TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (Czech Koruna), 2004?09 9
Value analysis (Czech Koruna), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Beer, Czech Republic, value by segment (CZKm), 2004?14 11
Figure 2: Beer, Czech Republic, category growth comparison, by value, 2004?14 14
Figure 3: Beer, Czech Republic, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, Czech Republic, category growth comparison, by volume, 2004?14 17
Figure 5: Beer, Czech Republic, company share by volume (%), 2008?09 20
Figure 6: Beer, Czech Republic, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, Czech Republic, value by segment (CZKm), 2004?09 9
Table 4: Beer, Czech Republic, value forecast by segment (CZKm), 2009?14 10
Table 5: Beer, Czech Republic, value by segment ($m), 2004?09 12
Table 6: Beer, Czech Republic, value forecast by segment ($m), 2009?14 13
Table 7: Beer, Czech Republic, volume by segment (liters, million), 2004?09 15
Table 8: Beer, Czech Republic, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, Czech Republic, brand share by volume (%), 2008?09 18
Table 10: Beer, Czech Republic, volume by brand (liters, million), 2008?09 19
Table 11: Beer, Czech Republic, company share by volume (%), 2008?09 21
Table 12: Beer, Czech Republic, volume by company (liters, million), 2008?09 21
Table 13: Beer, Czech Republic, distribution channels by volume (%), 2008?09 22
Table 14: Beer, Czech Republic, volume by distribution channel (liters, million), 2008?09 22
Table 15: Beer, Czech Republic, expenditure per capita (CZK), 2004?09 24
Table 16: Beer, Czech Republic, forecast expenditure per capita (CZK), 2009?14 25
Table 17: Beer, Czech Republic, expenditure per capita ($), 2004?09 25
Table 18: Beer, Czech Republic, forecast expenditure per capita ($), 2009?14 26
Table 19: Beer, Czech Republic, consumption per capita (liters), 2004?09 26
Table 20: Beer, Czech Republic, forecast consumption per capita (liters), 2009?14 27
Table 21: Czech Republic population, by age group, 2004?09 (millions) 28
Table 22: Czech Republic population forecast, by age group, 2009?14 (millions) 29
Table 23: Czech Republic population, by gender, 2004?09 (millions) 29
Table 24: Czech Republic population forecast, by gender, 2009?14 (millions) 30
Table 25: Czech Republic nominal GDP, 2004?09 (CZKbn, nominal prices) 30
Table 26: Czech Republic nominal GDP forecast, 2009?14 (CZKbn, nominal prices) 30
Table 27: Czech Republic real GDP, 2004?09 (CZKbn, 2000 prices) 31
Table 28: Czech Republic real GDP forecast, 2009?14 (CZKbn, 2000 prices) 31
Table 29: Czech Republic real GDP, 2004?09 ($bn, 2000 prices) 31
Table 30: Czech Republic real GDP forecast, 2009?14 ($bn, 2000 prices) 32
Table 31: Czech Republic consumer price index, 2004?09 (2000=100) 32
Table 32: Czech Republic consumer price index, 2009?14 (2000=100) 32
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