TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bath and shower products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bath and Shower Products 9
Value analysis (Czech Koruna), 2004?09 9
Value analysis (Czech Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Bath and shower products, Czech Republic, value by segment (CZKm), 2004?14 11
Figure 2: Bath and shower products, Czech Republic, category growth comparison, by value, 2004?14 13
Figure 3: Bath and shower products, Czech Republic, volume by segment (units, million), 2004?14 16
Figure 4: Bath and shower products, Czech Republic, category growth comparison, by volume, 2004?14 16
Figure 5: Bath and shower products, Czech Republic, company share by value (%), 2008?09 18
Figure 6: Bath and shower products, Czech Republic, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Bath and shower products category definitions 3
Table 2: Bath and shower products e distribution channels 4
Table 3: Bath and shower products, Czech Republic, value by segment (CZKm), 2004?09 9
Table 4: Bath and shower products, Czech Republic, value forecast by segment (CZKm), 2009?14 10
Table 5: Bath and shower products, Czech Republic, value by segment ($m), 2004?09 12
Table 6: Bath and shower products, Czech Republic, value forecast by segment ($m), 2009?14 12
Table 7: Bath and shower products, Czech Republic, volume by segment (units, million), 2004?09 14
Table 8: Bath and shower products, Czech Republic, volume forecast by segment (units, million), 2009?14 15
Table 9: Bath and shower products, Czech Republic, brand share by value (%), 2008?09 17
Table 10: Bath and shower products, Czech Republic, value by brand (CZKm), 2008?09 17
Table 11: Bath and shower products, Czech Republic, company share by value (%), 2008?09 19
Table 12: Bath and shower products, Czech Republic, value by company (CZKm), 2008?09 19
Table 13: Bath and shower products, Czech Republic, distribution channels by value (%), 2008?09 20
Table 14: Bath and shower products, Czech Republic, value by distribution channel (CZKm), 2008?09 20
Table 15: Bath and shower products, Czech Republic, expenditure per capita (CZK), 2004?09 22
Table 16: Bath and shower products, Czech Republic, forecast expenditure per capita (CZK), 2009?14 22
Table 17: Bath and shower products, Czech Republic, expenditure per capita ($), 2004?09 23
Table 18: Bath and shower products, Czech Republic, forecast expenditure per capita ($), 2009?14 23
Table 19: Bath and shower products, Czech Republic, consumption per capita (units), 2004?09 24
Table 20: Bath and shower products, Czech Republic, forecast consumption per capita (units), 2009?14 24
Table 21: Czech Republic population, by age group, 2004?09 (millions) 25
Table 22: Czech Republic population forecast, by age group, 2009?14 (millions) 26
Table 23: Czech Republic population, by gender, 2004?09 (millions) 26
Table 24: Czech Republic population forecast, by gender, 2009?14 (millions) 27
Table 25: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 27
Table 26: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 27
Table 27: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 28
Table 28: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 28
Table 29: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Czech Republic consumer price index, 2004?09 (2000=100) 29
Table 32: Czech Republic consumer price index, 2009?14 (2000=100) 29
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