Bath and Shower Products Market in Croatia to 2014 (Personal Hygiene)

Introduction

Bath and Shower Products Market in Croatia to 2014 (Personal Hygiene) is a comprehensive resource for bath and shower products market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Croatian bath and shower products market.

Features and Benefits:

• Identify key market segments by analyzing market size data (value & volume) for the bath and shower products market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the bath and shower products market in Croatia and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The bath and shower products market in Croatia increased at a compound annual growth rate of 3.5% between 2004 and 2009.
• The shower products segment led the bath and shower products market in Croatia in 2009, with a share of 64.1%.
• The leading player in bath and shower products market in Croatia is Unilever.

Key questions answered

• Which will be the fastest growing segment within the bath and shower products market in Croatia?
• How will the forecast growth differ from the historic growth exhibited by the bath and shower products market in Croatia?
• Which company accounted for the largest share of the Croatian bath and shower products market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bath and shower products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bath and Shower Products 9
Value analysis (Croatian Kuna), 2004?09 9
Value analysis (Croatian Kuna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Bath and shower products, Croatia, value by segment (HRKm), 2004?14 11
Figure 2: Bath and shower products, Croatia, category growth comparison, by value, 2004?14 13
Figure 3: Bath and shower products, Croatia, volume by segment (units, million), 2004?14 16
Figure 4: Bath and shower products, Croatia, category growth comparison, by volume, 2004?14 16
Figure 5: Bath and shower products, Croatia, company share by value (%), 2008?09 18
Figure 6: Bath and shower products, Croatia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Bath and shower products category definitions 3
Table 2: Bath and shower products distribution channels 4
Table 3: Bath and shower products, Croatia, value by segment (HRKm), 2004?09 9
Table 4: Bath and shower products, Croatia, value forecast by segment (HRKm), 2009?14 10
Table 5: Bath and shower products, Croatia, value by segment ($m), 2004?09 12
Table 6: Bath and shower products, Croatia, value forecast by segment ($m), 2009?14 12
Table 7: Bath and shower products, Croatia, volume by segment (units, million), 2004?09 14
Table 8: Bath and shower products, Croatia, volume forecast by segment (units, million), 2009?14 15
Table 9: Bath and shower products, Croatia, brand share by value (%), 2008?09 17
Table 10: Bath and shower products, Croatia, value by brand (HRKm), 2008?09 17
Table 11: Bath and shower products, Croatia, company share by value (%), 2008?09 19
Table 12: Bath and shower products, Croatia, value by company (HRKm), 2008?09 19
Table 13: Bath and shower products, Croatia, distribution channels by value (%), 2008?09 20
Table 14: Bath and shower products, Croatia, value by distribution channel (HRKm), 2008?09 20
Table 15: Bath and shower products, Croatia, expenditure per capita (HRK), 2004?09 22
Table 16: Bath and shower products, Croatia, forecast expenditure per capita (HRK), 2009?14 22
Table 17: Bath and shower products, Croatia, expenditure per capita ($), 2004?09 23
Table 18: Bath and shower products, Croatia, forecast expenditure per capita ($), 2009?14 23
Table 19: Bath and shower products, Croatia, consumption per capita (units), 2004?09 24
Table 20: Bath and shower products, Croatia, forecast consumption per capita (units), 2009?14 24
Table 21: Croatia population, by age group, 2004?09 (millions) 25
Table 22: Croatia population forecast, by age group, 2009?14 (millions) 26
Table 23: Croatia population, by gender, 2004?09 (millions) 26
Table 24: Croatia population forecast, by gender, 2009?14 (millions) 27
Table 25: Croatia nominal GDP, 2004?09 (HRKbn, nominal prices) 27
Table 26: Croatia nominal GDP forecast, 2009?14 (HRKbn, nominal prices) 27
Table 27: Croatia real GDP, 2004?09 (HRKbn, 2000 prices) 28
Table 28: Croatia real GDP forecast, 2009?14 (HRKbn, 2000 prices) 28
Table 29: Croatia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Croatia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Croatia consumer price index, 2004?09 (2000=100) 29
Table 32: Croatia consumer price index, 2009?14 (2000=100) 29


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