Table 1: Beer, Cider and FABs category definitions 8
Table 2: Beer, Cider and FABs distribution channels 9
Table 3: US beer, cider and FABs value, 2002?2007 (US$ m, nominal prices) 19
Table 4: US beer, cider and FABs value forecast, 2007?2012 (US$ m, nominal prices) 20
Table 5: US beer, cider and FABs volume, 2002?2007 (Liters m) 23
Table 6: US beer, cider and FABs volume forecast, 2007?2012 (Liters m) 24
Table 7: US beer, cider and FABs brand share, by volume, 2006?2007 (%) 27
Table 8: US beer, cider and FABs volume, by brand 2006?2007 (Liters m) 28
Table 9: US beer, cider and FABs company share by volume, 2006?2007 (%) 30
Table 10: US beer, cider and FABs volume, by company, 2006?2007 (Liters m) 31
Table 11: US beer, cider and FABs distribution channels, by volume, 2006?2007 (%) 32
Table 12: US beer, cider and FABs volume, by distribution channel, 2006?2007 (Liters m) 32
Table 13: US beer, cider and FABs expenditure per capita, 2002?2007 (US$, nominal prices) 34
Table 14: US beer, cider and FABs forecast expenditure per capita, 2007?2012 (US$, nominal prices) 34
Table 15: US beer, cider and FABs consumption per capita, 2002?2007 (Liters) 35
Table 16: US beer, cider and FABs forecast consumption per capita, 2007?2012 (Liters) 35
Table 17: Anheuser-Busch Companies, Inc. Key Facts 36
Table 18: SABMiller Key Facts 39
Table 19: US beer value, 2002?2007 (US$ m, nominal prices) 42
Table 20: US beer value forecast, 2007?2012 (US$ m, nominal prices) 43
Table 21: US beer volume, 2002?2007 (Liters m) 46
Table 22: US beer volume forecast, 2007?2012 (Liters m) 47
Table 23: US beer brand share, by volume, 2006?2007 (%) 50
Table 24: US beer volume, by brand 2006?2007 (Liters m) 51
Table 25: US beer company share by volume, 2006?2007 (%) 53
Table 26: US beer volume, by company, 2006?2007 (Liters m) 54
Table 27: US beer distribution channels, by volume, 2006?2007 (%) 55
Table 28: US beer volume, by distribution channel, 2006?2007 (Liters m) 55
Table 29: US beer expenditure per capita, 2002?2007 (US$, nominal prices) 57
Table 30: US beer forecast expenditure per capita, 2007?2012 (US$, nominal prices) 58
Table 31: US beer consumption per capita, 2002?2007 (Liters) 58
Table 32: US beer forecast consumption per capita, 2007?2012 (Liters) 59
Table 33: US cider value, 2002?2007 (US$ m, nominal prices) 60
Table 34: US cider value forecast, 2007?2012 (US$ m, nominal prices) 61
Table 35: US cider volume, 2002?2007 (Liters m) 63
Table 36: US cider volume forecast, 2007?2012 (Liters m) 64
Table 37: US cider brand share, by volume, 2006?2007 (%) 66
Table 38: US cider volume, by brand 2006?2007 (Liters m) 66
Table 39: US cider company share by volume, 2006?2007 (%) 68
Table 40: US cider volume, by company, 2006?2007 (Liters m) 68
Table 41: US cider distribution channels, by volume, 2006?2007 (%) 69
Table 42: US cider volume, by distribution channel, 2006?2007 (Liters m) 69
Table 43: US cider expenditure per capita, 2002?2007 (US$, nominal prices) 71
Table 44: US cider forecast expenditure per capita, 2007?2012 (US$, nominal prices) 71
Table 45: US cider consumption per capita, 2002?2007 (Liters) 72
Table 46: US cider forecast consumption per capita, 2007?2012 (Liters) 72
Table 47: US FABs value, 2002?2007 (US$ m, nominal prices) 73
Table 48: US FABs value forecast, 2007?2012 (US$ m, nominal prices) 74
Table 49: US FABs volume, 2002?2007 (Liters m) 77
Table 50: US FABs volume forecast, 2007?2012 (Liters m) 78
Table 51: US FABs brand share, by volume, 2006?2007 (%) 81
Table 52: US FABs volume, by brand 2006?2007 (Liters m) 81
Table 53: US FABs company share by volume, 2006?2007 (%) 83
Table 54: US FABs volume, by company, 2006?2007 (Liters m) 83
Table 55: US FABs distribution channels, by volume, 2006?2007 (%) 84
Table 56: US FABs volume, by distribution channel, 2006?2007 (Liters m) 84
Table 57: US FABs expenditure per capita, 2002?2007 (US$, nominal prices) 86
