Beer, Cider and FABs in Canada to 2012

This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Beer, Cider and FABs in Canada increased between 2002-2007, growing at an average annual rate of 1.6%.

The leading company in the market in 2007 was Inbev. The second-largest player was Molson Coors Brewing Company with Moosehead Brewing Co in third place.
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Table 1: Beer, Cider and FABs category definitions 8
Table 2: Beer, Cider and FABs distribution channels 9
Table 3: Canada beer, cider and FABs value, 2002?2007 (C$ m, nominal prices) 20
Table 4: Canada beer, cider and FABs value forecast, 2007?2012 (C$ m, nominal prices) 21
Table 5: Canada beer, cider and FABs value, 2002?2007 (US$ m nominal prices) 23
Table 6: Canada beer, cider and FABs value forecast, 2007?2012 (US$ m nominal prices) 23
Table 7: Canada beer, cider and FABs volume, 2002?2007 (Liters m) 25
Table 8: Canada beer, cider and FABs volume forecast, 2007?2012 (Liters m) 26
Table 9: Canada beer, cider and FABs brand share, by volume, 2006?2007 (%) 29
Table 10: Canada beer, cider and FABs volume, by brand 2006?2007 (Liters m) 30
Table 11: Canada beer, cider and FABs company share by volume, 2006?2007 (%) 32
Table 12: Canada beer, cider and FABs volume, by company, 2006?2007 (Liters m) 33
Table 13: Canada beer, cider and FABs distribution channels, by volume, 2006?2007 (%) 34
Table 14: Canada beer, cider and FABs volume, by distribution channel, 2006?2007 (Liters m) 34
Table 15: Canada beer, cider and FABs expenditure per capita, 2002?2007 (C$, nominal prices) 36
Table 16: Canada beer, cider and FABs forecast expenditure per capita, 2007?2012 (C$, nominal prices) 36
Table 17: Canada beer, cider and FABs expenditure per capita, 2002?2007 (US$ nominal prices) 37
Table 18: Canada beer, cider and FABs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 37
Table 19: Canada beer, cider and FABs consumption per capita, 2002?2007 (Liters) 38
Table 20: Canada beer, cider and FABs forecast consumption per capita, 2007?2012 (Liters) 38
Table 21: Inbev Key Facts 39
Table 22: Molson Coors Brewing Company Key Facts 41
Table 23: Canada beer value, 2002?2007 (C$ m, nominal prices) 43
Table 24: Canada beer value forecast, 2007?2012 (C$ m, nominal prices) 44
Table 25: Canada beer value, 2002?2007 (US$ m nominal prices) 46
Table 26: Canada beer value forecast, 2007?2012 (US$ m nominal prices) 47
Table 27: Canada beer volume, 2002?2007 (Liters m) 49
Table 28: Canada beer volume forecast, 2007?2012 (Liters m) 50
Table 29: Canada beer brand share, by volume, 2006?2007 (%) 53
Table 30: Canada beer volume, by brand 2006?2007 (Liters m) 54
Table 31: Canada beer company share by volume, 2006?2007 (%) 56
Table 32: Canada beer volume, by company, 2006?2007 (Liters m) 56
Table 33: Canada beer distribution channels, by volume, 2006?2007 (%) 57
Table 34: Canada beer volume, by distribution channel, 2006?2007 (Liters m) 57
Table 35: Canada beer expenditure per capita, 2002?2007 (C$, nominal prices) 59
Table 36: Canada beer forecast expenditure per capita, 2007?2012 (C$, nominal prices) 59
Table 37: Canada beer expenditure per capita, 2002?2007 (US$ nominal prices) 60
Table 38: Canada beer forecast expenditure per capita, 2007?2012 (US$ nominal prices) 60
Table 39: Canada beer consumption per capita, 2002?2007 (Liters) 61
Table 40: Canada beer forecast consumption per capita, 2007?2012 (Liters) 61
Table 41: Canada cider value, 2002?2007 (C$ m, nominal prices) 62
Table 42: Canada cider value forecast, 2007?2012 (C$ m, nominal prices) 63
Table 43: Canada cider value, 2002?2007 (US$ m nominal prices) 65
Table 44: Canada cider value forecast, 2007?2012 (US$ m nominal prices) 65
Table 45: Canada cider volume, 2002?2007 (Liters m) 66
Table 46: Canada cider volume forecast, 2007?2012 (Liters m) 67
Table 47: Canada cider brand share, by volume, 2006?2007 (%) 69
Table 48: Canada cider volume, by brand 2006?2007 (Liters m) 69
Table 49: Canada cider company share by volume, 2006?2007 (%) 71
Table 50: Canada cider volume, by company, 2006?2007 (Liters m) 71
Table 51: Canada cider distribution channels, by volume, 2006?2007 (%) 72
Table 52: Canada cider volume, by distribution channel, 2006?2007 (Liters m) 72
Table 53: Canada cider expenditure per capita, 2002?2007 (C$, nominal prices) 74
Table 54: Canada cider forecast expenditure per capita, 2007?2012 (C$, nominal prices) 74
Table 55: Canada cider expenditure per capita, 2002?2007 (US$ nominal prices) 75
Table 56: Canada cider forecast expenditure per capita, 2007?2012 (US$ nominal prices) 75
Table 57: Canada cider consumption per capita, 2002?2007 (Liters) 76
Table 58: Canada cider forecast consumption per capita, 2007?2012 (Liters) 76
Table 59: Canada FABs value, 2002?2007 (C$ m, nominal prices) 77
