Beer,Cider and FABs Market in Japan - Product Launch Almanac 2010

Introduction

Datamonitor’s Beer, Cider and FABs market in Japan – Product Launch Almanac 2010 provides a complete guide to new product launches in Japanese beer, cider and FABs market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the beer, cider and FABs market in Japan, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Beer, Cider and FABs market in Japan - New product SKUs by category
• Beer, Cider and FABs market in Japan - New product SKUs by manufacturer
• Beer, Cider and FABs market in Japan - New product by pack type and materials
• Beer, Cider and FABs market in Japan – New Product descriptions

Highlights

• 237 product SKUs launched in the Japanese beer, cider and FABs market
• Flavored Alcoholic Beverages (FABs) is the leading category in Japanese beer, cider and FABs market
• Suntory is the leading manufacturer in terms of new beer, cider and FABs products in Japan

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Japanese Beer, Cider and FABs market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
237 product SKUs launched in the Japanese beer, cider and FABs market. 2
Flavored Alcoholic Beverages (FABs) is the leading category in Japanese beer, cider and FABs market. 2
Suntory is the leading manufacturer in terms of new beer, cider and FABs products SKUs in Japan. 2
Cans was the dominant packing type in the new products launched in Japanese beer, cider and FABs market .2
Majority of the products launched in the beer, cider and FABs market used metal as the package material. 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Beer, Cider and FABs Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 14
Beer, Cider and FABs Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 149
Further reading 149
Datamonitor consulting 149
How to contact experts in your industry 149

LIST OF FIGURES
Figure 1: Japan, beer, cider and FABs market value by category ($m), 2004–09 13
Figure 2: Japan, beer, cider and FABs market value by category ($m), 2009–14 14
Figure 3: Japan, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: Japan, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: Japan, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 18
Figure 6: Japan, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 19

