TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
110 product SKUs launched in the Russian beer, cider and FABs market 2
Beer is the leading category in Russian beer, cider and FABs market 2
Pivovarennaya Kompaniya Baltika OOO and SAN InBev OAO are the leading manufacturers in terms of new beer, cider and FABs products SKUs in Russia 2
Bottles was the dominant packing type in the new products launched in Russian beer, cider and FABs market 2
Majority of the products launched in the beer, cider and FABs market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Beer, Cider and FABs Market Overview 11
Market value, 2004–09 11
Market value forecast to 2014 12
Beer, Cider and FABs Product Analysis 13
New product SKUs by category 13
New product SKUs by manufacturer 14
New products by package type 16
New product by package material 17
Detailed Product Descriptions 18
Appendix 89
Further reading 89
Datamonitor consulting 89
How to contact experts in your industry 89
LIST OF FIGURES
Figure 1: Russia, beer, cider and FABs market value by category ($m), 2004–09 11
Figure 2: Russia, beer, cider and FABs market value by category ($m), 2009–14 12
Figure 3: Russia, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 13
Figure 4: Russia, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 14
Figure 5: Russia, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 16
Figure 6: Russia, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 17
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 4
Table 2: Russia, beer, cider and FABs market value by category ($m), 2004–09 11
Table 3: Russia, beer, cider and FABs market value by category ($m), 2009–14 12
Table 4: Russia, beer, cider and FABs market, new product SKUs by category, Jan 2010 – Dec 2010 13
Table 5: Russia, beer, cider and FABs market, new product SKUs by manufacturer, Jan 2010 – Dec 2010 15
Table 6: Russia, beer, cider and FABs market, new product by package type, Jan 2010 – Dec 2010 16
Table 7: Russia, beer, cider and FABs market, new product by package material, Jan 2010 – Dec 2010 17
Table 8: Eve - Malt Beverage With Fruit Juice - Peach 18
Table 9: Prazecka - Christmas Beer 19
Table 10: Apple Jack - Cider - Apple Pear; Apple Blackcurrant; Apple Strawberry 20
Table 11: Old Bobby - Ale 21
Table 12: Stolichnoe Premium - Lager 22
Table 13: Staryi Melnik Iz Bochonka - Pivo - Barkhatnoe 23
Table 14: Old Bobby - Lager 24
Table 15: Klinskoe - Pivo - Fresh 25
Table 16: Klinskoe - Pivo - Mokhito 26
Table 17: Klinskoe - Pivo - Arriva; Svetloe; Ultra Layt 27
Table 18: Military - Svetloe Pivo 28
Table 19: Yarpivo - Pivo - Zhivoe 29
Table 20: Oettinger - Beer - Pils 30
Table 21: Efes Fusion - Svetloe Pivo 31
Table 22: Somersby - Apple Cider 32
Table 23: Essa - Beer - Pineapple-Grapefruit 33
Table 24: Uralskiy Master - Pivo - Ledyanoe 34
Table 25: Nevskoe - Pivo - Zhivoe 35
Table 26: Sibirskiy Bochonok - Pivo - Moroznoe; Zhivoe 36
Table 27: Zatecky Gus Cerne - Pivo Temnoe 37
Table 28: Arsenalnoe Zolotoe - Pivo Svetloe 38
Table 29: Obolon - Beer - Grapefruit 39
Table 30: Dolce Iris - Special Flavored Beer - Chardonnay 40
Table 31: Coppa - Cocktail - Cosmopolitan; Long Island Iced Tea; Mai Tai; Mojito 41
Table 32: Trofi Effekt - Funktsionalnyi Slaboalkogolnyi Kokteyl - Feikhoa+Kivi 42
Table 33: Baltika - Pivo - 20 Yubileynoe 43
Table 34: Nevskoe - Pivo Svetloe - Imperskoe 44
Table 35: Gold Mine - Beer - Dark; Light 45
Table 36: Martini Soda - Cocktail 46
Table 37: Baltika - Pivo - Razlivnoe 47
Table 38: xeSex - Slaboalkogolnyi Gazirovannyi Napitok - Banana Daiquiri; Gin Tonik; Mojito; Pina Colada; Vodka Cherry 48
Table 39: Rizhskoe - Pivo Svetloe 49
Table 40: Cheshskoe - Pivo Svetloe 50
Table 41: Khlebnoe - Pivo Svetloe 51
Table 42: Barkhatnoe - Pivo Temnoe 52
Table 43: Sokol - Beer - Kola 53
Table 44: Apple Jack - Cider - Apple; Apple Blackberry; Apple Cherry 54
Table 45: St. Anton - Sidr - Grushevyi Tsvet; Yablochnyi s Chernoy Smorodinoy 55
Table 46: Kult - Pshenichnoe Temnoe Nefiltrovannoe Pivo 56
Table 47: Krinitsa Sapraudnae - Svetloe Pivo 57
Table 48: Bandidos - Slaboalkogolnyi Solodovyi Napitok - Ice; Light Lemon; Power; Tequila 58
Table 49: Izhevskoe Zhivoe - Pivo 59
Table 50: Cheshskiy Svatek - Pivo 60
Table 51: Stepan Razin - Pivo - Zhivoe 61
Table 52: Volnaya Sibir - Pivo Rodnogo Kraya - Zhivoe 62
Table 53: Strelets - Pivo - Zhivoe 63
Table 54: Zlaty Bazant - Beer - Cerne 64
Table 55: Zolotaya Angara - Pivo - Krepkoe 65
Table 56: Zatecky Gus - Pivo Svetloe 66
Table 57: Shikhan - Pivo - Zhivoe 67
Table 58: Okskoe - Pivo - Zhivoe 68
Table 59: Pikur - Pivo - Krepkoe 69
Table 60: Rifey - Pivo - Krepkoe 70
Table 61: Ostmark - Pivo - Zhivoe 71
Table 62: Amur Pivo - Pivo Rodnogo Kraya - Zhivoe 72
Table 63: Bereg Baykala - Pivo Rodnogo Kraya - Zhivoe 73
Table 64: John Smith's - Pivo Krasnoe Pasterizovannoe 74
Table 65: Badger Fursty Ferret - Ale 75
Table 66: Badger England's Gold - Ale 76
Table 67: Badger Golden Champion - Ale 77
Table 68: Badger Golden Glory - Ale 78
Table 69: Badger First Gold - Ale 79
Table 70: Badger Poacher's Choice - Ale 80
Table 71: Badger Tangle Foot - Ale 81
Table 72: Badger - Applewood Cider; Cider 82
Table 73: Badger Blandford Fly - Ale 83
Table 74: Faxe - Danish Beer - Amber; Royal 84
Table 75: Ochakovo - Pivo - Krepkoe 85
Table 76: Buket Chuvashii - Temnoe Pivo - Martovskoe Legkoe 86
Table 77: Pennaya Kollektsiya - Svetloe Pivo - Pennoe Serebro; Pennoe Zoloto 87
Table 78: Pennyi Uzel - Pivo - Legkoe; Regular 88
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