Beer Market in New Zealand to 2014 (Beer, Cider and FABs)

Introduction

Beer Market in New Zealand to 2014 (Beer, Cider and FABs) is a comprehensive resource for beer market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the New Zealand beer market.

Features and Benefits

• Identify key market segments by analyzing market size data for the beer market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the beer market in New Zealand and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The beer market in New Zealand increased at a compound annual growth rate of 1% between 2004 and 2009.
• The standard lager segment led the beer market in New Zealand in 2009, with a share of 49%.
• The leading player in beer market in New Zealand is Kirin Brewery Holdings Company, Limited.

Key questions answered

• Which will be the fastest growing segment within the beer market in New Zealand?
• How will the forecast growth differ from the historic growth exhibited by the beer market in New Zealand?
• Which company accounted for the largest share of the New Zealand beer market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: beer 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Beer 9
Value analysis (New Zealand Dollar), 2004?09 9
Value analysis (New Zealand Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Beer, New Zealand, value by segment (NZ$m), 2004?14 11
Figure 2: Beer, New Zealand, category growth comparison, by value, 2004?14 14
Figure 3: Beer, New Zealand, volume by segment (liters, million), 2004?14 17
Figure 4: Beer, New Zealand, category growth comparison, by volume, 2004?14 17
Figure 5: Beer, New Zealand, distribution channels by volume (%), 2008?09 22
Figure 6: Annual data review process 32

LIST OF TABLES
Table 1: Beer category definitions 3
Table 2: Beer distribution channels 4
Table 3: Beer, New Zealand, value by segment (NZ$m), 2004?09 9
Table 4: Beer, New Zealand, value forecast by segment (NZ$m), 2009?14 10
Table 5: Beer, New Zealand, value by segment ($m), 2004?09 12
Table 6: Beer, New Zealand, value forecast by segment ($m), 2009?14 13
Table 7: Beer, New Zealand, volume by segment (liters, million), 2004?09 15
Table 8: Beer, New Zealand, volume forecast by segment (liters, million), 2009?14 16
Table 9: Beer, New Zealand, brand share by volume (%), 2008?09 18
Table 10: Beer, New Zealand, volume by brand (liters, million), 2008?09 19
Table 11: Beer, New Zealand, company share by volume (%), 2008?09 20
Table 12: Beer, New Zealand, volume by company (liters, million), 2008?09 20
Table 13: Beer, New Zealand, distribution channels by volume (%), 2008?09 21
Table 14: Beer, New Zealand, volume by distribution channel (liters, million), 2008?09 21
Table 15: Beer, New Zealand, expenditure per capita (NZ$), 2004?09 23
Table 16: Beer, New Zealand, forecast expenditure per capita (NZ$), 2009?14 23
Table 17: Beer, New Zealand, expenditure per capita ($), 2004?09 24
Table 18: Beer, New Zealand, forecast expenditure per capita ($), 2009?14 24
Table 19: Beer, New Zealand, consumption per capita (liters), 2004?09 25
Table 20: Beer, New Zealand, forecast consumption per capita (liters), 2009?14 25
Table 21: New Zealand population, by age group, 2004?09 (millions) 26
Table 22: New Zealand population forecast, by age group, 2009?14 (millions) 27
Table 23: New Zealand population, by gender, 2004?09 (millions) 27
Table 24: New Zealand population forecast, by gender, 2009?14 (millions) 28
Table 25: New Zealand nominal GDP, 2004?09 (NZ$bn, nominal prices) 28
Table 26: New Zealand nominal GDP forecast, 2009?14 (NZ$bn, nominal prices) 28
Table 27: New Zealand real GDP, 2004?09 (NZ$bn, 2000 prices) 29
Table 28: New Zealand real GDP forecast, 2009?14 (NZ$bn, 2000 prices) 29
Table 29: New Zealand real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: New Zealand real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: New Zealand consumer price index, 2004?09 (2000=100) 30
Table 32: New Zealand consumer price index, 2009?14 (2000=100) 30


[Inhaltsverzeichnis ausblenden]