Table 58: US FABs forecast expenditure per capita, 2007?2012 (US$, nominal prices) 86
Table 59: US FABs consumption per capita, 2002?2007 (Liters) 87
Table 60: US FABs forecast consumption per capita, 2007?2012 (Liters) 87
Table 61: Global beer, cider and FABs market value, 2007 88
Table 62: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries 91
Table 63: Global beer, cider and FABs market volume, 2007 93
Table 64: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 96
Table 65: Leading players - Top 5 countries 98
Table 66: US beer, cider and FABs new product launches reports, by company (Top 5 companies), 2007 99
Table 67: US beer, cider and FABs new product launches SKUs, by company (Top 5 companies), 2007 100
Table 68: US beer, cider and FABs new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 100
Table 69: US beer, cider and FABs new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 101
Table 70: US beer, cider and FABs new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 101
Table 71: US beer, cider and FABs new product launches (reports) - Recent 5 launches (2007) 103
Table 72: US Key Facts 105
Table 73: US population, by age group, 2002-2007 (millions) 109
Table 74: US population forecast, by age group, 2007-2012 (millions) 110
Table 75: US population, by gender, 2002-2007 (millions) 110
Table 76: US population forecast, by gender, 2007-2012 (millions) 111
Table 77: US nominal GDP, 2002-2007 (USD bn, 2000 prices) 111
Table 78: US nominal GDP forecast, 2007-2012 (USD bn, 2000 prices) 111
Table 79: US real GDP, 2002-2007 (USD bn, nominal prices) 112
Table 80: US real GDP forecast, 2007-2012 (USD bn, nominal prices) 112
Table 81: US real GDP, 2002-2007 (US$ bn, 2000 prices) 112
Table 82: US real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 113
Table 83: US consumer price index, 2002-2007 (2003=100) 113
Table 84: US consumer price index, 2007-2012 (2003=100) 113
Figure 1: US beer, cider and FABs value & value forecast, 2002?2012 (US$ m, nominal prices) 21
Figure 2: US beer, cider and FABs category growth comparison, by value, 2002?2012 22
Figure 3: US beer, cider and FABs volume & volume forecast, 2002?2012 (Liters m) 25
Figure 4: US beer, cider and FABs category growth comparison, by volume, 2002?2012 26
Figure 5: US beer, cider and FABs company share, by volume, 2006?2007 (%) 29
Figure 6: US beer, cider and FABs distribution channels, by volume, 2006?2007(%) 33
Figure 7: US beer value & value forecast, 2002?2012 (US$ m, nominal prices) 44
Figure 8: US beer category growth comparison, by value, 2002?2012 45
Figure 9: US beer volume & volume forecast, 2002?2012 (Liters m) 48
Figure 10: US beer category growth comparison, by volume, 2002?2012 49
Figure 11: US beer company share, by volume, 2006?2007 (%) 52
Figure 12: US beer distribution channels, by volume, 2006?2007(%) 56
Figure 13: US cider value & value forecast, 2002?2012 (US$ m, nominal prices) 62
Figure 14: US cider volume & volume forecast, 2002?2012 (Liters m) 65
Figure 15: US cider company share, by volume, 2006?2007 (%) 67
Figure 16: US cider distribution channels, by volume, 2006?2007(%) 70
Figure 17: US FABs value & value forecast, 2002?2012 (US$ m, nominal prices) 75
Figure 18: US FABs category growth comparison, by value, 2002?2012 76
Figure 19: US FABs volume & volume forecast, 2002?2012 (Liters m) 79
Figure 20: US FABs category growth comparison, by volume, 2002?2012 80
Figure 21: US FABs company share, by volume, 2006?2007 (%) 82
Figure 22: US FABs distribution channels, by volume, 2006?2007(%) 85
Figure 23: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries 89
Figure 24: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries) 92
Figure 25: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 94
Figure 26: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries) 97
Figure 27: Map of US 104
Figure 28: Annual data review process 114
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