Beer Market in Hong Kong to 2014 (Beer, Cider and FABs)

Introduction

Beer Market in Hong Kong to 2014 (Beer, Cider and FABs) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hong Kong beer market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the beer market in Hong Kong and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The beer market in Hong Kong increased at a compound annual growth rate of 2.4% between 2004 and 2009.
• The standard lager category led the beer market in Hong Kong in 2009, with a share of 50.6%.
• Leading player in beer market in Hong Kong is San Miguel Corporation.


Key questions answered

• Which will be the fastest growing segment within the beer market in Hong Kong?
• How will the forecast growth differ from the historic growth exhibited by the beer market in Hong Kong?
• Which company accounted for the largest share of the Hong Kong beer market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40

LIST OF FIGURES
Figure 1: Beer, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Beer, Hong Kong, category growth comparison, by value, 2004?14 14
Figure 3: Beer, Hong Kong, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, Hong Kong, category growth comparison, by volume, 2004?14 17
Figure 5: Beer, Hong Kong, company share by volume (%), 2008?09 22
Figure 6: Beer, Hong Kong, distribution channels by volume (%), 2008?09 26
Figure 7: Annual data review process 37

LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer,Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Beer,Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Beer, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Beer, Hong Kong, value forecast by segment ($m), 2009?14 13
Table 7: Beer,Hong Kong, volume by segment (liters, million), 2004?09 15
Table 8: Beer, Hong Kong, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, Hong Kong, brand share by volume (%), 2008?09 18
Table 10: Beer, Hong Kong, volume by brand (liters, million), 2008?09 20
Table 11: Beer,Hong Kong, company share by volume (%), 2008?09 23
Table 12: Beer,Hong Kong, volume by company (liters, million), 2008?09 24
Table 13: Beer,Hong Kong, distribution channels by volume (%), 2008?09 25
Table 14: Beer,Hong Kong, volume by distribution channel (liters, million), 2008?09 25
Table 15: Beer, Hong Kong, expenditure per capita (HK$), 2004?09 27
Table 16: Beer, Hong Kong, forecast expenditure per capita (HK$), 2009?14 28
Table 17: Beer, Hong Kong, expenditure per capita ($), 2004?09 28
Table 18: Beer, Hong Kong, forecast expenditure per capita ($), 2009?14 29
Table 19: Beer, Hong Kong, consumption per capita (liters), 2004?09 29
Table 20: Beer, Hong Kong, forecast consumption per capita (liters), 2009?14 30
Table 21: Hong Kong population, by age group, 2004?09 (millions) 31
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 32
Table 23: Hong Kong population, by gender, 2004?09 (millions) 32
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 33
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 33
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 33
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 34
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 34
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 35
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 35


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