Beer, Cider and FABs in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to exhibit significant growth between 2009 and 2014 2
Russia is home to the second largest beer, cider and FABs market, led by beer category 2
India is set to be the most lucrative investment destination for the beer, cider and FABs market in future 2
China leads the beer, cider and FABs market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC beer, cider and FABs market, volume overview 17
BRIC beer, cider and FABs market, value overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 36
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 5 Russia 48
Value analysis (Russian Ruble), 2004?09 48
Value analysis (Russian Ruble), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 6 India 67
Value analysis (Indian Rupee), 2004?09 67
Value analysis (Indian Rupee), 2009?14 68
Value analysis (US dollars), 2004?09 70
Value analysis (US dollars), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 75
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 7 China 84
Value analysis (Chinese Yuan Renminbi), 2004?09 84
Value analysis (Chinese Yuan Renminbi), 2009?14 85
Value analysis (US dollars), 2004?09 87
Value analysis (US dollars), 2009?14 87
Volume analysis, 2004?09 88
Volume analysis, 2009?14 89
Company and brand share analysis 92
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 8 New Product Development 102
Product launches 2009: Brazil 102
Recent product launches 104
Product launches 2009: Russia 105
Recent product launches 107
Product launches 2009: India 108
Recent product launches 110
Product launches 2009: China 111
Recent product launches 113
Chapter 9 Research Methodology 114
Methodology overview 114
Secondary research 115
Market modeling 116
Creating an initial data model 116
Revising the initial data model 116
Creating a final estimate 117
Creating demographic value splits 117
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 10 Appendix 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119

LIST OF FIGURES
Figure 1: Beer, cider and FABs market, BRIC, volume (liters, million), 2004?14 17
Figure 2: Beer, cider and FABs market, BRIC, volume (liters, million), 2004?09 19
Figure 3: Beer, cider and FABs market, BRIC, volume (liters, million), 2009–14 20
Figure 4: Beer, cider and FABs market, BRIC, volume growth analysis, 2004?14 21
Figure 5: Beer, cider and FABs market, BRIC, value ($m), 2004?14 22
Figure 6: Beer, cider and FABs market, BRIC, value ($m) , 2004?09 24
Figure 7: Beer, cider and FABs market, BRIC, value ($m) , 2009?14 25
Figure 8: Beer, cider and FABs market, BRIC, value growth analysis, 2004?14 26
Figure 9: Beer, cider and FABs, Brazil, value by category (BRLm), 2004?14 29
Figure 10: Beer, cider and FABs, Brazil, category growth comparison, by value, 2004?14 31
Figure 11: Beer, cider and FABs, Brazil, volume by category (liters, million), 2004?14 34
Figure 12: Beer, cider and FABs, Brazil, category growth comparison, by volume, 2004?14 35
Figure 13: Beer, cider and FABs, Brazil, company share by volume (%), 2008?09 40
Figure 14: Beer, cider and FABs, Brazil, distribution channels by volume (%), 2008?09 44
Figure 15: Beer, cider and FABs, Russia, value by category (RUBm), 2004?14 50
Figure 16: Beer, cider and FABs, Russia, volume by category (liters, million), 2004?14 54
Figure 17: Beer, cider and FABs, Russia, company share by volume (%), 2008?09 59
Figure 18: Beer, cider and FABs, Russia, distribution channels by volume (%), 2008?09 63
Figure 19: Beer, cider and FABs, India, value by category (INRm), 2004?14 69
Figure 20: Beer, cider and FABs, India, category growth comparison, by value, 2004?14 71
Figure 21: Beer, cider and FABs, India, volume by category (liters, million), 2004?14 74
Figure 22: Beer, cider and FABs, India, category growth comparison, by volume, 2004?14 74
Figure 23: Beer, cider and FABs, India, company share by volume (%), 2008?09 77
Figure 24: Beer, cider and FABs, India, distribution channels by volume (%), 2008?09 80
Figure 25: Beer, cider and FABs, China, value by category (CNYm), 2004?14 86
Figure 26: Beer, cider and FABs, China, volume by category (liters, million), 2004?14 90
Figure 27: Beer, cider and FABs, China, company share by volume (%), 2008?09 94
Figure 28: Beer, cider and FABs, China, distribution channels by volume (%), 2008?09 98
Figure 29: Annual data review process 115

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 5
