Beer, Cider and FABs in Brazil to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: beer, cider and FABs 2
Summary category level: beer 3
Summary category level: cider 4
Summary category level: FABs 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Brazilian Real), 2004?09 19
Value analysis (Brazilian Real), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company and brand share analysis 27
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 39
Anheuser-Busch InBev 39
Chapter 5 Category Analysis: Beer 41
Value analysis (Brazilian Real), 2004?09 41
Value analysis (Brazilian Real), 2009?14 42
Value analysis (US dollars), 2004?09 44
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company and brand share analysis 51
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Cider 61
Value analysis (Brazilian Real), 2004?09 61
Value analysis (Brazilian Real), 2009?14 62
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: FABs 74
Value analysis (Brazilian Real), 2004?09 74
Value analysis (Brazilian Real), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 90
Value 90
Volume 94
Market share 98
Chapter 9 New Product Development 99
Product launches over time 99
Recent product launches 101
Chapter 10 Macroeconomic Profile 102
Macroeconomic Indicators 102
Chapter 11 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Beer, cider and FABs, Brazil, value by category (BRLm), 2004?14 21
Figure 2: Beer, cider and FABs, Brazil, category growth comparison, by value, 2004?14 23
Figure 3: Beer, cider and FABs, Brazil, volume by category (liters, million), 2004?14 26
Figure 4: Beer, cider and FABs, Brazil, category growth comparison, by volume, 2004?14 26
Figure 5: Beer, cider and FABs, Brazil, company share by volume (%), 2008?09 31
Figure 6: Beer, cider and FABs, Brazil, distribution channels by volume (%), 2008?09 35
Figure 7: Beer, Brazil, value by segment (BRLm), 2004?14 43
Figure 8: Beer, Brazil, category growth comparison, by value, 2004?14 46
Figure 9: Beer, Brazil, volume by segment (liters, million), 2004?14 49
Figure 10: Beer, Brazil, category growth comparison, by volume, 2004?14 50
Figure 11: Beer, Brazil, company share by volume (%), 2008?09 53
Figure 12: Beer, Brazil, distribution channels by volume (%), 2008?09 56
Figure 13: Cider, Brazil, value (BRLm), 2004?14 62
Figure 14: Cider, Brazil, volume (liters, million), 2004?14 65
Figure 15: Cider, Brazil, company share by volume (%), 2008?09 67
Figure 16: Cider, Brazil, distribution channels by volume (%), 2008?09 70
Figure 17: FABs, Brazil, value by segment (BRLm), 2004?14 76
Figure 18: FABs, Brazil, category growth comparison, by value, 2004?14 78
Figure 19: FABs, Brazil, volume by segment (liters, million), 2004?14 81
Figure 20: FABs, Brazil, category growth comparison, by volume, 2004?14 81
Figure 21: FABs, Brazil, company share by volume (%), 2008?09 83
Figure 22: FABs, Brazil, distribution channels by volume (%), 2008?09 86
Figure 23: Global beer, cider and FABs market split (value terms, 2009), top five countries 91
Figure 24: Global beer, cider and FABs market value, 2004–09, top five countries 93
Figure 25: Global beer, cider and FABs market split (volume terms, 2009), top five countries 95
Figure 26: Global beer, cider and FABs market volume, 2004–09, top five countries 97
Figure 27: Annual data review process 108

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Beer, cider and FABs, Brazil, value by category (BRLm), 2004?09 19
Table 4: Beer, cider and FABs, Brazil, value forecast by category (BRLm), 2009?14 20
Table 5: Beer, cider and FABs, Brazil, value by category ($m), 2004?09 22
Table 6: Beer, cider and FABs, Brazil, value forecast by category ($m), 2009?14 22
Table 7: Beer, cider and FABs, Brazil, volume by category (liters, million), 2004?09 24
Table 8: Beer, cider and FABs, Brazil, volume forecast by category (liters, million), 2009?14 25
Table 9: Beer, cider and FABs, Brazil, brand share by volume (%), 2008?09 27
Table 10: Beer, cider and FABs, Brazil, volume by brand (liters, million), 2008?09 29
Table 11: Beer, cider and FABs, Brazil, company share by volume (%), 2008?09 32
Table 12: Beer, cider and FABs, Brazil, volume by company (liters, million), 2008?09 33
Table 13: Beer, cider and FABs, Brazil, distribution channels by volume (%), 2008?09 34
Table 14: Beer, cider and FABs, Brazil, volume by distribution channel (liters, million), 2008?09 34
Table 15: Beer, cider and FABs, Brazil, expenditure per capita (BRL), 2004?09 36
Table 16: Beer, cider and FABs, Brazil, forecast expenditure per capita (BRL), 2009?14 36
Table 17: Beer, cider and FABs, Brazil, expenditure per capita ($), 2004?09 37
Table 18: Beer, cider and FABs, Brazil, forecast expenditure per capita ($), 2009?14 37
Table 19: Beer, cider and FABs, Brazil, consumption per capita (liters), 2004?09 38
Table 20: Beer, cider and FABs, Brazil, forecast consumption per capita (liters), 2009?14 38
Table 21: Anheuser-Busch InBev key facts 39
Table 22: Beer, Brazil, value by segment (BRLm), 2004?09 41
Table 23: Beer, Brazil, value forecast by segment (BRLm), 2009?14 42
Table 24: Beer, Brazil, value by segment ($m), 2004?09 44
Table 25: Beer, Brazil, value forecast by segment ($m), 2009?14 45
