TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: bath and shower products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Bath and Shower Products 9
Value analysis (Indian Rupee), 2004?09 9
Value analysis (Indian Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Bath and shower products, India, value by segment (INRm), 2004?14 11
Figure 2: Bath and shower products, India, category growth comparison, by value, 2004?14 13
Figure 3: Bath and shower products, India, volume by segment (units, million), 2004?14 16
Figure 4: Bath and shower products, India, category growth comparison, by volume, 2004?14 16
Figure 5: Bath and shower products, India, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Bath and shower products category definitions 3
Table 2: Bath and shower products distribution channels 4
Table 3: Bath and shower products, India, value by segment (INRm), 2004?09 9
Table 4: Bath and shower products, India, value forecast by segment (INRm), 2009?14 10
Table 5: Bath and shower products, India, value by segment ($m), 2004?09 12
Table 6: Bath and shower products, India, value forecast by segment ($m), 2009?14 12
Table 7: Bath and shower products, India, volume by segment (units, million), 2004?09 14
Table 8: Bath and shower products, India, volume forecast by segment (units, million), 2009?14 15
Table 9: Bath and shower products, India, brand share by value (%), 2008?09 17
Table 10: Bath and shower products, India, value by brand (INRm), 2008?09 17
Table 11: Bath and shower products, India, company share by value (%), 2008?09 18
Table 12: Bath and shower products, India, value by company (INRm), 2008?09 18
Table 13: Bath and shower products, India, distribution channels by value (%), 2008?09 19
Table 14: Bath and shower products, India, value by distribution channel (INRm), 2008?09 19
Table 15: Bath and shower products, India, expenditure per capita (INR), 2004?09 21
Table 16: Bath and shower products, India, forecast expenditure per capita (INR), 2009?14 21
Table 17: Bath and shower products, India, expenditure per capita ($), 2004?09 22
Table 18: Bath and shower products, India, forecast expenditure per capita ($), 2009?14 22
Table 19: Bath and shower products, India, consumption per capita (units), 2004?09 23
Table 20: Bath and shower products, India, forecast consumption per capita (units), 2009?14 23
Table 21: India population, by age group, 2004?09 (millions) 24
Table 22: India population forecast, by age group, 2009?14 (millions) 25
Table 23: India population, by gender, 2004?09 (millions) 25
Table 24: India population forecast, by gender, 2009?14 (millions) 26
Table 25: India nominal GDP, 2004?09 (INRbn, nominal prices) 26
Table 26: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 26
Table 27: India real GDP, 2004?09 (INRbn, 2000 prices) 27
Table 28: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 27
Table 29: India real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: India real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: India consumer price index, 2004?09 (2000=100) 28
Table 32: India consumer price index, 2009?14 (2000=100) 28
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