TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
72 product SKUs launched in the Western Europe beer, cider and FABs market 2
Beer is the leading category in the Western Europe beer, cider and FABs market 2
Karlsberg Group is the leading manufacturer of new beer, cider and FABs products in Western Europe 2
Bottles was the dominant packing type among the new products launched in the Western Europe beer, cider and FABs market 2
Majority of the products launched in the beer, cider and FABs market used glass as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Beer, Cider and FABs Market Overview 10
Market value, 2004–09 10
Market value forecast to 2014 11
Beer, Cider and FABs Product Analysis 12
New product SKUs by country 12
New product SKUs by category 14
New product SKUs by manufacturer 15
New products by package type 17
New products by package material 18
Detailed Product Descriptions 19
Appendix 66
Further reading 66
Country Groupings 66
Datamonitor consulting 66
How to contact experts in your industry 66
LIST OF FIGURES
Figure 1: Western Europe, beer, cider and FABs market value by category ($m), 2004–09 10
Figure 2: Western Europe, beer, cider and FABs market value by category ($m), 2009–14 11
Figure 3: Western Europe, beer, cider and FABs market, new product SKUs by top countries, Q4 2010 12
Figure 4: Western Europe, beer, cider and FABs market, new product SKUs by category, Q4 2010 14
Figure 5: Western Europe, beer, cider and FABs market, new product SKUs by manufacturer, Q4 2010 15
Figure 6: Western Europe, beer, cider and FABs market, new products by package type, Q4 2010 17
Figure 7: Western Europe, beer, cider and FABs market, new products by package material, Q4 2010 18
LIST OF TABLES
Table 1: Beer, cider and FABs category definitions 4
Table 2: Western Europe, beer, cider and FABs market value by category ($m), 2004–09 10
Table 3: Western Europe, beer, cider and FABs market value by category ($m), 2009–14 11
Table 4: Western Europe, beer, cider and FABs market, new product SKUs by top countries, Q4 2010 13
Table 5: Western Europe, beer, cider and FABs market, new product SKUs by category, Q4 2010 14
Table 6: Western Europe, beer, cider and FABs market, new product SKUs by manufacturer, Q4 2010 16
Table 7: Western Europe, beer, cider and FABs market, new products by package type, Q4 2010 17
Table 8: Western Europe, beer, cider and FABs market, new products by package material, Q4 2010 18
Table 9: Amstel - Lager Beer 19
Table 10: Karlsberg - Weizenbier - Dunkel; Hefetrueb; Kristall 20
Table 11: Karlsberg - Weizenbier - Hefetrueb Alkoholfrei 21
Table 12: Kraeuter Gaudi - Apfel Kraeuter Cidre 22
Table 13: Three Sixty - Vodka Longdrink - Bitter Lemon; Cranberry; Energy 23
Table 14: Margarita - Boisson Petillante - Saveur Margarita 24
Table 15: Olvi - Beer - Jouluolut 25
Table 16: Mionetto Il Spr!z - Wine Mix Drink 26
Table 17: Stiegl Herbst-Gold - Beer 27
Table 18: Fohrenburger - Kleines Dunkles Bier 28
Table 19: Union - Cider - Fersken og Bringebaere 29
Table 20: Eristoff - Vodka Based Mixed Drink - Orange 30
Table 21: Bacardi - Rum Mixed Drink - Superior & Cola 31
Table 22: Bomonti - Malt Beer 32
Table 23: Ambar Lemon - Shandy Panache 33
Table 24: Mongozo - Bier - Premium Pilsener 34
Table 25: Don Simon - Sparkling Sangria 35
Table 26: So Bacco - Wine Cooler Cocktail - Blanc Litchi/Ginger; Rose Goyave/Cranberry 36
Table 27: Sharp's Doom Bar - Bottled Beer 37
Table 28: Crabbie's - Alcoholic Ginger Beer 38
Table 29: Ringwood Brewery Boondoggle - Blonde Ale 39
Table 30: Frank's - Alcoholic Root Beer 40
Table 31: Greene King Very Special - India Pale Ale 41
Table 32: Herrljunga +46 - Hoestcider - Apple & Cranberry 42
Table 33: Spendrups - Premium Lager - Alkoholfri 43
Table 34: Crabbie's - Original Alcoholic Ginger Beer 44
Table 35: Birradamare 'na Birretta - Birra Nera 45
Table 36: Birradamare Birra Roma - Birra 46
Table 37: Hollows - Superior Alcoholic Ginger Beer 47
Table 38: Grafenwalder - Bier - Alkoholfrei 48
Table 39: Butcombe Brewery - The Original Bitter 49
Table 40: Bulmers - Cider - Red Apple 50
Table 41: Warsteiner - Birra - Premium Verum 51
Table 42: Summer Feeling - Aromatischer Weinhaltiger Cocktail - Erdbeere Himbeere 52
Table 43: Coppa Cocktails - Ready Mix Cocktail - Cosmopolitan; Long Island Iced Tea; Mai Tai; Mojito 53
Table 44: Cerveza Mexicali - Beer 54
Table 45: Carrefour Discount - Cerveza 55
Table 46: Sagres - Panache - Limao 56
Table 47: Super Bock - Cerveja sem Alcool - Maca 57
Table 48: Eristoff Premium Vodka - A Mix of Vodka - Cola; Orange 58
Table 49: Smirnoff - Vodka & Juice Drink - Apple 59
Table 50: Shepherd Neame Spitfire - Premium Kentish Ale 60
Table 51: Banks's - Bitter 61
Table 52: Tails Original - Pre Mixed Cocktail - Cosmopolitan; Espresso Martini; Mai Tai 62
Table 53: Auchan - Cidre 63
Table 54: Grevens - Eplecider - Halvtorr 64
Table 55: Left Hand - Beer - Haystack Wheat 65
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