Beer in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the beer market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on five categories: standard lager, premium lager, specialty beer, low/no alcohol and ales, stouts & bitters

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest beer market, led by standard lager segment, while its premium lager category displays rapid growth.

India is set to be the most lucrative investment destination for the beer market in future.

China leads the beer market in terms of volume among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer market in high growth / emerging nations

*Identify key players within the beer market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the beer market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest beer market, led by standard lager segment, while its premium lager category displays rapid growth 2
India is set to be the most lucrative investment destination for the beer market in future 2
China leads the beer market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC beer market, volume overview 17
BRIC beer market, value overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 31
Volume analysis, 2004?09 33
Volume analysis, 2009?14 34
Company and brand share analysis 37
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 5 Russia 47
Value analysis (Russian Ruble), 2004?09 47
Value analysis (Russian Ruble), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 6 India 68
Value analysis (Indian Rupee), 2004?09 68
Value analysis (Indian Rupee), 2009?14 69
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company and brand share analysis 78
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 7 China 88
Value analysis (Chinese Yuan Renminbi), 2004?09 88
Value analysis (Chinese Yuan Renminbi), 2009?14 89
Value analysis (US dollars), 2004?09 91
Value analysis (US dollars), 2009?14 92
Volume analysis, 2004?09 94
Volume analysis, 2009?14 95
Company and brand share analysis 98
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 New Product Development 109
Product launches 2009: Brazil 109
Recent product launches 111
Product launches 2009: Russia 112
Recent product launches 114
Product launches 2009: India 115
Recent product launches 117
Product launches 2009: China 118
Recent product launches 120
Chapter 9 Research Methodology 121
Methodology overview 121
Secondary research 122
Market modeling 123
Creating an initial data model 123
Revising the initial data model 123
Creating a final estimate 124
Creating demographic value splits 124
Primary research 124
Data finalization 125
Ongoing research 125
Chapter 10 Appendix 126
Future readings 126
How to contact experts in your industry 126
Disclaimer 126

LIST OF FIGURES
Figure 1: Beer market, BRIC, volume (liters, million), 2004?14 17
Figure 2: Beer market, BRIC, volume (liters, million), 2004?09 19
Figure 3: Beer market, BRIC, volume (liters, million), 2009–14 20
Figure 4: Beer market, BRIC, volume growth analysis, 2004?14 21
Figure 5: Beer market, BRIC, value ($m), 2004?14 22
Figure 6: Beer market, BRIC, value ($m) , 2004?09 24
Figure 7: Beer market, BRIC, value ($m) , 2009?14 25
Figure 8: Beer market, BRIC, value growth analysis, 2004?14 26
Figure 9: Beer, Brazil, value by segment (BRLm), 2004?14 29
Figure 10: Beer, Brazil, category growth comparison, by value, 2004?14 32
Figure 11: Beer, Brazil, volume by segment (liters, million), 2004?14 35
Figure 12: Beer, Brazil, category growth comparison, by volume, 2004?14 36
Figure 13: Beer, Brazil, company share by volume (%), 2008?09 39
Figure 14: Beer, Brazil, distribution channels by volume (%), 2008?09 42
Figure 15: Beer, Russia, value by segment (RUBm), 2004?14 49
Figure 16: Beer, Russia, category growth comparison, by value, 2004?14 52
Figure 17: Beer, Russia, volume by segment (liters, million), 2004?14 55
Figure 18: Beer, Russia, category growth comparison, by volume, 2004?14 55
Figure 19: Beer, Russia, company share by volume (%), 2008?09 60
Figure 20: Beer, Russia, distribution channels by volume (%), 2008?09 64
Figure 21: Beer, India, value by segment (INRm), 2004?14 70
Figure 22: Beer, India, category growth comparison, by value, 2004?14 73
Figure 23: Beer, India, volume by segment (liters, million), 2004?14 76
Figure 24: Beer, India, category growth comparison, by volume, 2004?14 77
Figure 25: Beer, India, company share by volume (%), 2008?09 80
Figure 26: Beer, India, distribution channels by volume (%), 2008?09 83
Figure 27: Beer, China, value by segment (CNYm), 2004?14 90
Figure 28: Beer, China, category growth comparison, by value, 2004?14 93
Figure 29: Beer, China, volume by segment (liters, million), 2004?14 96
Figure 30: Beer, China, category growth comparison, by volume, 2004?14 97
Figure 31: Beer, China, company share by volume (%), 2008?09 100
Figure 32: Beer, China, distribution channels by volume (%), 2008?09 104
Figure 33: Annual data review process 122

