Beer, Cider and FABs in Japan to 2012

This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Japan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Beer, Cider and FABs in Japan decreased between 2002-2007,at an average annual rate of 2.0%.

The leading company in the market in 2007 was Asahi Breweries, Ltd. The second-largest player was Kirin Brewery Holdings Company, Limited with Sapporo Holdings Ltd. in third place.
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Table 1: Beer, cider and FABs category definitions 8
Table 2: Beer, cider and FABs distribution channels 9
Table 3: Japan beer, cider and FABs value, 2002?2007 (JPY m, nominal prices) 19
Table 4: Japan beer, cider and FABs value forecast, 2007?2012 (JPY m, nominal prices) 20
Table 5: Japan beer, cider and FABs value, 2002?2007 (US$ m nominal prices) 22
Table 6: Japan beer, cider and FABs value forecast, 2007?2012 (US$ m nominal prices) 22
Table 7: Japan beer, cider and FABs volume, 2002?2007 (Liters m) 23
Table 8: Japan beer, cider and FABs volume forecast, 2007?2012 (Liters m) 24
Table 9: Japan beer, cider and FABs brand share, by volume, 2006?2007 (%) 26
Table 10: Japan beer, cider and FABs volume, by brand 2006?2007 (Liters m) 27
Table 11: Japan beer, cider and FABs company share by volume, 2006?2007 (%) 29
Table 12: Japan beer, cider and FABs volume, by company, 2006?2007 (Liters m) 29
Table 13: Japan beer, cider and FABs distribution channels, by volume, 2006?2007 (%) 30
Table 14: Japan beer, cider and FABs volume, by distribution channel, 2006?2007 (Liters m) 30
Table 15: Japan beer, cider and FABs expenditure per capita, 2002?2007 (JPY, nominal prices) 32
Table 16: Japan beer, cider and FABs forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 32
Table 17: Japan beer, cider and FABs expenditure per capita, 2002?2007 (US$ nominal prices) 33
Table 18: Japan beer, cider and FABs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 33
Table 19: Japan beer, cider and FABs consumption per capita, 2002?2007 (Liters) 34
Table 20: Japan beer, cider and FABs forecast consumption per capita, 2007?2012 (Liters) 34
Table 21: Asahi Breweries, Ltd Key Facts 35
Table 22: Kirin Holding Company, Limited Key Facts 37
Table 23: Japan beer value, 2002?2007 (JPY m, nominal prices) 39
Table 24: Japan beer value forecast, 2007?2012 (JPY m, nominal prices) 40
Table 25: Japan beer value, 2002?2007 (US$ m nominal prices) 42
Table 26: Japan beer value forecast, 2007?2012 (US$ m nominal prices) 43
Table 27: Japan beer volume, 2002?2007 (Liters m) 45
Table 28: Japan beer volume forecast, 2007?2012 (Liters m) 46
Table 29: Japan beer brand share, by volume, 2006?2007 (%) 48
Table 30: Japan beer volume, by brand 2006?2007 (Liters m) 49
Table 31: Japan beer company share by volume, 2006?2007 (%) 51
Table 32: Japan beer volume, by company, 2006?2007 (Liters m) 51
Table 33: Japan beer distribution channels, by volume, 2006?2007 (%) 52
Table 34: Japan beer volume, by distribution channel, 2006?2007 (Liters m) 52
Table 35: Japan beer expenditure per capita, 2002?2007 (JPY, nominal prices) 54
Table 36: Japan beer forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 54
Table 37: Japan beer expenditure per capita, 2002?2007 (US$ nominal prices) 55
Table 38: Japan beer forecast expenditure per capita, 2007?2012 (US$ nominal prices) 55
Table 39: Japan beer consumption per capita, 2002?2007 (Liters) 56
Table 40: Japan beer forecast consumption per capita, 2007?2012 (Liters) 56
Table 41: Japan cider value, 2002?2007 (JPY m, nominal prices) 57
Table 42: Japan cider value forecast, 2007?2012 (JPY m, nominal prices) 58
Table 43: Japan cider value, 2002?2007 (US$ m nominal prices) 60
Table 44: Japan cider value forecast, 2007?2012 (US$ m nominal prices) 60
Table 45: Japan cider volume, 2002?2007 (Liters m) 61
Table 46: Japan cider volume forecast, 2007?2012 (Liters m) 62
Table 47: Japan cider brand share, by volume, 2006?2007 (%) 63
Table 48: Japan cider volume, by brand 2006?2007 (Liters m) 63
Table 49: Japan cider company share by volume, 2006?2007 (%) 64
Table 50: Japan cider volume, by company, 2006?2007 (Liters m) 64
Table 51: Japan cider distribution channels, by volume, 2006?2007 (%) 65
Table 52: Japan cider volume, by distribution channel, 2006?2007 (Liters m) 65
Table 53: Japan cider expenditure per capita, 2002?2007 (JPY, nominal prices) 67
Table 54: Japan cider forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 67
Table 55: Japan cider expenditure per capita, 2002?2007 (US$ nominal prices) 68
Table 56: Japan cider forecast expenditure per capita, 2007?2012 (US$ nominal prices) 68
Table 57: Japan cider consumption per capita, 2002?2007 (Liters) 69
Table 58: Japan cider forecast consumption per capita, 2007?2012 (Liters) 69