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 4
Table 2: Japan, beer, cider and FABs market value by category ($m), 2004–09 13
Table 3: Japan, beer, cider and FABs market value by category ($m), 2009–14 14
Table 4: Japan, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: Japan, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: Japan, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 18
Table 7: Japan, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 19
Table 8: Takara Can Chu-Hi Jika Shibori - Chu Hi - Lime 20
Table 9: Suntory Kaori No Zeitaku - New Genre Brew 21
Table 10: Asahi - Caramel Macchiato Cocktail 22
Table 11: Calpis Sour - Ready To Drink Cocktail - Refresh Dry 23
Table 12: Suntory Maroyaka Umeshu - Ready-To-Drink Cocktail - Soda Wari 24
Table 13: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Berry Mix Special; Winter Fruit Party 25
Table 14: Calpis Sour Ajiwau Kajitsu - Ready-To-Drink Cocktail - Ao Ringo 26
Table 15: Furusshu - Jelly no Cocktail - Ichigo Milk Fumi 27
Table 16: Sugi Group Sour Time 7 - Chu-hi - Grapefruit; Lemon 28
Table 17: Godo - Highball 29
Table 18: Takara - Shochu Highball - Naniwa Ginger 30
Table 19: Suntory Chu-Hi -196 C - Chu-hi - Gold Squash; Pink Squash 31
Table 20: Suntory Chu-Hi Calorie. - Chu-hi - Daichi no Ringo; Taiyo no Orange 32
Table 21: Four Roses - Highball 33
Table 22: I.W. Happer Gold Medal - Highball 34
Table 23: Asahi Black Nikka - Clear Highball 35
Table 24: Asahi Sekai No Beer Kiko - Premium Nama Beer - Doitsu Marzen Type 36
Table 25: Asahi Kajitsu No Shunkan - Chu-hi - Kochi San Yuzu; Yamagata San La France 37
Table 26: Sapporo - Nama Beer - Ginza Lion Premium 38
Table 27: Takara Can Chu-Hi Jika Shibori - Chu-Hi - Ogonto 39
Table 28: Kirin Chu-Hi Hyoketsu Strong - Chu-Hi - Kanjuku Grapefruit Toshitsu Zero 40
Table 29: Lawson Value Line - Chu-Hi - Grapefruit 41
Table 30: Suntory Chu-Hi Calorie. - Chu-hi - Acerola; Aloe & Muscat 42
Table 31: TaKaRa Oishii Chu-Hi - Chu-Hi - Tropical Mix 43
Table 32: Don Simon - Sparkling Sangria 44
Table 33: Ka Va Lan - Highball Whisky - Cola; Soda 45
Table 34: Asahi Slat - Chu-hi - Sukkiri Ume 46
Table 35: Asahi Kutsurogi Jikomi 4VG - New Genre Brew 47
Table 36: Suntory Horoyoi - Chu-Hi - Hiyashi Anzu 48
Table 37: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Citrus Breeze; Tropical Passion 49
Table 38: Takara Can Chu-Hi Jika Shibori - Chu-Hi - Valencia Orange 50
Table 39: Suntory Chu-Hi -196 C Strong Zero - Chu-hi - Double Shekwasha 51
Table 40: Suntory Chu-Hi -196 C Zero Dry - Chu-Hi - Cider Shot 52
Table 41: Suntory Chu-Hi Calorie. - Chu-hi - Natsu Gentei Nangoku Fruit Pineapple; Natsu Gentei Nangoku Fruit Pink Guava 53
Table 42: Suntory Chu-Hi -196 C Strong Zero - Chu-hi - Super Strong 54
Table 43: Sapporo Fuyu Monogatari - Beer - Sumiyaki Bakuga Jikomi 55
Table 44: Godo Chokkyu Shobu - Chu-hi - Grapefruit; Lemon 56
Table 45: Asahi Cocktail Partner - Melon Soda Cocktail; Orange Summer Cocktail 57
Table 46: Calpis Sour Ajiwau Kajitsu - Ready-To-Drink Cocktail - Anzu 58
Table 47: Calpis Sour Ajiwau Kajitsu Premium - Ready-To-Drink Cocktail - Musk Melon 59
Table 48: Suntory Torys - Highball Drink 60
Table 49: Asahi Sparx - Chu-hi - Grapefruit; Lemon 61
Table 50: Suntory All Free - Beer Taste Inryo 62
Table 51: Calpis Bartime - Ready-To-Drink Cocktail - Lime Tropical Mix & Calpis; Whisky Orange & Calpis 63
Table 52: TaKaRa Can Chu-Hi Jika Shibori - Chu-Hi - Shekwasha 64
Table 53: TaKaRa Oishii Chu-Hi - Chu-Hi - Shiro Budo 65
Table 54: Asahi Kajitsu No Shunkan - Chu-hi - Kosui Nashi; Pione 66
Table 55: TaKaRa Oishii Chu-Hi - Chu-Hi - Pink Grapefruit Mix 67
Table 56: Calpis Bartime - Ready-To-Drink Cokctail - Rubyred Amaretto & Calpis 68
Table 57: Sapporo x Fujiya - Ready-To-Drink Cocktail - Nectar Sour Sparkling Peach 69
Table 58: Kirin Sekai No Highball - Tarujuku Calvados & Soda 70
Table 59: Kizakura - Nihonshu Highball 71
Table 60: Suntory Chu-Hi Calorie. - Chu-hi - Natsu Gentei Nangoku Fruit Lychee; Natsu Gentei Nangoku Fruit Mango 72
Table 61: Suntory Horoyoi - Chu-Hi - Aozora Ringo 73
Table 62: Suntory Otona No Dessert - Zeitaku Gelee no O-sake - Mango 74
Table 63: Black Nikka - Clear Highball 75
Table 64: Asahi Kajitsu no Shunkan - Chu-hi - Natsu Gentei Kan Amanatsu; Natsu Gentei Kan Muscat of Alexandria 76
Table 65: Sparkling Jinro - Ready-To-Drink Cocktail 77
Table 66: Yebisu - Premium Beer - Asuka Cruise Maroyaka Jukusei 78
Table 67: Asahi Orion - New Genre Brew - Southern Star 79
Table 68: Kirin Honkaku Karakuchi Mugi - New Genre Brew 80
Table 69: Sapporo Ice Lager - New Genre Brew 81
Table 70: Suntory Umami Tappuri Akiraku - New Genre Brew 82
Table 71: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Pink Sunset 83
