Beer,Cider and FABs Market in the US - Product Launch Almanac 2010

Introduction

Datamonitor’s Beer, Cider and FABs market in the US – Product Launch Almanac 2010 provides a complete guide to new product launches in the US beer, cider and FABs market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the beer, cider and FABs market in the US, with data from 2004 to 2009 and forecasts to 2014.

Scope

• Beer, Cider and FABs market in the US - New product SKUs by category
• Beer, Cider and FABs market in the US - New product SKUs by manufacturer
• Beer, Cider and FABs market in the US - New product by pack type and materials
• Beer, Cider and FABs market in the US – New Product descriptions

Highlights

• 203 product SKUs launched in the US beer, cider and FABs market
• Beer is the leading category in the US beer, cider and FABs market
• Destilleria Joaquin Alonso S.L. and Lagunitas Brewing Co. are the leading manufacturers in terms of new beer, cider and FABs products in the US

Reasons to Purchase

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the US Beer, Cider and FABs market
Analyze trends in product development over time

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
203 product SKUs launched in the US beer, cider and FABs market 2
Beer is the leading category in the US beer, cider and FABs market 2
Destilleria Joaquin Alonso S.L. and Lagunitas Brewing Co. are the leading manufacturers in terms of new beer, cider and FABs products in the US 2
Bottles was the dominant packing type in the new products launched in the US beer, cider and FABs market 2
Majority of the products launched in the beer, cider and FABs market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Beer, Cider and FABs Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 14
Beer, Cider and FABs Product Analysis 15
New product SKUs by category 15
New product SKUs by manufacturer 16
New products by package type 18
New product by package material 19
Detailed Product Descriptions 20
Appendix 128
Further reading 128
Datamonitor consulting 128
How to contact experts in your industry 128

LIST OF FIGURES
Figure 1: US, beer, cider and FABs market value by category ($m), 2004–09 12
Figure 2: US, beer, cider and FABs market value by category ($m), 2009–14 14
Figure 3: US, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 15
Figure 4: US, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 16
Figure 5: US, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 18
Figure 6: US, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 19

LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 4
Table 2: US, beer, cider and FABs market value by category ($m), 2004–09 13
Table 3: US, beer, cider and FABs market value by category ($m), 2009–14 14
Table 4: US, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 15
Table 5: US, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 17
Table 6: US, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 18
Table 7: US, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 19
Table 8: Sierra Nevada - Fresh Hop Ale - 2010 Celebration 20
Table 9: Lost Abbey - Carnevale Ale; Framboise de Amorosa Beer 21
Table 10: Deschutes - Bond Street Series Beer - Hop in the Dark Cascadian Dark Ale 22
Table 11: Grand Teton Brewing Co. - Tail Waggin' Double White Ale 23
Table 12: Port Brewing - Anniversary Ale Strong Pale Ale; Hot Rocks Dark Stein Lager 24
Table 13: JB Josephs Brau Brewing Co. - Oktoberfest German Style Lager 25
Table 14: Schlitz High Gravity - Beer - V.S.L. Very Smooth Lager 26
Table 15: Narragansett - Beer - Porter 27
Table 16: Tilt - Malt Beverage with Natural Flavor - Blue Raspberry; Green Lemon Lime Citrus; Purple Grape; Red Punch 28
Table 17: Blue Moon - Seasonal Collection Winter Abbey Ale; Special Edition Blue Moon Grand Cru 29
Table 18: Ithaca Beer Co. - Belgian-Style Amber Ale - Cold Front 30
Table 19: Atwater Block Brewery - Porter - Vanilla Java 31
Table 20: Ellicottville Brewing Company - Beer - Nut Brown; Pale Ale; Wheat Beer - Blue Berry 32
Table 21: Dog Bite - High Gravity Lager - 12 Pack Tray; Single Can 33
Table 22: Cordina - daiq-GO-ri - Rum & Strawberry; mar-GO-rita Wine Cocktail - Classic Lime 34
Table 23: Keystone - Beer in a Can - Ice; Light 35
Table 24: Goose Island - Ale - Harvest 36
Table 25: Monty Python's - Ale - Holy Grail 37
Table 26: Hooker - Oktoberfest Lager 38
Table 27: Coors Light Silver Bullet - Beer - Aluminum Pint 39
Table 28: HopShock - Beer - IPA 40
Table 29: Hefeweizen - Beer 41
Table 30: Jubelale - Festive Winter Ale 42
Table 31: Buffalo Bill's Brewery - Cream Ale - Orange Blossom 43
Table 32: Dogfish Head Bitches Brew - Ale 44
Table 33: Saranac - Limited Release Pumpkin Ale 45
Table 34: Dogfish Head - Punkin Ale 46
Table 35: Heineken - Beer - Premium Lager 47
Table 36: Josephs Brau (JB) Dunkelweizen - Amber Unfiltered Wheat Beer 48
Table 37: Mike's - Classic Margarita - Peach; Raspberry; Traditional Lime 49
Table 38: Dundee - Craft Pack of Ale - Stout and Kolsch-Style 50
Table 39: Anchor Brewing - Humming Ale 51
Table 40: Sierra Nevada - Autumn Brown Ale - Tumbler 52
Table 41: Blue Moon - Belgian White Belgian-Style Wheat Ale; Brewmaster's Summer Sampler Variety Pack - with Belgian White, Honey Moon Spring Ale & Pale Ale 53
Table 42: Anderson Valley Brewing - High Rollers Wheat Beer 54
Table 43: Leinenkugel's - Beer - Summer Shandy 55
Table 44: Leinenkugel's Explorer - Beer - Limited Edition Variety Pack 56
Table 45: DreamWeaver - Wheat Beer 57
Table 46: Genny - Beer - Light; Regular 58
Table 47: Jose Cuervo - Margaritas Pour & Serve Cocktail - Classic Lime; Mango; Pomegranate; Strawberry Lime 59
Table 48: Left Hand Brewing Company Good Juju - Beer Brewed with Ginger 60
Table 49: Coney Island Craft Lagers - 4-in-1 Summer Variety Pack 61
Table 50: Left Hand Brewing Company 400 Pound Monkey - English-Style India Pale Ale 62
Table 51: Coney Island Luna Lager - Commemorative Beer 63
Table 52: Fearless - Scottish Ale 64
Table 53: Dirty Blonde - Champagne Cocktail - Peach Passion Bellini; Raspberry Flirtini 65
Table 54: Shipyard - Ale - Wheat 66
Table 55: New Glarus Brewing Co. - Cabin Fever Lager - Wisconsin Style Honey Bock 67
Table 56: Batemans - Ruby Porter Beer - Mr. George's 68
Table 57: New Glarus Brewing Co. - No Coast Pale Ale - Moon Man 69
Table 58: Bacardi - Ready to Drink Classic Cocktail - Hand Shaken Strawberry Daiquiri; Pina Colada Infused with Coconut Water 70
Table 59: Lagunitas - Censored Ale - Rich Copper 71