Table 59: Japan FABs value, 2002?2007 (JPY m, nominal prices) 70
Table 60: Japan FABs value forecast, 2007?2012 (JPY m, nominal prices) 71
Table 61: Japan FABs value, 2002?2007 (US$ m nominal prices) 73
Table 62: Japan FABs value forecast, 2007?2012 (US$ m nominal prices) 73
Table 63: Japan FABs volume, 2002?2007 (Liters m) 74
Table 64: Japan FABs volume forecast, 2007?2012 (Liters m) 75
Table 65: Japan FABs brand share, by volume, 2006?2007 (%) 77
Table 66: Japan FABs volume, by brand 2006?2007 (Liters m) 77
Table 67: Japan FABs company share by volume, 2006?2007 (%) 79
Table 68: Japan FABs volume, by company, 2006?2007 (Liters m) 79
Table 69: Japan FABs distribution channels, by volume, 2006?2007 (%) 80
Table 70: Japan FABs volume, by distribution channel, 2006?2007 (Liters m) 80
Table 71: Japan FABs expenditure per capita, 2002?2007 (JPY, nominal prices) 82
Table 72: Japan FABs forecast expenditure per capita, 2007?2012 (JPY, nominal prices) 82
Table 73: Japan FABs expenditure per capita, 2002?2007 (US$ nominal prices) 83
Table 74: Japan FABs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 83
Table 75: Japan FABs consumption per capita, 2002?2007 (Liters) 84
Table 76: Japan FABs forecast consumption per capita, 2007?2012 (Liters) 84
Table 77: Global beer, cider and FABs market value, 2007 85
Table 78: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries 88
Table 79: Global beer, cider and FABs market volume, 2007 90
Table 80: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 93
Table 81: Leading players - Top 5 countries 95
Table 82: Japan beer, cider and FABs new product launches reports, by company (Top 5 companies), 2007 96
Table 83: Japan beer, cider and FABs new product launches SKUs, by company (Top 5 companies), 2007 97
Table 84: Japan beer, cider and FABs new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 97
Table 85: Japan beer, cider and FABs new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 98
Table 86: Japan beer, cider and FABs new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 98
Table 87: Japan beer, cider and FABs new product launches (reports) - Recent 5 launches (2007) 99
Table 88: Japan Key Facts 101
Table 89: Japan population, by age group, 2002-2007 (millions) 104
Table 90: Japan population forecast, by age group, 2007-2012 (millions) 105
Table 91: Japan population, by gender, 2002-2007 (millions) 105
Table 92: Japan population forecast, by gender, 2007-2012 (millions) 106
Table 93: Japan real GDP, 2002-2007 (JPY bn, 2000 prices) 106
Table 94: Japan real GDP forecast, 2007-2012 (JPY bn, 2000 prices) 106
Table 95: Japan nominal GDP, 2002-2007 (JPY bn, nominal prices) 107
Table 96: Japan nominal GDP forecast, 2007-2012 (JPY bn, nominal prices) 107
Table 97: Japan real GDP, 2002-2007 (US$ bn, 2000 prices) 107
Table 98: Japan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 108
Table 99: Japan consumer price index, 2002-2007 (2003=100) 108
Table 100: Japan consumer price index, 2007-2012 (2003=100) 108
Figure 1: Japan beer, cider and FABs value & value forecast, 2002?2012 (JPY m, nominal prices) 21
Figure 2: Japan beer, cider and FABs volume & volume forecast, 2002?2012 (Liters m) 25
Figure 3: Japan beer, cider and FABs company share, by volume, 2006?2007 (%) 28
Figure 4: Japan beer, cider and FABs distribution channels, by volume, 2006?2007(%) 31
Figure 5: Japan beer value & value forecast, 2002?2012 (JPY m, nominal prices) 41
Figure 6: Japan beer category growth comparison, by value, 2002?2012 44
Figure 7: Japan beer volume & volume forecast, 2002?2012 (Liters m) 47
Figure 8: Japan beer category growth comparison, by volume, 2002?2012 47
Figure 9: Japan beer company share, by volume, 2006?2007 (%) 50
Figure 10: Japan beer distribution channels, by volume, 2006?2007(%) 53
Figure 11: Japan cider value & value forecast, 2002?2012 (JPY m, nominal prices) 59
Figure 12: Japan cider volume & volume forecast, 2002?2012 (Liters m) 62
Figure 13: Japan cider distribution channels, by volume, 2006?2007(%) 66
Figure 14: Japan FABs value & value forecast, 2002?2012 (JPY m, nominal prices) 72
Figure 15: Japan FABs volume & volume forecast, 2002?2012 (Liters m) 76
Figure 16: Japan FABs company share, by volume, 2006?2007 (%) 78
Figure 17: Japan FABs distribution channels, by volume, 2006?2007(%) 81
Figure 18: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries 86
Figure 19: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries) 89
Figure 20: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 91
Figure 21: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries) 94
Figure 22: Map of Japan 101
Figure 23: Annual data review process 110
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