Table 1: Consumer survey: the importance that individuals attach to developing or maintaining positive personal relationships to create a feeling of wellbeing or wellness, in 15 countries across Europe, Asia Pacific, South America and the US, by country, 2008 7
Table 2: Consumer survey: the importance attached to diet and nutrition in creating a felling of wellbeing in 15 countries across Europe, Asia Pacific, South America and the US, by country, 2008 8
Table 3: Consumer survey: the amount of attention given to the amount of carbohydrates consumed on a day to day basis, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 9
Table 4: Consumer survey: the amount of attention given to the number of calories consumed on a day-to-day basis, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 11
Table 5: Consumer survey: attention do you give towards the food and beverage proprieties, in 15 countries across Europe, Asia Pacific, South America and the US, by country and gender, 2008 12
Table 6: Consumer survey: consciousness of the link between diet and appearance, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 15
Table 7: Consumer survey: the amount of attention given towards potential weight gain from drinking alcohol, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 16
Table 8: Summary of responses of who respondents feel is responsible for ensuring protection from alcohol abuse, segmented by number of drinks usually consumed per consumption occasion, EU25, 2006 18
Table 9: Consumer survey: level of attention given towards not drinking too much alcohol in general, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 19
Table 10: Consumer survey: propensity to moderate alcohol consumption in the past six months, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 23
Table 11: Consumer survey: the propensity for western European and US consumers to moderate alcohol consumption in 2008 compared to 2006, by country 24
Table 12: Volume consumed per alcoholic drinking occasion (liters), in Europe and the US, by country, 2002-2012 26
Table 13: The total market volume (millions of liters) and value (US$ millions) of alcoholic beverages, in 15 countries across Europe, Asia Pacific, South America and the US, 2002-2012 27
Table 14: Consumer survey: the number of alcoholic drinks consumed on a typical weeknight drinking occasion (Monday to Thursday), in 15 countries across Europe, Asia Pacific, South America and the US, 2008 31
Table 15: Consumer survey: the number of alcoholic drinks consumed on a typical weekend night drinking occasion (Friday to Sunday), in 15 countries across Europe, Asia Pacific, South America and the US, 2008 32
Table 16: Average consumption of alcoholic drinks per occasion, EU25, 2006 34
Table 17: Consumer survey: the influence of health on consumers' choice of alcoholic drink products, in 15 countries across Europe, Asia Pacific, South America and the US, by country, 2008 40
Table 18: Consumer survey: the amount of attention given to the long-term health impact from drinking too much alcohol, in 15 countries across Europe, Asia-Pacific, South America and the US, 2008 41
Table 19: Consumer survey: beliefs about alcohol and cancer risk in 29 countries, by income group and level of alcohol consumption 43
Table 20: Consumer survey: propensity to choose alcoholic drinks with health considerations in mind, in 15 countries across Europe, Asia Pacific, South America and the US, 2008 44
Table 21: Consumer survey: a comparison in the propensity to choose alcoholic drinks with health considerations in mind, in western Europe and the US, by country, 2006 and 2008 45
Table 22: Consumer survey: the importance attached to 'finding ways to escape the pressures of everyday life', in 15 countries across Europe, Asia Pacific, South America and the US, 2008 48
Table 23: Consumer survey: frequency of enjoying ""small indulgences to escape the pressures of everyday life"", in 15 countries across Europe, Asia Pacific, South America and the US, by country, 2008 49
Table 24: Consumer survey: propensity to enjoy small indulgences to escape the pressures of everyday life more or less in 2008 compared to 2006, in Europe and the US, by country, 50
Table 25: Consumer survey: attention given towards the amount of money spent on alcohol in 15 countries across Europe, Asia Pacific, South America and the US, by country, 2008 52
Table 26: The overall number and percentage of adults of legal drinking age (LDA) abstaining from alcohol consumption, in 15 countries across Europe, Asia Pacific, South America and the US, by country, 2008 54
Table 27: The percentage of consumers abstaining from alcohol consumption, in 15 countries across Europe, Asia-Pacific, South America and the US, by country and gender, 2008 55
Table 28: The percentage of consumers abstaining from alcohol consumption, in 15 countries across Europe, Asia Pacific, South America and the US, by country and age, 2008 56
Table 29: The approximate calorie content of a range of alcoholic beverages 60
Figure 1: There are a number of drivers and inhibitors impacting the moderate consumption of alcohol 5
