Beer Market in the US to 2014 (Beer, Cider and FABs)

Introduction

Beer Market in the US to 2014 (Beer, Cider and FABs) is a comprehensive resource for beer market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the US beer market.

Features and Benefits

• Identify key market segments by analyzing market size data for the beer market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the beer market in the US and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The beer market in the US increased at a compound annual growth rate of 0.6% between 2004 and 2009.
• The standard lager segment led the beer market in the US in 2009, with a share of 35.6%.
• The leading player in beer market in the US is Anheuser-Busch InBev.

Key questions answered

• Which will be the fastest growing segment within the beer market in the US?
• How will the forecast growth differ from the historic growth exhibited by the beer market in the US?
• Which company accounted for the largest share of the US beer market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 15
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Beer, US, value by segment ($m), 2004?14 11
Figure 2: Beer, US, category growth comparison, by value, 2004?14 11
Figure 3: Beer, US, volume by segment (liters, million), 2004?14 14
Figure 4: Beer, US, category growth comparison, by volume, 2004?14 14
Figure 5: Beer, US, company share by volume (%), 2008?09 17
Figure 6: Beer, US, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, US, value by segment ($m), 2004?09 9
Table 4: Beer, US, value forecast by segment ($m), 2009?14 10
Table 5: Beer, US, volume by segment (liters, million), 2004?09 12
Table 6: Beer, US, volume forecast by segment (liters, million), 2009?14 13
Table 7: Beer, US, brand share by volume (%), 2008?09 15
Table 8: Beer, US, volume by brand (liters, million), 2008?09 16
Table 9: Beer, US, company share by volume (%), 2008?09 18
Table 10: Beer, US, volume by company (liters, million), 2008?09 19
Table 11: Beer, US, distribution channels by volume (%), 2008?09 20
Table 12: Beer, US, volume by distribution channel (liters, million), 2008?09 20
Table 13: Beer, US, expenditure per capita ($), 2004?09 22
Table 14: Beer, US, forecast expenditure per capita ($), 2009?14 23
Table 15: Beer, US, consumption per capita (liters), 2004?09 23
Table 16: Beer, US, forecast consumption per capita (liters), 2009?14 24
Table 17: US population, by age group, 2004?09 (millions) 25
Table 18: US population forecast, by age group, 2009?14 (millions) 26
Table 19: US population, by gender, 2004?09 (millions) 26
Table 20: US population forecast, by gender, 2009?14 (millions) 27
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 27
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 27
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 28
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 25: US consumer price index, 2004?09 (2000=100) 29
Table 26: US consumer price index, 2009?14 (2000=100) 29


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