Table 26: Beer, Brazil, volume by segment (liters, million), 2004?09 47
Table 27: Beer, Brazil, volume forecast by segment (liters, million), 2009?14 48
Table 28: Beer, Brazil, brand share by volume (%), 2008?09 51
Table 29: Beer, Brazil, volume by brand (liters, million), 2008?09 52
Table 30: Beer, Brazil, company share by volume (%), 2008?09 54
Table 31: Beer, Brazil, volume by company (liters, million), 2008?09 54
Table 32: Beer, Brazil, distribution channels by volume (%), 2008?09 55
Table 33: Beer, Brazil, volume by distribution channel (liters, million), 2008?09 55
Table 34: Beer, Brazil, expenditure per capita (BRL), 2004?09 57
Table 35: Beer, Brazil, forecast expenditure per capita (BRL), 2009?14 58
Table 36: Beer, Brazil, expenditure per capita ($), 2004?09 58
Table 37: Beer, Brazil, forecast expenditure per capita ($), 2009?14 59
Table 38: Beer, Brazil, consumption per capita (liters), 2004?09 59
Table 39: Beer, Brazil, forecast consumption per capita (liters), 2009?14 60
Table 40: Cider, Brazil, value (BRLm), 2004?09 61
Table 41: Cider, Brazil, value forecast (BRLm), 2009?14 62
Table 42: Cider, Brazil, value ($m), 2004?09 63
Table 43: Cider, Brazil, value forecast ($m), 2009?14 63
Table 44: Cider, Brazil, volume (liters, million), 2004?09 64
Table 45: Cider, Brazil, volume forecast (liters, million), 2009?14 65
Table 46: Cider, Brazil, brand share by volume (%), 2008?09 66
Table 47: Cider, Brazil, volume by brand (liters, million), 2008?09 66
Table 48: Cider, Brazil, company share by volume (%), 2008?09 68
Table 49: Cider, Brazil, volume by company (liters, million), 2008?09 68
Table 50: Cider, Brazil, distribution channels by volume (%), 2008?09 69
Table 51: Cider, Brazil, volume by distribution channel (liters, million), 2008?09 69
Table 52: Cider, Brazil, expenditure per capita (BRL), 2004?09 71
Table 53: Cider, Brazil, forecast expenditure per capita (BRL), 2009?14 71
Table 54: Cider, Brazil, expenditure per capita ($), 2004?09 72
Table 55: Cider, Brazil, forecast expenditure per capita ($), 2009?14 72
Table 56: Cider, Brazil, consumption per capita (liters), 2004?09 73
Table 57: Cider, Brazil, forecast consumption per capita (liters), 2009?14 73
Table 58: FABs, Brazil, value by segment (BRLm), 2004?09 74
Table 59: FABs, Brazil, value forecast by segment (BRLm), 2009?14 75
Table 60: FABs, Brazil, value by segment ($m), 2004?09 77
Table 61: FABs, Brazil, value forecast by segment ($m), 2009?14 77
Table 62: FABs, Brazil, volume by segment (liters, million), 2004?09 79
Table 63: FABs, Brazil, volume forecast by segment (liters, million), 2009?14 80
Table 64: FABs, Brazil, brand share by volume (%), 2008?09 82
Table 65: FABs, Brazil, volume by brand (liters, million), 2008?09 82
Table 66: FABs, Brazil, company share by volume (%), 2008?09 84
Table 67: FABs, Brazil, volume by company (liters, million), 2008?09 84
Table 68: FABs, Brazil, distribution channels by volume (%), 2008?09 85
Table 69: FABs, Brazil, volume by distribution channel (liters, million), 2008?09 85
Table 70: FABs, Brazil, expenditure per capita (BRL), 2004?09 87
Table 71: FABs, Brazil, forecast expenditure per capita (BRL), 2009?14 87
Table 72: FABs, Brazil, expenditure per capita ($), 2004?09 88
Table 73: FABs, Brazil, forecast expenditure per capita ($), 2009?14 88
Table 74: FABs, Brazil, consumption per capita (liters), 2004?09 89
Table 75: FABs, Brazil, forecast consumption per capita (liters), 2009?14 89
Table 76: Global beer, cider and FABs market value, 2009 90
Table 77: Global beer, cider and FABs market split (value terms ($m), 2009), top five countries 93
Table 78: Global beer, cider and FABs market volume, 2009 94
Table 79: Global beer, cider and FABs market split (volume terms, 2009), top five countries 97
Table 80: Leading players, top five countries 98
Table 81: Brazil beer, cider and FABs product launches reports, by company (top five companies), 2009 99
Table 82: Brazil beer, cider and FABs product launches SKUs, by company (top five companies), 2009 99
Table 83: Brazil beer, cider and FABs product launches (reports), by flavor and fragrances 2009 100
Table 84: Brazil beer, cider and FABs product launches (reports), by ingredients 2009 100
Table 85: Brazil beer, cider and FABs product launches (reports), by package tags or claims 2009 101
Table 86: Brazil beer, cider and FABs product launches - recent five launches (2009) 101
Table 87: Brazil population, by age group, 2004?09 (millions) 102
Table 88: Brazil population forecast, by age group, 2009?14 (millions) 103
Table 89: Brazil population, by gender, 2004?09 (millions) 103
Table 90: Brazil population forecast, by gender, 2009?14 (millions) 104
Table 91: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 104
Table 92: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 104
Table 93: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 105
Table 94: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 105
Table 95: Brazil real GDP, 2004?09 ($bn, 2000 prices) 105
Table 96: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 106
Table 97: Brazil consumer price index, 2004?09 (2000=100) 106
Table 98: Brazil consumer price index, 2009?14 (2000=100) 106


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