TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bath and shower products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bath and Shower Products 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Bath and shower products, Germany, value by segment (€m), 2004?14 11
Figure 2: Bath and shower products, Germany, category growth comparison, by value, 2004?14 13
Figure 3: Bath and shower products, Germany, volume by segment (units, million), 2004?14 16
Figure 4: Bath and shower products, Germany, category growth comparison, by volume, 2004?14 16
Figure 5: Bath and shower products, Germany, company share by value (%), 2008?09 19
Figure 6: Bath and shower products, Germany, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Bath and shower products category definitions 3
Table 2: Bath and shower products distribution channels 4
Table 3: Bath and shower products, Germany, value by segment (€m), 2004?09 9
Table 4: Bath and shower products, Germany, value forecast by segment (€m), 2009?14 10
Table 5: Bath and shower products, Germany, value by segment ($m), 2004?09 12
Table 6: Bath and shower products, Germany, value forecast by segment ($m), 2009?14 12
Table 7: Bath and shower products, Germany, volume by segment (units, million), 2004?09 14
Table 8: Bath and shower products, Germany, volume forecast by segment (units, million), 2009?14 15
Table 9: Bath and shower products, Germany, brand share by value (%), 2008?09 17
Table 10: Bath and shower products, Germany, value by brand (€m), 2008?09 18
Table 11: Bath and shower products, Germany, company share by value (%), 2008?09 20
Table 12: Bath and shower products, Germany, value by company (€m), 2008?09 21
Table 13: Bath and shower products, Germany, distribution channels by value (%), 2008?09 22
Table 14: Bath and shower products, Germany, value by distribution channel (€m), 2008?09 22
Table 15: Bath and shower products, Germany, expenditure per capita (€), 2004?09 24
Table 16: Bath and shower products, Germany, forecast expenditure per capita (€), 2009?14 24
Table 17: Bath and shower products, Germany, expenditure per capita ($), 2004?09 25
Table 18: Bath and shower products, Germany, forecast expenditure per capita ($), 2009?14 25
Table 19: Bath and shower products, Germany, consumption per capita (units), 2004?09 26
Table 20: Bath and shower products, Germany, forecast consumption per capita (units), 2009?14 26
Table 21: Germany population, by age group, 2004?09 (millions) 27
Table 22: Germany population forecast, by age group, 2009?14 (millions) 28
Table 23: Germany population, by gender, 2004?09 (millions) 28
Table 24: Germany population forecast, by gender, 2009?14 (millions) 29
Table 25: Germany nominal GDP, 2004?09 (€bn, nominal prices) 29
Table 26: Germany nominal GDP forecast, 2009?14 (€bn, nominal prices) 29
Table 27: Germany real GDP, 2004?09 (€bn, 2000 prices) 30
Table 28: Germany real GDP forecast, 2009?14 (€bn, 2000 prices) 30
Table 29: Germany real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Germany real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Germany consumer price index, 2004?09 (2000=100) 31
Table 32: Germany consumer price index, 2009?14 (2000=100) 31
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