TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Sara Lee Corporation 22
PZ Cussons 27
Unilever 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related Datamonitor research 42
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44
LIST OF TABLES
Table 1: United Kingdom bath & shower products market value: $ million, 2006–10(e) 10
Table 2: United Kingdom bath & shower products market volume: million units, 2006–10(e) 11
Table 3: United Kingdom bath & shower products market segmentation I:% share, by value, 2010(e) 12
Table 4: United Kingdom bath & shower products market segmentation II: % share, by value, 2010(e) 13
Table 5: United Kingdom bath & shower products market share: % share, by value, 2010(e) 14
Table 6: Sara Lee Corporation: key facts 22
Table 7: Sara Lee Corporation: key financials ($) 25
Table 8: Sara Lee Corporation: key financial ratios 25
Table 9: PZ Cussons: key facts 27
Table 10: PZ Cussons: key financials ($) 28
Table 11: PZ Cussons: key financials (£) 28
Table 12: PZ Cussons: key financial ratios 29
Table 13: Unilever: key facts 31
Table 14: Unilever: key financials ($) 33
Table 15: Unilever: key financials (€) 33
Table 16: Unilever: key financial ratios 34
Table 17: United Kingdom bath & shower products market distribution: % share, by value, 2010(e) 36
Table 18: United Kingdom bath & shower products market value forecast: $ million, 2010–15 37
Table 19: United Kingdom bath & shower products market volume forecast: million units, 2010–15 38
Table 20: United Kingdom size of population (million), 2006–10 39
Table 21: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10 39
Table 22: United Kingdom gdp (current prices, $ billion), 2006–10 39
Table 23: United Kingdom inflation, 2006–10 40
Table 24: United Kingdom consumer price index (absolute), 2006–10 40
Table 25: United Kingdom exchange rate, 2006–10 40
LIST OF FIGURES
Figure 1: United Kingdom bath & shower products market value: $ million, 2006–10(e) 10
Figure 2: United Kingdom bath & shower products market volume: million units, 2006–10(e) 11
Figure 3: United Kingdom bath & shower products market segmentation I:% share, by value, 2010(e) 12
Figure 4: United Kingdom bath & shower products market segmentation II: % share, by value, 2010(e) 13
Figure 5: United Kingdom bath & shower products market share: % share, by value, 2010(e) 14
Figure 6: Forces driving competition in the bath & shower products market in the United Kingdom, 2010 15
Figure 7: Drivers of buyer power in the bath & shower products market in the United Kingdom, 2010 16
Figure 8: Drivers of supplier power in the bath & shower products market in the United Kingdom, 2010 17
Figure 9: Factors influencing the likelihood of new entrants in the bath & shower products market in the United Kingdom, 2010 18
Figure 10: Factors influencing the threat of substitutes in the bath & shower products market in the United Kingdom, 2010 20
Figure 11: Drivers of degree of rivalry in the bath & shower products market in the United Kingdom, 2010 21
Figure 12: Sara Lee Corporation: revenues & profitability 26
Figure 13: Sara Lee Corporation: assets & liabilities 26
Figure 14: PZ Cussons: revenues & profitability 29
Figure 15: PZ Cussons: assets & liabilities 30
Figure 16: Unilever: revenues & profitability 34
Figure 17: Unilever: assets & liabilities 35
Figure 18: United Kingdom bath & shower products market distribution: % share, by value, 2010(e) 36
Figure 19: United Kingdom bath & shower products market value forecast: $ million, 2010–15 37
Figure 20: United Kingdom bath & shower products market volume forecast: million units, 2010–15 38
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