm), 2004?09 31
Table 12: Bath and shower products, Brazil, value forecast by segment (BRLm), 2009?14 32
Table 13: Bath and shower products, Brazil, value by segment ($m), 2004?09 34
Table 14: Bath and shower products, Brazil, value forecast by segment ($m), 2009?14 34
Table 15: Bath and shower products, Brazil, volume by segment (units, million), 2004?09 36
Table 16: Bath and shower products, Brazil, volume forecast by segment (units, million), 2009?14 37
Table 17: Bath and shower products, Brazil, brand share by value (%), 2008?09 39
Table 18: Bath and shower products, Brazil, value by brand (BRLm), 2008?09 39
Table 19: Bath and shower products, Brazil, company share by value (%), 2008?09 41
Table 20: Bath and shower products, Brazil, value by company (BRLm), 2008?09 41
Table 21: Bath and shower products, Brazil, distribution channels by value (%), 2008?09 42
Table 22: Bath and shower products, Brazil, value by distribution channel (BRLm), 2008?09 42
Table 23: Bath and shower products, Brazil, expenditure per capita (BRL), 2004?09 44
Table 24: Bath and shower products, Brazil, forecast expenditure per capita (BRL), 2009?14 44
Table 25: Bath and shower products, Brazil, expenditure per capita ($), 2004?09 45
Table 26: Bath and shower products, Brazil, forecast expenditure per capita ($), 2009?14 45
Table 27: Bath and shower products, Brazil, consumption per capita (units), 2004?09 46
Table 28: Bath and shower products, Brazil, forecast consumption per capita (units), 2009?14 46
Table 29: Bath and shower products, Russia, value by segment (RUBm), 2004?09 47
Table 30: Bath and shower products, Russia, value forecast by segment (RUBm), 2009?14 48
Table 31: Bath and shower products, Russia, value by segment ($m), 2004?09 50
Table 32: Bath and shower products, Russia, value forecast by segment ($m), 2009?14 50
Table 33: Bath and shower products, Russia, volume by segment (units, million), 2004?09 52
Table 34: Bath and shower products, Russia, volume forecast by segment (units, million), 2009?14 53
Table 35: Bath and shower products, Russia, brand share by value (%), 2008?09 55
Table 36: Bath and shower products, Russia, value by brand (RUBm), 2008?09 56
Table 37: Bath and shower products, Russia, company share by value (%), 2008?09 58
Table 38: Bath and shower products, Russia, value by company (RUBm), 2008?09 58
Table 39: Bath and shower products, Russia, distribution channels by value (%), 2008?09 59
Table 40: Bath and shower products, Russia, value by distribution channel (RUBm), 2008?09 59
Table 41: Bath and shower products, Russia, expenditure per capita (RUB), 2004?09 61
Table 42: Bath and shower products, Russia, forecast expenditure per capita (RUB), 2009?14 61
Table 43: Bath and shower products, Russia, expenditure per capita ($), 2004?09 62
Table 44: Bath and shower products, Russia, forecast expenditure per capita ($), 2009?14 62
Table 45: Bath and shower products, Russia, consumption per capita (units), 2004?09 63
Table 46: Bath and shower products, Russia, forecast consumption per capita (units), 2009?14 63
Table 47: Bath and shower products, India, value by segment (INRm), 2004?09 64
Table 48: Bath and shower products, India, value forecast by segment (INRm), 2009?14 65
Table 49: Bath and shower products, India, value by segment ($m), 2004?09 67
Table 50: Bath and shower products, India, value forecast by segment ($m), 2009?14 67
Table 51: Bath and shower products, India, volume by segment (units, million), 2004?09 69
Table 52: Bath and shower products, India, volume forecast by segment (units, million), 2009?14 70
Table 53: Bath and shower products, India, brand share by value (%), 2008?09 72
Table 54: Bath and shower products, India, value by brand (INRm), 2008?09 72
Table 55: Bath and shower products, India, company share by value (%), 2008?09 73
Table 56: Bath and shower products, India, value by company (INRm), 2008?09 73
Table 57: Bath and shower products, India, distribution channels by value (%), 2008?09 74
Table 58: Bath and shower products, India, value by distribution channel (INRm), 2008?09 74
Table 59: Bath and shower products, India, expenditure per capita (INR), 2004?09 76
Table 60: Bath and shower products, India, forecast expenditure per capita (INR), 2009?14 76
Table 61: Bath and shower products, India, expenditure per capita ($), 2004?09 77
Table 62: Bath and shower products, India, forecast expenditure per capita ($), 2009?14 77
