Benchmarking the market potential for energy efficiency products and services in Europe

The energy efficiency industry is undergoing rapid expansion as a result of rising energy prices and tighter market regulation as both utility and non-utility market participants seek to diversify their core offering as a strategic response to energy market liberalization. This report provides a unique assessment of the size and scale of the energy efficiency markets in all 27 EU Member States.

Report Highlights
The power efficiency of major EU economies has risen following greater labor productivity. Tight capacity margins in several key European markets means energy efficiency can act as a low cost proxy for new power generation. Energy efficiency strategies should leverage purchase parity-adjusted price differentials in the former Soviet block countries

As far as attitudes towards energy efficiency are concerned, market entry strategies must consider the divergence in consumer behavior as consumers' willingness to pay more for energy efficient products and services is a key determinant of successful entry strategies as is the actual take-up of energy efficiency products and services.

Unaltered future power and gas consumption levels means energy efficiency will keep growing in line with the power services industry, albeit at a lower pace than seen over the 2000-05 period. The relative attractiveness of European energy efficiency markets will shift considerably over the next few years from their current position.
[Studien Infos ausblenden]

Figure 1: Energy efficiency market attractiveness is represented on a scale numbered 0 to 10 3
Figure 2: The nine scoring metrics used can be divided into two distinct categories - those influenced by the market environment and those driven by customers 4
Figure 3: Over the past nine years, the greatest increase in power efficiency has taken place in Eastern European countries 5
Figure 4: Portugal's has bucked the trend of increased gas efficiency across EU Member States, mainly because of high gas consumption growth 6
Figure 5: Power consumption levels in the majority of all EU27 Member States have increased every year since 2000 7
Figure 6: Growth in natural gas consumption levels have varied across the EU and have been highest in Greece and the Iberian countries 8
Figure 7: Energy efficiency can play a part in offsetting tight capacity margins in Finland, Slovakia and Hungary (2008 capacity margin data) 9
Figure 8: Eastern European countries exhibit wide variances between local currency prices and PPS prices 10
Figure 10: Member States highlighted in the top-right hand corner show concern about global warming and are willing to act accordingly 11
Figure 9: Products and services that curb energy and water consumption are most popular, particularly in Cyprus, Denmark and Germany 12
Figure 11: Only nine EU countries would be prepared to pay more than the European average for energy produced by greener sources 13
Figure 12: Sweden has the highest MAI scores thanks to a favorable and balanced market framework and strongly sympathetic consumer attitudes 14
Figure 13: By 2015, Bulgaria, Portugal and Slovakia are expected to make the greatest power-efficiency gains (all other factors excluded) 15
Figure 14: Gas intensity growth rates in four states are expected to creep past 0%, implying decreasing energy efficiency levels in those countries 16
Figure 15: Over the next seven years, power consumption levels are expected to rise in all but two European countries 17
Figure 16: High consumption growth rates in Ireland, Portugal, and Estonia point towards increasing gas-efficiency opportunities in these states 18
Figure 17: Anticipated capacity margin constraints in Italy and Belgium make both countries prone to increased levels of power efficiency levels 19
Figure 18: By 2015, the relative attractiveness of European energy efficiency markets will have shifted considerably 20
Figure 19: Germany, Sweden and Italy have the highest market attractiveness and competitive intensity scores, and the largest power spend 21
Figure 20: Many qualitative and quantitative factors have affected the want and need for EU energy efficiency over the past nine years 24
Figure 21: Over the next seven years, local factors that drive the demand for in-country energy efficiency are set to alter significantly 25
[Tabellenverzeichnis ausblenden]