TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40
LIST OF FIGURES
Figure 1: Beer, France, value by segment (€m), 2004?14 11
Figure 2: Beer, France, category growth comparison, by value, 2004?14 14
Figure 3: Beer, France, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, France, category growth comparison, by volume, 2004?14 18
Figure 5: Beer, France, company share by volume (%), 2008?09 23
Figure 6: Beer, France, distribution channels by volume (%), 2008?09 26
Figure 7: Annual data review process 37
LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, France, value by segment (€m), 2004?09 9
Table 4: Beer, France, value forecast by segment (€m), 2009?14 10
Table 5: Beer, France, value by segment ($m), 2004?09 12
Table 6: Beer, France, value forecast by segment ($m), 2009?14 13
Table 7: Beer, France, volume by segment (liters, million), 2004?09 15
Table 8: Beer, France, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, France, brand share by volume (%), 2008?09 19
Table 10: Beer, France, volume by brand (liters, million), 2008?09 21
Table 11: Beer, France, company share by volume (%), 2008?09 24
Table 12: Beer, France, volume by company (liters, million), 2008?09 24
Table 13: Beer, France, distribution channels by volume (%), 2008?09 25
Table 14: Beer, France, volume by distribution channel (liters, million), 2008?09 25
Table 15: Beer, France, expenditure per capita (€), 2004?09 27
Table 16: Beer, France, forecast expenditure per capita (€), 2009?14 28
Table 17: Beer, France, expenditure per capita ($), 2004?09 28
Table 18: Beer, France, forecast expenditure per capita ($), 2009?14 29
Table 19: Beer, France, consumption per capita (liters), 2004?09 29
Table 20: Beer, France, forecast consumption per capita (liters), 2009?14 30
Table 21: France population, by age group, 2004?09 (millions) 31
Table 22: France population forecast, by age group, 2009?14 (millions) 32
Table 23: France population, by gender, 2004?09 (millions) 32
Table 24: France population forecast, by gender, 2009?14 (millions) 33
Table 25: France nominal GDP, 2004?09 (€bn, nominal prices) 33
Table 26: France nominal GDP forecast, 2009?14 (€bn, nominal prices) 33
Table 27: France real GDP, 2004?09 (€bn, 2000 prices) 34
Table 28: France real GDP forecast, 2009?14 (€bn, 2000 prices) 34
Table 29: France real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: France real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: France consumer price index, 2004?09 (2000=100) 35
Table 32: France consumer price index, 2009?14 (2000=100) 35
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