Table 63: Bath and shower products, India, consumption per capita (units), 2004?09 78
Table 64: Bath and shower products, India, forecast consumption per capita (units), 2009?14 78
Table 65: Bath and shower products, China, value by segment (CNYm), 2004?09 79
Table 66: Bath and shower products, China, value forecast by segment (CNYm), 2009?14 80
Table 67: Bath and shower products, China, value by segment ($m), 2004?09 82
Table 68: Bath and shower products, China, value forecast by segment ($m), 2009?14 82
Table 69: Bath and shower products, China, volume by segment (units, million), 2004?09 84
Table 70: Bath and shower products, China, volume forecast by segment (units, million), 2009?14 85
Table 71: Bath and shower products, China, brand share by value (%), 2008?09 87
Table 72: Bath and shower products, China, value by brand (CNYm), 2008?09 87
Table 73: Bath and shower products, China, company share by value (%), 2008?09 89
Table 74: Bath and shower products, China, value by company (CNYm), 2008?09 89
Table 75: Bath and shower products, China, distribution channels by value (%), 2008?09 90
Table 76: Bath and shower products, China, value by distribution channel (CNYm), 2008?09 90
Table 77: Bath and shower products, China, expenditure per capita (CNY), 2004?09 92
Table 78: Bath and shower products, China, forecast expenditure per capita (CNY), 2009?14 92
Table 79: Bath and shower products, China, expenditure per capita ($), 2004?09 93
Table 80: Bath and shower products, China, forecast expenditure per capita ($), 2009?14 93
Table 81: Bath and shower products, China, consumption per capita (units), 2004?09 94
Table 82: Bath and shower products, China, forecast consumption per capita (units), 2009?14 94
Table 83: Brazil bath and shower products new product launches reports, by company (top five companies), 2009 95
Table 84: Brazil bath and shower products new product launches SKUs, by company (top five companies), 2009 95
Table 85: Brazil bath and shower products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 96
Table 86: Brazil bath and shower products new product launches (reports), by ingredients (top 10 ingredients), 2009 96
Table 87: Brazil bath and shower products new product launches (reports), by package tags or claims (top 10 claims), 2009 97
Table 88: Brazil bath and shower products new product launches - recent five launches (2009) 97
Table 89: Russia bath and shower products new product launches reports, by company (top five companies), 2009 98
Table 90: Russia bath and shower products new product launches SKUs, by company (top five companies), 2009 98
Table 91: Russia bath and shower products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 99
Table 92: Russia bath and shower products new product launches (reports), by ingredients (top 10 ingredients), 2009 99
Table 93: Russia bath and shower products new product launches (reports), by package tags or claims (top 10 claims), 2009 100
Table 94: Russia bath and shower products new product launches - recent five launches (2009) 100
Table 95: India bath and shower products new product launches reports, by company (top five companies), 2009 101
Table 96: India bath and shower products new product launches SKUs, by company (top five companies), 2009 101
Table 97: India bath and shower products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Table 98: India bath and shower products new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 99: India bath and shower products new product launches (reports), by package tags or claims, 2009 103
Table 100: India bath and shower products new product launches - recent five launches (2009) 103
Table 101: China bath and shower products new product launches reports, by company (top five companies), 2009 104
Table 102: China bath and shower products new product launches SKUs, by company (top five companies), 2009 104
Table 103: China bath and shower products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 105
Table 104: China bath and shower products new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 105: China bath and shower products new product launches (reports), by package tags or claims (top 10 claims), 2009 106
Table 106: China bath and shower products new product launches - recent five launches (2009) 106



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