Table 60: Lagunitas - Seasonal Beer - Brown Shugga' Sweet Release Ale; Little Sumpin' Sumpin' Ale; The Hairy Eyeball Ale; Undercover Investigation Shut-Down Ale 72
Table 61: Lagunitas - Seasonal Bombers Beer - Cappuccino Stout Ale; Little Sumpin' Wild Ale; Lucky 13 Anniversary Release Beer; The Gnarly Wine Style Ale; Wilco Tango Foxtrot Brown Ale 73
Table 62: Full Sail - Bourbon Barrel Porter Beer - Top Sail 74
Table 63: Lost Abbey - Red Poppy Ale 75
Table 64: Lost Abbey - Angel's Share Grand Cru 76
Table 65: Presidente - Beer - Light; Regular 77
Table 66: Abita - SOS (Save Our Shore) Beer - Unfiltered Weizen Pils 78
Table 67: Samuel Adams - Seasonal Brew - Summer Ale 79
Table 68: Samuel Adams - 2010 Longshot Ales - Old Ben Ale, Mile High Barley Wine, Lemon Pepper Saison 80
Table 69: Rogue - Ale - Chatoe Rogue, Dirtoir Black Lager; Dry-hopped Saint Rogue Red; Rogue Morimoto Soba Ale 81
Table 70: Ommegang BPA - Beer - Belgian-Style Pale Ale 82
Table 71: Daily's - Ready-to-Drink Pouch - Frozen Lemonade 83
Table 72: Pyramid - Summer Seasonal Blonde Ale - Curve Ball; Summer Variety 12 Pack 84
Table 73: Michelob - 2010 Wheat Beer Sampler Pack - Ginger Wheat, Shock Top Belgian White, Michelob Dunkel Weisse and Hop Hound Amber Wheat 85
Table 74: Samuel Adams Seasonal Brew - Nobel Pils 86
Table 75: Labatt Blue Light Lime - Premium Light Beer - 100% Natural Lime Flavor 87
Table 76: Colorado Native - Lager 88
Table 77: Moosehead - Light Beer - Lime 89
Table 78: Game Day - Beer - Ice; Light 90
Table 79: Sun Beach Cocktails & Drinks - Coctel Listo para Tomar - Capirinha; Capiroska; Cosmopolitan; Daiquir Strawberry; Mojito; Mojito Sin; Pina Colada; San Francisco; Sex on the Beach; TQ Sunrise 91
Table 80: Fade to Black - Stout Ale 92
Table 81: Jubel - 2010 Once-A-Decade Ale 93
Table 82: Honey Brown - Lager - Original 94
Table 83: Moutai - Beer - Imported Chinese 95
Table 84: Jack Daniels - Country Cocktails - Ginger Splash 96
Table 85: Harpoon 100 Barrel Series - Island Creek Oyster Stout 97
Table 86: Oskar Blues Brewery Gubna - Imperial IPA 98
Table 87: Seagram's Escapes - Flavored Cooler - Lime Melonade 99
Table 88: Smirnoff - Premium Malt Mixed Drink - Blueberry & Lemonade; Classic Lemonade; Cranberry & Lime 100
Table 89: Hite - Beer 101
Table 90: Black Beer Stout - Premium Beer 102
Table 91: Labatt - Imported from Canada Beer - Ice 103
Table 92: Lake Placid - Craft Brewing Beer - 46'er Pale Ale; India Pale Ale; Ubu Ale 104
Table 93: Strangford Lough Brewing Co. - Full Flavoured Irish Recipe Ale - Legbiter; St. Patrick's Best Ale 105
Table 94: New Belgium - Beer - Ranger IPA (India Pale Ale) 106
Table 95: Samuel Adams - Beer - Noble Pils 107
Table 96: Yuengling - Bock Beer 108
Table 97: W'10 - Brewmasters’ Release Beer - 2010 Pitch Black IPA 109
Table 98: Left Hand Brewing Company - Warrior IPA Fresh Hop Beer 110
Table 99: He'Brew - 13th Anniversary Ale - Jewbelation Bar Mitzvah 111
Table 100: BarbaRoja - Barrel-Aged Red Ale 112
Table 101: New Glarus Brewing Co. - Unplugged Series Beer - Old English Porter 113
Table 102: Crispin - Natural Hard Apple Cider - Honey Crisp Artisanal Reserve 114
Table 103: Deschutes - Beer - Red Chair IPA 115
Table 104: Avery - Anniversary Ale - Sixteen Saison 116
Table 105: Deschutes - Black Butte XXI Beer - 21st Birthday Reserve 117
Table 106: Deschutes - Once-A-Decade Ale - Jubel 2010 118
Table 107: Wagner Valley - Beer - Sled Dog Doppelbock 119
Table 108: Custom BrewCrafters - CB's - Beer - Canandaigua Lake Ale; Double Dark Cream Porter; EPA-English-Style Pale Ale 120
Table 109: Blue Moon - Limited Edition Belgian Style Beer - Grand Cru 121
Table 110: Blue Point Brewing Company - Micro Brew - Winter Ale 122
Table 111: Bud Light - Beer - Golden Wheat 123
Table 112: Dutch Republic 1581 - Beer 124
Table 113: Northern Pure - Premium Malt Beverage Go Anywhere Pak - Lemon Burst; Orange Squeeze; Raspberry Rush 125
Table 114: Samuel Smith - Bottle Conditioned Ale - Yorkshire Stingo 126
Table 115: Fireman's Brew - Beer - Blonde; Brewnette; Redhead 127


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