LIST OF TABLES
Table 1: Beer category definitions 5
Table 2: Beer distribution channels 6
Table 3: Beer market, BRIC, volume (liters, million), 2004?14 18
Table 4: Beer market, BRIC, volume (liters, million), 2004?09 19
Table 5: Beer market, BRIC, volume (liters, million), 2009–14 20
Table 6: Beer market, BRIC, value ($m), 2004?14 23
Table 7: Beer market, BRIC, value ($m), 2004?09 24
Table 8: Beer market, BRIC, value ($m), 2009?14 25
Table 9: Beer, Brazil, value by segment (BRLm), 2004?09 27
Table 10: Beer, Brazil, value forecast by segment (BRLm), 2009?14 28
Table 11: Beer, Brazil, value by segment ($m), 2004?09 30
Table 12: Beer, Brazil, value forecast by segment ($m), 2009?14 31
Table 13: Beer, Brazil, volume by segment (liters, million), 2004?09 33
Table 14: Beer, Brazil, volume forecast by segment (liters, million), 2009?14 34
Table 15: Beer, Brazil, brand share by volume (%), 2008?09 37
Table 16: Beer, Brazil, volume by brand (liters, million), 2008?09 38
Table 17: Beer, Brazil, company share by volume (%), 2008?09 40
Table 18: Beer, Brazil, volume by company (liters, million), 2008?09 40
Table 19: Beer, Brazil, distribution channels by volume (%), 2008?09 41
Table 20: Beer, Brazil, volume by distribution channel (liters, million), 2008?09 41
Table 21: Beer, Brazil, expenditure per capita (BRL), 2004?09 43
Table 22: Beer, Brazil, forecast expenditure per capita (BRL), 2009?14 44
Table 23: Beer, Brazil, expenditure per capita ($), 2004?09 44
Table 24: Beer, Brazil, forecast expenditure per capita ($), 2009?14 45
Table 25: Beer, Brazil, consumption per capita (liters), 2004?09 45
Table 26: Beer, Brazil, forecast consumption per capita (liters), 2009?14 46
Table 27: Beer, Russia, value by segment (RUBm), 2004?09 47
Table 28: Beer, Russia, value forecast by segment (RUBm), 2009?14 48
Table 29: Beer, Russia, value by segment ($m), 2004?09 50
Table 30: Beer, Russia, value forecast by segment ($m), 2009?14 51
Table 31: Beer, Russia, volume by segment (liters, million), 2004?09 53
Table 32: Beer, Russia, volume forecast by segment (liters, million), 2009?14 54
Table 33: Beer, Russia, brand share by volume (%), 2008?09 56
Table 34: Beer, Russia, volume by brand (liters, million), 2008?09 58
Table 35: Beer, Russia, company share by volume (%), 2008?09 61
Table 36: Beer, Russia, volume by company (liters, million), 2008?09 62
Table 37: Beer, Russia, distribution channels by volume (%), 2008?09 63
Table 38: Beer, Russia, volume by distribution channel (liters, million), 2008?09 63
Table 39: Beer, Russia, expenditure per capita (RUB), 2004?09 65
Table 40: Beer, Russia, forecast expenditure per capita (RUB), 2009?14 65
Table 41: Beer, Russia, expenditure per capita ($), 2004?09 66
Table 42: Beer, Russia, forecast expenditure per capita ($), 2009?14 66
Table 43: Beer, Russia, consumption per capita (liters), 2004?09 67
Table 44: Beer, Russia, forecast consumption per capita (liters), 2009?14 67
Table 45: Beer, India, value by segment (INRm), 2004?09 68
Table 46: Beer, India, value forecast by segment (INRm), 2009?14 69
Table 47: Beer, India, value by segment ($m), 2004?09 71
Table 48: Beer, India, value forecast by segment ($m), 2009?14 72
Table 49: Beer, India, volume by segment (liters, million), 2004?09 74
Table 50: Beer, India, volume forecast by segment (liters, million), 2009?14 75
Table 51: Beer, India, brand share by volume (%), 2008?09 78
Table 52: Beer, India, volume by brand (liters, million), 2008?09 79
Table 53: Beer, India, company share by volume (%), 2008?09 81
Table 54: Beer, India, volume by company (liters, million), 2008?09 81
Table 55: Beer, India, distribution channels by volume (%), 2008?09 82
Table 56: Beer, India, volume by distribution channel (liters, million), 2008?09 82