Table 2: Beer, cider and FABs distribution channels 6
Table 3: Beer, cider and FABs market, BRIC, volume (liters, million), 2004?14 18
Table 4: Beer, cider and FABs market, BRIC, volume (liters, million), 2004?09 19
Table 5: Beer, cider and FABs market, BRIC, volume (liters, million), 2009–14 20
Table 6: Beer, cider and FABs market, BRIC, value ($m), 2004?14 23
Table 7: Beer, cider and FABs market, BRIC, value ($m), 2004?09 24
Table 8: Beer, cider and FABs market, BRIC, value ($m), 2009?14 25
Table 9: Beer, cider and FABs, Brazil, value by category (BRLm), 2004?09 27
Table 10: Beer, cider and FABs, Brazil, value forecast by category (BRLm), 2009?14 28
Table 11: Beer, cider and FABs, Brazil, value by category ($m), 2004?09 30
Table 12: Beer, cider and FABs, Brazil, value forecast by category ($m), 2009?14 30
Table 13: Beer, cider and FABs, Brazil, volume by category (liters, million), 2004?09 32
Table 14: Beer, cider and FABs, Brazil, volume forecast by category (liters, million), 2009?14 33
Table 15: Beer, cider and FABs, Brazil, brand share by volume (%), 2008?09 36
Table 16: Beer, cider and FABs, Brazil, volume by brand (liters, million), 2008?09 38
Table 17: Beer, cider and FABs, Brazil, company share by volume (%), 2008?09 41
Table 18: Beer, cider and FABs, Brazil, volume by company (liters, million), 2008?09 42
Table 19: Beer, cider and FABs, Brazil, distribution channels by volume (%), 2008?09 43
Table 20: Beer, cider and FABs, Brazil, volume by distribution channel (liters, million), 2008?09 43
Table 21: Beer, cider and FABs, Brazil, expenditure per capita (BRL), 2004?09 45
Table 22: Beer, cider and FABs, Brazil, forecast expenditure per capita (BRL), 2009?14 45
Table 23: Beer, cider and FABs, Brazil, expenditure per capita ($), 2004?09 46
Table 24: Beer, cider and FABs, Brazil, forecast expenditure per capita ($), 2009?14 46
Table 25: Beer, cider and FABs, Brazil, consumption per capita (liters), 2004?09 47
Table 26: Beer, cider and FABs, Brazil, forecast consumption per capita (liters), 2009?14 47
Table 27: Beer, cider and FABs, Russia, value by category (RUBm), 2004?09 48
Table 28: Beer, cider and FABs, Russia, value forecast by category (RUBm), 2009?14 49
Table 29: Beer, cider and FABs, Russia, value by category ($m), 2004?09 51
Table 30: Beer, cider and FABs, Russia, value forecast by category ($m), 2009?14 51
Table 31: Beer, cider and FABs, Russia, volume by category (liters, million), 2004?09 52
Table 32: Beer, cider and FABs, Russia, volume forecast by category (liters, million), 2009?14 53
Table 33: Beer, cider and FABs, Russia, brand share by volume (%), 2008?09 55
Table 34: Beer, cider and FABs, Russia, volume by brand (liters, million), 2008?09 57
Table 35: Beer, cider and FABs, Russia, company share by volume (%), 2008?09 60
Table 36: Beer, cider and FABs, Russia, volume by company (liters, million), 2008?09 61
Table 37: Beer, cider and FABs, Russia, distribution channels by volume (%), 2008?09 62
Table 38: Beer, cider and FABs, Russia, volume by distribution channel (liters, million), 2008?09 62
Table 39: Beer, cider and FABs, Russia, expenditure per capita (RUB), 2004?09 64
Table 40: Beer, cider and FABs, Russia, forecast expenditure per capita (RUB), 2009?14 64
Table 41: Beer, cider and FABs, Russia, expenditure per capita ($), 2004?09 65
Table 42: Beer, cider and FABs, Russia, forecast expenditure per capita ($), 2009?14 65
Table 43: Beer, cider and FABs, Russia, consumption per capita (liters), 2004?09 66
Table 44: Beer, cider and FABs, Russia, forecast consumption per capita (liters), 2009?14 66
Table 45: Beer, cider and FABs, India, value by category (INRm), 2004?09 67
Table 46: Beer, cider and FABs, India, value forecast by category (INRm), 2009?14 68
Table 47: Beer, cider and FABs, India, value by category ($m), 2004?09 70
Table 48: Beer, cider and FABs, India, value forecast by category ($m), 2009?14 70
Table 49: Beer, cider and FABs, India, volume by category (liters, million), 2004?09 72
Table 50: Beer, cider and FABs, India, volume forecast by category (liters, million), 2009?14 73
Table 51: Beer, cider and FABs, India, brand share by volume (%), 2008?09 75
Table 52: Beer, cider and FABs, India, volume by brand (liters, million), 2008?09 76
Table 53: Beer, cider and FABs, India, company share by volume (%), 2008?09 78
Table 54: Beer, cider and FABs, India, volume by company (liters, million), 2008?09 78
Table 55: Beer, cider and FABs, India, distribution channels by volume (%), 2008?09 79
