Beer Market in Mexico to 2014 (Beer, Cider and FABs)

Introduction

Beer Market in Mexico to 2014 (Beer, Cider and FABs) is a comprehensive resource for beer market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Mexican beer market.

Features and Benefits

• Identify key market segments by analyzing market size data for the beer market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the beer market in Mexico and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The beer market in Mexico increased at a compound annual growth rate of 2.3% between 2004 and 2009.
• The standard lager segment led the beer market in Mexico in 2009, with a share of 93.4%.
• The leading player in beer market in Mexico is Grupo Modelo S.A.B. de C.V.

Key questions answered

• Which will be the fastest growing segment within the beer market in Mexico?
• How will the forecast growth differ from the historic growth exhibited by the beer market in Mexico?
• Which company accounted for the largest share of the Mexican beer market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (Mexican Peso), 2004?09 9
Value analysis (Mexican Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Beer, Mexico, value by segment (MXNm), 2004?14 11
Figure 2: Beer, Mexico, category growth comparison, by value, 2004?14 14
Figure 3: Beer, Mexico, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, Mexico, category growth comparison, by volume, 2004?14 17
Figure 5: Beer, Mexico, company share by volume (%), 2008?09 20
Figure 6: Beer, Mexico, distribution channels by volume (%), 2008?09 23
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, Mexico, value by segment (MXNm), 2004?09 9
Table 4: Beer, Mexico, value forecast by segment (MXNm), 2009?14 10
Table 5: Beer, Mexico, value by segment ($m), 2004?09 12
Table 6: Beer, Mexico, value forecast by segment ($m), 2009?14 13
Table 7: Beer, Mexico, volume by segment (liters, million), 2004?09 15
Table 8: Beer, Mexico, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, Mexico, brand share by volume (%), 2008?09 18
Table 10: Beer, Mexico, volume by brand (liters, million), 2008?09 19
Table 11: Beer, Mexico, company share by volume (%), 2008?09 21
Table 12: Beer, Mexico, volume by company (liters, million), 2008?09 21
Table 13: Beer, Mexico, distribution channels by volume (%), 2008?09 22
Table 14: Beer, Mexico, volume by distribution channel (liters, million), 2008?09 22
Table 15: Beer, Mexico, expenditure per capita (MXN), 2004?09 24
Table 16: Beer, Mexico, forecast expenditure per capita (MXN), 2009?14 24
Table 17: Beer, Mexico, expenditure per capita ($), 2004?09 25
Table 18: Beer, Mexico, forecast expenditure per capita ($), 2009?14 25
Table 19: Beer, Mexico, consumption per capita (liters), 2004?09 26
Table 20: Beer, Mexico, forecast consumption per capita (liters), 2009?14 26
Table 21: Mexico population, by age group, 2004?09 (millions) 27
Table 22: Mexico population forecast, by age group, 2009?14 (millions) 28
Table 23: Mexico population, by gender, 2004?09 (millions) 28
Table 24: Mexico population forecast, by gender, 2009?14 (millions) 29
Table 25: Mexico nominal GDP, 2004?09 (MXNbn, nominal prices) 29
Table 26: Mexico nominal GDP forecast, 2009?14 (MXNbn, nominal prices) 29
Table 27: Mexico real GDP, 2004?09 (MXNbn, 2000 prices) 30
Table 28: Mexico real GDP forecast, 2009?14 (MXNbn, 2000 prices) 30
Table 29: Mexico real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Mexico real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Mexico consumer price index, 2004?09 (2000=100) 31
Table 32: Mexico consumer price index, 2009?14 (2000=100) 31


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