TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
99 product SKUs launched in the German beer, cider and FABs market 2
Flavored alcoholic beverages (FABs) is the leading category in German be, cider and FABs market 2
Karlsberg Group is the leading manufacturer in terms of new beer, cider and FABs productss in Germany 2
Bottles was the dominant packing type in the new products launched in German beer, cider and FABs market 2
Majority of the products launched in the beer, cider and FABs market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Beer, Cider and FABs Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 11
Beer, Cider and FABs Product Analysis 12
New product SKUs by category 12
New product SKUs by manufacturer 13
New products by package type 15
New product by package material 16
Detailed Product Descriptions 17
Appendix 58
Further reading 58
Datamonitor consulting 58
How to contact experts in your industry 58
LIST OF FIGURES
Figure 1: Germany, beer, cider and FABs market value by category ($m), 2004–09 10
Figure 2: Germany, beer, cider and FABs market value, by category ($m), 2009–14 11
Figure 3: Germany, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 12
Figure 4: Germany, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 13
Figure 5: Germany, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 15
Figure 6: Germany, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 16
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 4
Table 2: Germany, beer, cider and FABs market value by category ($m), 2004–09 10
Table 3: Germany, beer, cider and FABs market value by category ($m), 2009–14 11
Table 4: Germany, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 12
Table 5: Germany, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Table 6: Germany, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 15
Table 7: Germany, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 16
Table 8: Karlsberg - Weizenbier - Dunkel; Hefetrueb; Kristall 17
Table 9: Karlsberg - Weizenbier - Hefetrueb Alkoholfrei 18
Table 10: Kraeuter Gaudi - Apfel Kraeuter Cidre 19
Table 11: Three Sixty - Vodka Longdrink - Bitter Lemon; Cranberry; Energy 20
Table 12: Grafenwalder - Bier - Alkoholfrei 21
Table 13: Coppa Cocktails - Ready Mix Cocktail - Cosmopolitan; Long Island Iced Tea; Mai Tai; Mojito 22
Table 14: Summer Feeling - Aromatischer Weinhaltiger Cocktail - Erdbeere Himbeere 23
Table 15: Smirnoff - Vodka & Cola 24
Table 16: Captain Morgan Original Spiced Gold - Caribbean Rum & Cola 25
Table 17: Efes - Pilsener 26
Table 18: Masai - Marula Flavored Cider 27
Table 19: Bitburger - Premium Pils 28
Table 20: Tucher - Bier - Cola Weizen 29
Table 21: Bacardi Razz & Up - Alkoholisches Mixgetraenk 30
Table 22: Der Alte Hochstaedter - Apfelwein - Rose 31
Table 23: Palio - Aromatisierter Weinhaltiger Cocktail - Granatapfel; Waldmeister 32
Table 24: Seccxy Sprizz - Aperetivo Italiano 33
Table 25: Asbach & Cola - Asbach Cola Mixgetraenk 34
Table 26: Gruener Waldmeister - Aromatisiertes Waldmeistergetraenk - Mit Wodka 35
Table 27: Cab - Biermischgetraenk - Cherry & Beer 36
Table 28: Krombacher - Weizenbier - Alkoholfrei 37
Table 29: Krombacher - Beer - Pils; Radler 38
Table 30: Coppa - Cocktail - Cosmopolitan; Long Island Iced Tea; Mai Tai; Mojito 39
Table 31: Veltins V+ - Biermischgetraenk - Grapefruit 40
Table 32: Tango Secco - Perlwein - Cassis; Erdbeere; Quitte; Rosado 41
Table 33: Zuccotti Sprizz - Aromatisierter Weinhaltiger Cocktail 42
Table 34: Solentino - Aromatisierter Weinhaltiger Cocktail - Mojito; Mojito Himbeere; Sprizzer 43
Table 35: Riedenburger Brauhaus Dinx - Dinkel Bier Mix - Kirsche 44
Table 36: Reissdorf - Bier - Alkoholfrei 45
Table 37: Mionetto Il Spriz - Weinmixgetraenk 46
Table 38: Baller Balla - Perlwein 47
Table 39: Durbacher - Aromatisiertes Weinhaltiges Getraenk - Fresh Maracuja 48
Table 40: Aperito Sprizz - Aromatisierter Weinhaltiger Cocktail 49
Table 41: Ballermann Sangria - Weinmixgetraenk 50
Table 42: Veneziano Sprizz 2Go - Weinmixgetraenk 51
Table 43: Sun Beach Cocktails & Drinks - Coctel Listo para Tomar - Capirinha; Capiroska; Cosmopolitan; Daiquir Strawberry; Mojito; Mojito Sin; Pina Colada; San Francisco; Sex on the Beach; TQ Sunrise 52
Table 44: Islena - Cerveza 53
Table 45: Erdinger Weissbraeu - Weissbier - Champ 54
Table 46: Erdinger Weissbraeu - Weissbier - Alkoholfrei 55
Table 47: Canco - Ready To Drink Cocktail - Mai Tai; Pina Colada; Sex On The Beach 56
Table 48: Karlsberg Mixery - Beer Mix - Blend Bier + Bier + X 57
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