TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (Indian Rupee), 2004?09 9
Value analysis (Indian Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Beer, India, value by segment (INRm), 2004?14 11
Figure 2: Beer, India, category growth comparison, by value, 2004?14 14
Figure 3: Beer, India, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, India, category growth comparison, by volume, 2004?14 18
Figure 5: Beer, India, company share by volume (%), 2008?09 21
Figure 6: Beer, India, distribution channels by volume (%), 2008?09 24
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, India, value by segment (INRm), 2004?09 9
Table 4: Beer, India, value forecast by segment (INRm), 2009?14 10
Table 5: Beer, India, value by segment ($m), 2004?09 12
Table 6: Beer, India, value forecast by segment ($m), 2009?14 13
Table 7: Beer, India, volume by segment (liters, million), 2004?09 15
Table 8: Beer, India, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, India, brand share by volume (%), 2008?09 19
Table 10: Beer, India, volume by brand (liters, million), 2008?09 20
Table 11: Beer, India, company share by volume (%), 2008?09 22
Table 12: Beer, India, volume by company (liters, million), 2008?09 22
Table 13: Beer, India, distribution channels by volume (%), 2008?09 23
Table 14: Beer, India, volume by distribution channel (liters, million), 2008?09 23
Table 15: Beer, India, expenditure per capita (INR), 2004?09 25
Table 16: Beer, India, forecast expenditure per capita (INR), 2009?14 26
Table 17: Beer, India, expenditure per capita ($), 2004?09 26
Table 18: Beer, India, forecast expenditure per capita ($), 2009?14 27
Table 19: Beer, India, consumption per capita (liters), 2004?09 27
Table 20: Beer, India, forecast consumption per capita (liters), 2009?14 28
Table 21: India population, by age group, 2004?09 (millions) 29
Table 22: India population forecast, by age group, 2009?14 (millions) 30
Table 23: India population, by gender, 2004?09 (millions) 30
Table 24: India population forecast, by gender, 2009?14 (millions) 31
Table 25: India nominal GDP, 2004?09 (INRbn, nominal prices) 31
Table 26: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 31
Table 27: India real GDP, 2004?09 (INRbn, 2000 prices) 32
Table 28: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 32
Table 29: India real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: India real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: India consumer price index, 2004?09 (2000=100) 33
Table 32: India consumer price index, 2009?14 (2000=100) 33
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