Beer Market in Germany to 2014 (Beer, Cider and FABs)

Introduction

Beer Market in Germany to 2014 (Beer, Cider and FABs) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the German beer market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the beer market in Germany and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The beer market in Germany decreased at a compound annual growth rate of 0.6% between 2004 and 2009.
• The standard lager category led the beer market in Germany in 2009, with a share of 44.1%.
• Leading player in beer market in Germany is Oetker Gruppe.


Key questions answered

• Which will be the fastest growing segment within the beer market in Germany?
• How will the forecast growth differ from the historic growth exhibited by the beer market in Germany?
• Which company accounted for the largest share of the German beer market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Macroeconomic Profile 32
Macroeconomic Indicators 32
Chapter 5 Research Methodology 37
Methodology overview 37
Secondary research 38
Market modeling 39
Creating an initial data model 39
Revising the initial data model 39
Creating a final estimate 40
Creating demographic value splits 40
Primary research 40
Data finalization 41
Ongoing research 41

LIST OF FIGURES
Figure 1: Beer, Germany, value by segment (€m), 2004?14 11
Figure 2: Beer, Germany, category growth comparison, by value, 2004?14 14
Figure 3: Beer, Germany, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, Germany, category growth comparison, by volume, 2004?14 18
Figure 5: Beer, Germany, company share by volume (%), 2008?09 23
Figure 6: Beer, Germany, distribution channels by volume (%), 2008?09 27
Figure 7: Annual data review process 38

LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, Germany, value by segment (€m), 2004?09 9
Table 4: Beer, Germany, value forecast by segment (€m), 2009?14 10
Table 5: Beer, Germany, value by segment ($m), 2004?09 12
Table 6: Beer, Germany, value forecast by segment ($m), 2009?14 13
Table 7: Beer, Germany, volume by segment (liters, million), 2004?09 15
Table 8: Beer, Germany, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, Germany, brand share by volume (%), 2008?09 19
Table 10: Beer, Germany, volume by brand (liters, million), 2008?09 21
Table 11: Beer, Germany, company share by volume (%), 2008?09 24
Table 12: Beer, Germany, volume by company (liters, million), 2008?09 25
Table 13: Beer, Germany, distribution channels by volume (%), 2008?09 26
Table 14: Beer, Germany, volume by distribution channel (liters, million), 2008?09 26
Table 15: Beer, Germany, expenditure per capita (€), 2004?09 28
Table 16: Beer, Germany, forecast expenditure per capita (€), 2009?14 29
Table 17: Beer, Germany, expenditure per capita ($), 2004?09 29
Table 18: Beer, Germany, forecast expenditure per capita ($), 2009?14 30
Table 19: Beer, Germany, consumption per capita (liters), 2004?09 30
Table 20: Beer, Germany, forecast consumption per capita (liters), 2009?14 31
Table 21: Germany population, by age group, 2004?09 (millions) 32
Table 22: Germany population forecast, by age group, 2009?14 (millions) 33
Table 23: Germany population, by gender, 2004?09 (millions) 33
Table 24: Germany population forecast, by gender, 2009?14 (millions) 34
Table 25: Germany nominal GDP, 2004?09 (€bn, nominal prices) 34
Table 26: Germany nominal GDP forecast, 2009?14 (€bn, nominal prices) 34
Table 27: Germany real GDP, 2004?09 (€bn, 2000 prices) 35
Table 28: Germany real GDP forecast, 2009?14 (€bn, 2000 prices) 35
Table 29: Germany real GDP, 2004?09 ($bn, 2000 prices) 35
Table 30: Germany real GDP forecast, 2009?14 ($bn, 2000 prices) 36
Table 31: Germany consumer price index, 2004?09 (2000=100) 36
Table 32: Germany consumer price index, 2009?14 (2000=100) 36


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