TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
86 product SKUs launched in the Asia Pacific beer, cider and FABs market 2
Flavored alcoholic beverages (FABs) is the leading category in the Asia Pacific beer, cider and FABs market 2
Suntory is the leading manufacturer of new beer, cider and FABs products in the Asia Pacific 2
Cans was the dominant packing type among the new products launched in the Asia Pacific beer, cider and FABs market 2
Majority of the products launched in the beer, cider and FABs market used aluminum as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Beer, Cider and FABs Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 11
Beer, Cider and FABs Product Analysis 12
New product SKUs by country 12
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New products by package material 18
Detailed Product Descriptions 19
Appendix 72
Further reading 72
Country Groupings 72
Datamonitor consulting 72
How to contact experts in your industry 72
LIST OF FIGURES
Figure 1: Asia Pacific, beer, cider and FABs market value by category ($m), 2004–09 10
Figure 2: Asia Pacific, beer, cider and FABs market value by category ($m), 2009–14 11
Figure 3: Asia Pacific, beer, cider and FABs market, new product SKUs by top countries, Q4 2010 12
Figure 4: Asia Pacific, beer, cider and FABs market, new product SKUs by category, Q4 2010 14
Figure 5: Asia Pacific, beer, cider and FABs market, new product SKUs by manufacturer, Q4 2010 15
Figure 6: Asia Pacific, beer, cider and FABs market, new products by package type, Q4 2010 17
Figure 7: Asia Pacific, beer, cider and FABs market, new products by package material, Q4 2010 18
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 4
Table 2: Asia Pacific, beer, cider and FABs market value by category ($m), 2004–09 10
Table 3: Asia Pacific, beer, cider and FABs market value by category ($m), 2009–14 11
Table 4: Asia Pacific, beer, cider and FABs market, new product SKUs by top countries, Q4 2010 13
Table 5: Asia Pacific, beer, cider and FABs market, new product SKUs by category, Q4 2010 14
Table 6: Asia Pacific, beer, cider and FABs market, new product SKUs by manufacturer, Q4 2010 16
Table 7: Asia Pacific, beer, cider and FABs market, new products by package type, Q4 2010 17
Table 8: Asia Pacific, beer, cider and FABs market, new products by package material, Q4 2010 18
Table 9: Carlsberg - All Malt Premium Beer 19
Table 10: Bundaberg - Diet Ginger Beer 20
Table 11: Smirnoff Ice - Vodka with Lemon Flavor 21
Table 12: Takara Can Chu-Hi Jika Shibori - Chu Hi - Lime 22
Table 13: Suntory Kaori No Zeitaku - New Genre Brew 23
Table 14: Asahi - Caramel Macchiato Cocktail 24
Table 15: Calpis Sour - Ready To Drink Cocktail - Refresh Dry 25
Table 16: Suntory Maroyaka Umeshu - Ready-To-Drink Cocktail - Soda Wari 26
Table 17: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Berry Mix Special; Winter Fruit Party 27
Table 18: Calpis Sour Ajiwau Kajitsu - Ready-To-Drink Cocktail - Ao Ringo 28
Table 19: Furusshu - Jelly no Cocktail - Ichigo Milk Fumi 29
Table 20: Sugi Group Sour Time 7 - Chu-hi - Grapefruit; Lemon 30
Table 21: Takara - Shochu Highball - Naniwa Ginger 31
Table 22: Godo - Highball 32
Table 23: TaKaRa - Can Chu-Hi - Apple Cocktail 33
Table 24: Tuborg - Premium Beer 34
Table 25: Grolsch - Premium Lager 35
Table 26: Saigon - Beer 36
Table 27: Sol - Beer 37
Table 28: Suntory Chu-Hi -196 C - Chu-hi - Gold Squash; Pink Squash 38
Table 29: Suntory Chu-Hi Calorie. - Chu-hi - Daichi no Ringo; Taiyo no Orange 39
Table 30: Four Roses - Highball 40
Table 31: I.W. Happer Gold Medal - Highball 41
Table 32: Manila - Beer; Beer - Light 42
Table 33: Asahi Black Nikka - Clear Highball 43
Table 34: Savanna - Premium Cider - Dry; Light 44
Table 35: Asahi Sekai No Beer Kiko - Premium Nama Beer - Doitsu Marzen Type 45
Table 36: Asahi Kajitsu No Shunkan - Chu-hi - Kochi San Yuzu; Yamagata San La France 46
Table 37: Sapporo - Nama Beer - Ginza Lion Premium 47
Table 38: Takara Can Chu-Hi Jika Shibori - Chu-Hi - Ogonto 48
Table 39: Kirin Chu-Hi Hyoketsu Strong - Chu-Hi - Kanjuku Grapefruit Toshitsu Zero 49
Table 40: Lawson Value Line - Chu-Hi - Grapefruit 50
Table 41: Suntory Chu-Hi Calorie. - Chu-hi - Acerola; Aloe & Muscat 51
Table 42: TaKaRa Oishii Chu-Hi - Chu-Hi - Tropical Mix 52
Table 43: Nelson - German Munich Royal Black Beer 53
Table 44: Don Simon - Sparkling Sangria 54
Table 45: Ka Va Lan - Highball Whisky - Cola; Soda 55
Table 46: Carlton Dry Fusion Black - Beer 56
Table 47: Anker Stout - Black Beer 57
Table 48: Hite - Dry Finish D Beer 58
Table 49: Asahi Slat - Chu-hi - Sukkiri Ume 59
Table 50: Tooheys New - Australian Draught Beer 60
Table 51: Godfather Lite - Premium Lager Beer 61
Table 52: Pelican - Mild Alcoholic Beverage - Blueberry/Vodka; Red Wine; Wine Cooler 62
Table 53: XXXX Gold - Australian Lager Beer 63
Table 54: Singha - Premium Lager Beer 64
Table 55: Asahi Kajitsunosyukan - Osake - Shiimitsuto; Umenomi 65
Table 56: Asahi - Cocktail Partner - Blackcurrant & Orange; Orange; Peach; Salty Dog 66
Table 57: Suntory - Cocktail Karori - Raiti & Orennji & Gurebufurutsu 67
Table 58: Cass - Light Beer - 1.6l PET Bottle; 1l PET Bottle; 330ml Glass Bottle; 355ml Can; 500ml Can 68
Table 59: Skol - Beer 69
Table 60: Guinness Original - Stout 70
Table 61: Von Raven Pilsener - Beer 71
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