Figure 2: The idea of 'holistic wellbeing' encapsulates the six dimensions associated with wellness 7
Figure 3: More than one in five consumers across all markets are attentive towards the amount of carbohydrates they consume on a day to day basis 10
Figure 4: In Europe, Italian and French consumers are the most calorie conscious 11
Figure 5: Body shape is a big concern for many consumers around the world 14
Figure 6: Around one-third of drinkers are highly attentive towards the potential weight gained from alcoholic beverage consumption 17
Figure 7: The majority of consumers are generally attentive to ensuring they do not drink too much alcohol 20
Figure 8: These campaigns reflects the intensifying focus of broader health campaigns targeted at drinkers and will help to ensure that consumers remain more mindful of how much they drink 21
Figure 9: Some consumers are moderating their alcoholic drinks consumption with increasing regularity 23
Figure 10: The majority of consumers in Europe and the US have not significantly changed their drinking habits in the last three years 25
Figure 11: Binge drinking is defined differently by the media and the medical fraternity 30
Figure 12: Koreans are most likely to consume five or more alcoholic drinks in a typical weekend sitting 33
Figure 13: Higher incomes are associated with more frequent alcohol consumption 35
Figure 14: Early Mid-Lifers are more likely than average to engage in binge-drinking in almost every featured country 36
Figure 15: There are a number of motivations, mindsets and occasion-led factors influencing heavier drinking 37
Figure 16: Health is a mid-ranging factor influencing the choice of alcoholic beverages 40
Figure 17: Consumers are conscious of the long-term impact from drinking too much alcohol 42
Figure 18: The majority of consumers are not changing their alcoholic drinking habits to accommodate health considerations 44
Figure 19: Health considerations have become more important for 1 in 4 drinkers in 2008 46
Figure 20: Enjoying small indulgences to escape everyday pressures has remained a theme in global consumer behavior in 2008 49
Figure 21: The desire for small indulgences to escape the pressure of everyday life has intensified in 2008 despite the doom-laden discourse surrounding the economic downturn 51
Figure 22: Consumers are attentive to the overall amount of money spent on alcohol 52
Figure 23: Consumers' alcoholic preferences vary considerably on a country-by-country basis 58
Figure 24: Beer, cider and FABs is the most popular category of alcoholic drinks by market value 59
Figure 25: Beer is most popular with consumers as an accompaniment to a relaxing occasion in the on-trade 61
Figure 26: The success of some low-carb beer brands shows the potential for healthier options in the beer market 62
Figure 27: Some beers have been formulated to appeal to a female audience 63
Figure 28: Wine is most popular as a complement to food within the home 64
Figure 29: Spirits are preferred by some consumers for high-energy drinking occasions 65
Figure 30: The growing influence of health and wellbeing is reflected by new product formulation in the spirits market 66
Figure 31: Better-for-you, sweeter beers have been introduced as a way to attract women to the beer category 69
Figure 32: Functional beers is an emerging concept in alcoholic drinks 69
Figure 33: Better-for-you innovation opportunities exist outside of the beer category 71
Figure 34: Smaller serving/package sizes can be used to attract moderate and health conscious drinkers 72
Figure 35: Adopting more refined approaches to production and distillation can assist in credibly positioning an alcoholic beverage as a 'better' option 74
Figure 36: Superfruits such as pomegranate, acai berries and mangosteen have featured in a growing number of food and beverage products in recent years 75
Figure 37: High antioxidant ingredients with a healthy halo are also appearing in alcoholic beverages 76
Figure 38: The health benefits of red wine are being offered in alternative product formats 77
Figure 39: Pernod Ricard is currently about six months in to a 12 month responsible drinking campaign with the dedicated website 78
Figure 40: SABMiller launched TalkingAlcohol.com to act as ""a comprehensive guide to alcohol"" for consumers 79
Figure 41: Drinkiq.com is part of Diageo's global efforts to demonstrate a commitment to responsible drinking 80
Figure 42: Diageo is attempting to make its drink products more transparent 80
Figure 43: Promoting responsible drinking is also a focus of the European Commission 81
Figure 44: Whyte & Mackay is using responsible drinking themes in marketing to encourage consumers to trade up to premium variants 83
Figure 45: Corona and Belvedere have used different approaches to link consumption with escapism 84
Figure 46: Confectionery-based indulgence already exists in the spirits category 85
Figure 47: Quality time is an important marketing message for premium drinks 86
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