Table 56: Beer, cider and FABs, India, volume by distribution channel (liters, million), 2008?09 79
Table 57: Beer, cider and FABs, India, expenditure per capita (INR), 2004?09 81
Table 58: Beer, cider and FABs, India, forecast expenditure per capita (INR), 2009?14 81
Table 59: Beer, cider and FABs, India, expenditure per capita ($), 2004?09 82
Table 60: Beer, cider and FABs, India, forecast expenditure per capita ($), 2009?14 82
Table 61: Beer, cider and FABs, India, consumption per capita (liters), 2004?09 83
Table 62: Beer, cider and FABs, India, forecast consumption per capita (liters), 2009?14 83
Table 63: Beer, cider and FABs, China, value by category (CNYm), 2004?09 84
Table 64: Beer, cider and FABs, China, value forecast by category (CNYm), 2009?14 85
Table 65: Beer, cider and FABs, China, value by category ($m), 2004?09 87
Table 66: Beer, cider and FABs, China, value forecast by category ($m), 2009?14 87
Table 67: Beer, cider and FABs, China, volume by category (liters, million), 2004?09 88
Table 68: Beer, cider and FABs, China, volume forecast by category (liters, million), 2009?14 89
Table 69: Beer, cider and FABs, China, brand share by volume (%), 2008?09 92
Table 70: Beer, cider and FABs, China, volume by brand (liters, million), 2008?09 93
Table 71: Beer, cider and FABs, China, company share by volume (%), 2008?09 95
Table 72: Beer, cider and FABs, China, volume by company (liters, million), 2008?09 96
Table 73: Beer, cider and FABs, China, distribution channels by volume (%), 2008?09 97
Table 74: Beer, cider and FABs, China, volume by distribution channel (liters, million), 2008?09 97
Table 75: Beer, cider and FABs, China, expenditure per capita (CNY), 2004?09 99
Table 76: Beer, cider and FABs, China, forecast expenditure per capita (CNY), 2009?14 99
Table 77: Beer, cider and FABs, China, expenditure per capita ($), 2004?09 100
Table 78: Beer, cider and FABs, China, forecast expenditure per capita ($), 2009?14 100
Table 79: Beer, cider and FABs, China, consumption per capita (liters), 2004?09 101
Table 80: Beer, cider and FABs, China, forecast consumption per capita (liters), 2009?14 101
Table 81: Brazil beer, cider and FABs product launches reports, by company (top five companies), 2009 102
Table 82: Brazil beer, cider and FABs product launches SKUs, by company (top five companies), 2009 102
Table 83: Brazil beer, cider and FABs product launches (reports), by flavor and fragrances 2009 103
Table 84: Brazil beer, cider and FABs product launches (reports), by ingredients 2009 103
Table 85: Brazil beer, cider and FABs product launches (reports), by package tags or claims 2009 104
Table 86: Brazil beer, cider and FABs product launches - recent five launches (2009) 104
Table 87: Russia beer, cider and FABs new product launches reports, by company (top five companies), 2009 105
Table 88: Russia beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 105
Table 89: Russia beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 106
Table 90: Russia beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 106
Table 91: Russia beer, cider and FABs new product launches (reports), by package tags or claims (top 10 claims), 2009 107
Table 92: Russia beer, cider and FABs new product launches - recent five launches (2009) 107
Table 93: India beer, cider and FABs new product launches reports, by company (top five companies), 2009 108
Table 94: India beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 108
Table 95: India beer, cider and FABs new product launches (reports), by flavor and fragrances 2009 109
Table 96: India beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 109
Table 97: India beer, cider and FABs new product launches (reports), by package tags or claims 2009 110
Table 98: India beer, cider and FABs new product launches - recent five launches (2009) 110
Table 99: China beer, cider and FABs new product launches reports, by company (top five companies), 2009 111
Table 100: China beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 111
Table 101: China beer, cider and FABs new product launches (reports), by flavor and fragrances , 2009 112
Table 102: China beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 112
Table 103: China beer, cider and FABs new product launches (reports), by package tags or claims , 2009 113
Table 104: China beer, cider and FABs new product launches - recent five launches (2009) 113



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