Table 57: Beer, India, expenditure per capita (INR), 2004?09 84
Table 58: Beer, India, forecast expenditure per capita (INR), 2009?14 85
Table 59: Beer, India, expenditure per capita ($), 2004?09 85
Table 60: Beer, India, forecast expenditure per capita ($), 2009?14 86
Table 61: Beer, India, consumption per capita (liters), 2004?09 86
Table 62: Beer, India, forecast consumption per capita (liters), 2009?14 87
Table 63: Beer, China, value by segment (CNYm), 2004?09 88
Table 64: Beer, China, value forecast by segment (CNYm), 2009?14 89
Table 65: Beer, China, value by segment ($m), 2004?09 91
Table 66: Beer, China, value forecast by segment ($m), 2009?14 92
Table 67: Beer, China, volume by segment (liters, million), 2004?09 94
Table 68: Beer, China, volume forecast by segment (liters, million), 2009?14 95
Table 69: Beer, China, brand share by volume (%), 2008?09 98
Table 70: Beer, China, volume by brand (liters, million), 2008?09 99
Table 71: Beer, China, company share by volume (%), 2008?09 101
Table 72: Beer, China, volume by company (liters, million), 2008?09 102
Table 73: Beer, China, distribution channels by volume (%), 2008?09 103
Table 74: Beer, China, volume by distribution channel (liters, million), 2008?09 103
Table 75: Beer, China, expenditure per capita (CNY), 2004?09 105
Table 76: Beer, China, forecast expenditure per capita (CNY), 2009?14 106
Table 77: Beer, China, expenditure per capita ($), 2004?09 106
Table 78: Beer, China, forecast expenditure per capita ($), 2009?14 107
Table 79: Beer, China, consumption per capita (liters), 2004?09 107
Table 80: Beer, China, forecast consumption per capita (liters), 2009?14 108
Table 81: Brazil beer new product launches reports, by company, 2009 109
Table 82: Brazil beer new product launches SKUs, by company, 2009 109
Table 83: Brazil beer new product launches (reports), by flavor and fragrances, 2009 110
Table 84: Brazil beer new product launches (reports), by ingredients, 2009 110
Table 85: Brazil beer new product launches (reports), by package tags or claims, 2009 111
Table 86: Brazil beer new product launches - recent five launches (2009) 111
Table 87: Russia beer new product launches reports, by company (top five companies), 2009 112
Table 88: Russia beer new product launches SKUs, by company (top five companies), 2009 112
Table 89: Russia beer new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 113
Table 90: Russia beer new product launches (reports), by ingredients (top 10 ingredients), 2009 113
Table 91: Russia beer new product launches (reports), by package tags or claims, 2009 114
Table 92: Russia beer new product launches - recent five launches (2009) 114
Table 93: India beer new product launches reports, by company, 2009 115
Table 94: India beer new product launches SKUs, by company, 2009 115
Table 95: India beer new product launches (reports), by flavor and fragrances, 2009 116
Table 96: India beer new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 97: India beer new product launches (reports), by package tags or claims, 2009 117
Table 98: India beer new product launches - recent five launches (2009) 117
Table 99: China beer new product launches reports, by company, 2009 118
Table 100: China beer new product launches SKUs, by company, 2009 118
Table 101: China beer new product launches (reports), by flavor and fragrances, 2009 119
Table 102: China beer new product launches (reports), by ingredients (top 10 ingredients), 2009 119
Table 103: China beer new product launches (reports), by package tags or claims, 2009 120
Table 104: China beer new product launches - recent five launches (2009) 120



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