Beer Market in Canada to 2014 (Beer, Cider and FABs)

Introduction

Beer Market in Canada to 2014 (Beer, Cider and FABs) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Canadian beer market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the beer market in Canada and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The beer market in Canada increased at a compound annual growth rate of 1.7% between 2004 and 2009.
• The standard lager category led the beer market in Canada in 2009, with a share of 36.8%.
• Leading player in beer market in Canada is Anheuser-Busch InBev.


Key questions answered

• Which will be the fastest growing segment within the beer market in Canada?
• How will the forecast growth differ from the historic growth exhibited by the beer market in Canada?
• Which company accounted for the largest share of the Canadian beer market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Beer, Canada, value by segment (C$m), 2004?14 11
Figure 2: Beer, Canada, category growth comparison, by value, 2004?14 14
Figure 3: Beer, Canada, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, Canada, category growth comparison, by volume, 2004?14 18
Figure 5: Beer, Canada, company share by volume (%), 2008?09 21
Figure 6: Beer, Canada, distribution channels by volume (%), 2008?09 24
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, Canada, value by segment (C$m), 2004?09 9
Table 4: Beer, Canada, value forecast by segment (C$m), 2009?14 10
Table 5: Beer, Canada, value by segment ($m), 2004?09 12
Table 6: Beer, Canada, value forecast by segment ($m), 2009?14 13
Table 7: Beer, Canada, volume by segment (liters, million), 2004?09 15
Table 8: Beer, Canada, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, Canada, brand share by volume (%), 2008?09 19
Table 10: Beer, Canada, volume by brand (liters, million), 2008?09 20
Table 11: Beer, Canada, company share by volume (%), 2008?09 22
Table 12: Beer, Canada, volume by company (liters, million), 2008?09 22
Table 13: Beer, Canada, distribution channels by volume (%), 2008?09 23
Table 14: Beer, Canada, volume by distribution channel (liters, million), 2008?09 23
Table 15: Beer, Canada, expenditure per capita (C$), 2004?09 25
Table 16: Beer, Canada, forecast expenditure per capita (C$), 2009?14 26
Table 17: Beer, Canada, expenditure per capita ($), 2004?09 26
Table 18: Beer, Canada, forecast expenditure per capita ($), 2009?14 27
Table 19: Beer, Canada, consumption per capita (liters), 2004?09 27
Table 20: Beer, Canada, forecast consumption per capita (liters), 2009?14 28
Table 21: Canada population, by age group, 2004?09 (millions) 29
Table 22: Canada population forecast, by age group, 2009?14 (millions) 30
Table 23: Canada population, by gender, 2004?09 (millions) 30
Table 24: Canada population forecast, by gender, 2009?14 (millions) 31
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 31
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 31
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 32
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 32
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Canada consumer price index, 2004?09 (2000=100) 33
Table 32: Canada consumer price index, 2009?14 (2000=100) 33


[Inhaltsverzeichnis ausblenden]