Table 60: Canada FABs value forecast, 2007?2012 (C$ m, nominal prices) 78
Table 61: Canada FABs value, 2002?2007 (US$ m nominal prices) 80
Table 62: Canada FABs value forecast, 2007?2012 (US$ m nominal prices) 80
Table 63: Canada FABs volume, 2002?2007 (Liters m) 82
Table 64: Canada FABs volume forecast, 2007?2012 (Liters m) 83
Table 65: Canada FABs brand share, by volume, 2006?2007 (%) 86
Table 66: Canada FABs volume, by brand 2006?2007 (Liters m) 86
Table 67: Canada FABs company share by volume, 2006?2007 (%) 88
Table 68: Canada FABs volume, by company, 2006?2007 (Liters m) 88
Table 69: Canada FABs distribution channels, by volume, 2006?2007 (%) 89
Table 70: Canada FABs volume, by distribution channel, 2006?2007 (Liters m) 89
Table 71: Canada FABs expenditure per capita, 2002?2007 (C$, nominal prices) 91
Table 72: Canada FABs forecast expenditure per capita, 2007?2012 (C$, nominal prices) 91
Table 73: Canada FABs expenditure per capita, 2002?2007 (US$ nominal prices) 92
Table 74: Canada FABs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 92
Table 75: Canada FABs consumption per capita, 2002?2007 (Liters) 93
Table 76: Canada FABs forecast consumption per capita, 2007?2012 (Liters) 93
Table 77: Global beer, cider and FABs market value, 2007 94
Table 78: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries 97
Table 79: Global beer, cider and FABs market volume, 2007 99
Table 80: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 102
Table 81: Leading players - Top 5 countries 104
Table 82: Canada beer, cider and FABs new product launches reports, by company, 2007 105
Table 83: Canada beer, cider and FABs new product launches SKUs, by company 2007 105
Table 84: Canada beer, cider and FABs new product launches (reports), by flavor and fragrances, 2007 106
Table 85: Canada beer, cider and FABs new product launches (reports) - (2007) 106
Table 86: Canada Key Facts 108
Table 87: Canada population, by age group, 2002-2007 (millions) 111
Table 88: Canada population forecast, by age group, 2007-2012 (millions) 112
Table 89: Canada population, by gender, 2002-2007 (millions) 112
Table 90: Canada population forecast, by gender, 2007-2012 (millions) 113
Table 91: Canada nominal GDP, 2002-2007 (C $ bn, 2000 prices) 113
Table 92: Canada nominal GDP forecast, 2007-2012 (C $ bn, 2000 prices) 113
Table 93: Canada real GDP, 2002-2007 (C $ bn, nominal prices) 114
Table 94: Canada real GDP forecast, 2007-2012 (C $ bn, nominal prices) 114
Table 95: Canada real GDP, 2002-2007 (US$ bn, 2000 prices) 114
Table 96: Canada real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 115
Table 97: Canada consumer price index, 2002-2007 (2003=100) 115
Table 98: Canada consumer price index, 2007-2012 (2003=100) 115
Figure 1: Canada beer, cider and FABs value & value forecast, 2002?2012 (C$ m, nominal prices) 22
Figure 2: Canada beer, cider and FABs category growth comparison, by value, 2002?2012 24
Figure 3: Canada beer, cider and FABs volume & volume forecast, 2002?2012 (Liters m) 27
Figure 4: Canada beer, cider and FABs category growth comparison, by volume, 2002?2012 28
Figure 5: Canada beer, cider and FABs company share, by volume, 2006?2007 (%) 31
Figure 6: Canada beer, cider and FABs distribution channels, by volume, 2006?2007(%) 35
Figure 7: Canada beer value & value forecast, 2002?2012 (C$ m, nominal prices) 45
Figure 8: Canada beer category growth comparison, by value, 2002?2012 48
Figure 9: Canada beer volume & volume forecast, 2002?2012 (Liters m) 51
Figure 10: Canada beer category growth comparison, by volume, 2002?2012 52
Figure 11: Canada beer company share, by volume, 2006?2007 (%) 55
Figure 12: Canada beer distribution channels, by volume, 2006?2007(%) 58
Figure 13: Canada cider value & value forecast, 2002?2012 (C$ m, nominal prices) 64
Figure 14: Canada cider volume & volume forecast, 2002?2012 (Liters m) 68
Figure 15: Canada cider company share, by volume, 2006?2007 (%) 70
Figure 16: Canada cider distribution channels, by volume, 2006?2007(%) 73
Figure 17: Canada FABs value & value forecast, 2002?2012 (C$ m, nominal prices) 79
Figure 18: Canada FABs category growth comparison, by value, 2002?2012 81
Figure 19: Canada FABs volume & volume forecast, 2002?2012 (Liters m) 84
Figure 20: Canada FABs category growth comparison, by volume, 2002?2012 85
Figure 21: Canada FABs company share, by volume, 2006?2007 (%) 87
Figure 22: Canada FABs distribution channels, by volume, 2006?2007(%) 90
Figure 23: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries 95
Figure 24: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries) 98
Figure 25: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 100
Figure 26: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries) 103
Figure 27: Map of Canada 108
Figure 28: Annual data review process 117
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