Table 72: Clear Asahi - New Genre Brew 84
Table 73: TaKaRa Can Chu-Hi Jika Shibori - Chu-Hi - Budo; Grapefruit; Lemon; Momo; Ringo; Shekwasha; Ume; Yuzu 85
Table 74: Suntory Chu-Hi -196 C Zero Dry - Chu-Hi - Black Punch 86
Table 75: Asahi Slat - Chu-Hi - Blood Orange 87
Table 76: Suntory Chu-Hi -196 C Kodawari Kajuen - Ready-To-Drink Cocktail - Shekwasha 88
Table 77: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Happy Pine; Sweet Cherry 89
Table 78: Asahi Cocktail Partner - Mango no Cocktail; Pineapple no Cocktail 90
Table 79: Kirin Chu-Hi Hyoketsu - Chu-Hi - Ruby Grapefruit 91
Table 80: Godo La Cocktail Classique - Ready-To-Drink Cocktail - Cassis Orange; Moscow Mule 92
Table 81: Asahi W-Zero - Non-alcohol Beer Taste Inryo 93
Table 82: Suntory Kinu No Zeitaku - New Genre Brew 94
Table 83: Sapporo Five Star - Premium Nama Beer 95
Table 84: Sankt Gallen - Pineapple Ale 96
Table 85: Suntory Calorie - Chu-hi - Ringo; Shiro Budo 97
Table 86: Fukutokucho - Sannen Chozo Mugi Shochu Highball 98
Table 87: Suntory Kaku - Highball 99
Table 88: Asahi Cocktail Partner - Momo no Cocktail; Ume no Cocktail 100
Table 89: Godo Chokkyu Shobu - Chu-hi - Kyoho; Ume 101
Table 90: Godo - Highball 102
Table 91: Calpis Bartime - Ready-To-Drink Cokctail - Cassis Apple & Calpis 103
Table 92: Ginza Highball - Ready-To-Drink Cocktail 104
Table 93: Suntory Chu-Hi -196 C Zero Dry - Chu-Hi - Gin Tonic; Ginger Gold 105
Table 94: Godo Saisobishu - Sparkling Cocktail - Pastel Green; Pastel Pink 106
Table 95: Suntory Ginza Cocktail - Ready-to-Drink Cocktail - Hojun Budo 107
Table 96: Asahi Kajitsu no Shunkan - Chu-hi - Ajiwai Ume; Maroyaka Hakuto; Sappari Shekwasha; Sukkiri Kyoho 108
Table 97: Asahi - Nangoku Chu-hi - Acerola to Shekwasha; Lemon to Shekwasha; Pine to Shekwasha 109
Table 98: Crown Ambassador Reserve - Vintage Beer 110
Table 99: Kirin Zero - Happoshu 111
Table 100: Nippon Beer - Choco Biere 112
Table 101: Sankt Gallen - Marron Chocolate Stout 113
Table 102: Sapporo Craft Brew - Nama Beer - Citrus Alto 114
Table 103: Sapporo Creamy White - New Genre Brew 115
Table 104: Suntory Jokki Nama - New Genre Brew - Nomigotae Karakuchi 116
Table 105: Suntory 7shu no Hop Relax - New Genre Brew 117
Table 106: Celeb de Tomato - Tomato Biere 118
Table 107: Barbican - Bakuga 100% Non-alcohol Beer 119
Table 108: Kirin 1000 - New Genre Brew 120
Table 109: Kirin Plus-i - Non-alcohol Beer Taste Inryo - Yasumuhi no Alc. 0.00% 121
Table 110: Asahi Orion - Bakuga 100% Nama Beer - Ichiban Sakura 122
Table 111: Asahi Strong Off - New Genre Brew 123
Table 112: Asahi - Ready-To-Drink Chocolat Cocktail 124
Table 113: Asahi Cocktail Partner - Ready-To-Drink Cocktail - Berry Sparkling; Snow Sparkling 125
Table 114: Kirin Chu-Hi Hyoketsu - Chu-Hi - Ice Vodka 126
Table 115: Kirin Chu-Hi Hyoketsu - Chu-Hi - Special Hyoketsu Umeshu & Soda 127
Table 116: Kirin Sekai no Highball - Tarujuku Sherry Soda; Tarujuku Whisky Soda 128
Table 117: Suntory Chu-Hi -196 C Kodawari Kajuen - Ready-To-Drink Cocktail - Tochiotome 129
Table 118: Suntory Cocktail Calorie. - Ready-to-Drink Cocktail - Lychee Citrus Mix; Muscat Peach 130
Table 119: Suntory Horoyoi - Chu-Hi - Shiroi Sour 131
Table 120: TaKaRa Can Chu-Hi Jika Shibori - Chu-Hi - Ao Ringo 132
Table 121: TaKaRa Oishii Chu-Hi - Chu-Hi - Blood Orange Mix 133
Table 122: Asahi Shunka Shibori - Ready-To-Drink Cocktail - Haru Gentei Amasa Sukkiri Mikan to Kabosu; Haru Gentei Kaori Funwari Momo to Sakuranbo 134
Table 123: Asahi Shunka Shibori - Ready-To-Drink Cocktail - Fuyu Gentei Kokusan Tochiotome 135
Table 124: Asahi Slat - Chu-hi - Sukkiri Hakuto 136
Table 125: Calpis Bartime - Ready-To-Drink Cokctail - Kocha Kaoru Fuyu no Kuchidoke 137
Table 126: Calpis Sour Ajiwau Kajitsu - Ready-To-Drink Cokctail - Funwari Kaoru Momo 138
Table 127: Ei-Sho-Gen - Sonomama Nomeru Ranmeichu; Sonomama Nomeru Rinchinchu; Sonomama Nomeru Shinluchu 139
Table 128: Godo La Cocktail Fruit Sparkling - Ready-To-Drink Cocktail - Chardonnay White; Strawberry & Chardonnay 140
Table 129: Kirin Chu-Hi Hyoketsu - Chu-Hi - Peach 141
Table 130: Sankt Gallen - Kokutou Sweet Stout - Agunijima San Kokutou Shiyo; Iheyajima San Kokutou Shiyo; Kohamajima San Kokutou Shiyo; Yonagunijima San Kokutou Shiyo 142
Table 131: Sapporo Classic '09 Furano VINTAGE - Bakuga 100% Nama Beer 143
Table 132: Sapporo Fukkoku Sapporo Kan Beer - Lager Beer 144
Table 133: Sapporo Nama Beer Kuro Label - Nama Beer - Tohoku Hop 100% 145
Table 134: Sapporo Off no Zeitaku - New Genre Brew 146
Table 135: Suntory Fine Zero - Alcohol-free Beer 147
Table 136: Suntory Kohaku no Zeitaku - New Genre Brew 148


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