Bird, Fish and Rodent Care in the USA to 2011

This databook is a detailed information resource covering all the key data points on Bird, Fish and Rodent Care in the USA. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Bird, Fish and Rodent Care in the USA increased between 2001-2006, growing at an average annual rate of 3.2%. The leading company in the market in 2006 was Spectrum Brands Inc. The second-largest player was Wardley Corp. with Aquarium Pharmaceuticals Inc. in third place.


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Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: USA Bird, Fish and Rodent Care value, 2001-2006 (US$ m, nominal prices) 16
Table 3: USA Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m, nominal prices) 17
Table 4: USA Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 19
Table 5: USA Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 20
Table 6: USA Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 23
Table 7: USA Bird, Fish and Rodent Care value, by brand 2005-2006 (US$ m nominal prices) 25
Table 8: USA Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 28
Table 9: USA Bird, Fish and Rodent Care value, by company, 2005-2006 (US$ m nominal prices) 30
Table 10: USA Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$, nominal prices) 32
Table 11: USA Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$, nominal prices) 32
Table 12: USA Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 33
Table 13: USA Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 33
Table 14: Spectrum Brands Inc. Key Facts 34
Table 15: USA Bird value, 2001-2006 (US$ m, nominal prices) 36
Table 16: USA Bird value forecast, 2006-2011 (US$ m, nominal prices) 37
Table 17: USA Bird volume, 2001-2006 (Kg/Units m) 39
Table 18: USA Bird volume forecast, 2006-2011 (Kg/Units m) 40
Table 19: USA Bird brand share, by value, 2005-2006 (%) 42
Table 20: USA Bird value, by brand 2005-2006 (US$ m nominal prices) 43
Table 21: USA Bird company share by value, 2005-2006 (%) 45
Table 22: USA Bird value, by company, 2005-2006 (US$ m nominal prices) 46
Table 23: USA Bird expenditure per head, 2001-2006 (US$, nominal prices) 47
Table 24: USA Bird forecast expenditure per head, 2006-2011 (US$, nominal prices) 47
Table 25: USA Bird consumption per head, 2001-2006 (Kg/Units) 48
Table 26: USA Bird forecast consumption per head, 2006-2011 (Kg/Units) 48
Table 27: USA Fish value, 2001-2006 (US$ m, nominal prices) 49
Table 28: USA Fish value forecast, 2006-2011 (US$ m, nominal prices) 50
Table 29: USA Fish volume, 2001-2006 (Kg/Units m) 52
Table 30: USA Fish volume forecast, 2006-2011 (Kg/Units m) 53
Table 31: USA Fish brand share, by value, 2005-2006 (%) 55
Table 32: USA Fish value, by brand 2005-2006 (US$ m nominal prices) 56
Table 33: USA Fish company share by value, 2005-2006 (%) 58
Table 34: USA Fish value, by company, 2005-2006 (US$ m nominal prices) 58
Table 35: USA Fish expenditure per head, 2001-2006 (US$, nominal prices) 59
Table 36: USA Fish forecast expenditure per head, 2006-2011 (US$, nominal prices) 59
Table 37: USA Fish consumption per head, 2001-2006 (Kg/Units) 60
Table 38: USA Fish forecast consumption per head, 2006-2011 (Kg/Units) 60
Table 39: USA Rodent value, 2001-2006 (US$ m, nominal prices) 61
Table 40: USA Rodent value forecast, 2006-2011 (US$ m, nominal prices) 62
Table 41: USA Rodent volume, 2001-2006 (Kg/Units m) 64
Table 42: USA Rodent volume forecast, 2006-2011 (Kg/Units m) 65
Table 43: USA Rodent brand share, by value, 2005-2006 (%) 67
Table 44: USA Rodent value, by brand 2005-2006 (US$ m nominal prices) 68
Table 45: USA Rodent company share by value, 2005-2006 (%) 70
Table 46: USA Rodent value, by company, 2005-2006 (US$ m nominal prices) 71
Table 47: USA Rodent expenditure per head, 2001-2006 (US$, nominal prices) 72
Table 48: USA Rodent forecast expenditure per head, 2006-2011 (US$, nominal prices) 72
Table 49: USA Rodent consumption per head, 2001-2006 (Kg/Units) 73
Table 50: USA Rodent forecast consumption per head, 2006-2011 (Kg/Units) 73
Table 51: Global Bird, Fish and Rodent market value, 2006 74
Table 52: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 77
Table 53: Global Bird, Fish and Rodent market volume, 2006 79
Table 54: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 82
Table 55: Leading players - Top 5 countries 84
Table 56: United States Key Facts 86
Table 57: USA population, by age group, 2000-2005 (millions) 89
Table 58: USA population forecast, by age group, 2005-2010 (millions) 90
Table 59: USA population, by gender, 2000-2005 (millions) 90
Table 60: USA population forecast, by gender, 2005-2010 (millions) 91
Table 61: USA real GDP, 2000-2005 (USD bn, 2005 prices) 91
Table 62: USA real GDP forecast, 2005-2010 (USD bn, 2005 prices) 91
Table 63: USA nominal GDP, 2000-2005 (USD bn, nominal prices) 92
Table 64: USA real GDP, 2000-2005 (US$ bn, 2005 prices) 92
Table 65: USA real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 92
Table 66: USA consumer price index, 2000-2005 (2000=100) 93
Table 67: USA consumer price index, 2005-2010 (2000=100) 93
Table 68: USA exchange rate, 2000-2005 93



Figure 1: USA Bird, Fish and Rodent Care value & value forecast, 2001-2011 (US$ m, nominal prices) 18
Figure 2: USA Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 18
Figure 3: USA Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 21
Figure 4: USA Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 21
Figure 5: USA Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 27
Figure 6: USA Bird value & value forecast, 2001-2011 (US$ m, nominal prices) 38
Figure 7: USA Bird category growth comparison, by value, 2001-2011 38
Figure 8: USA Bird volume & volume forecast, 2001-2011 (Kg/Units m) 41
Figure 9: USA Bird category growth comparison, by volume, 2001-2011 41
Figure 10: USA Bird company share, by value, 2005-2006 (%) 44
Figure 11: USA Fish value & value forecast, 2001-2011 (US$ m, nominal prices) 51
Figure 12: USA Fish category growth comparison, by value, 2001-2011 51
Figure 13: USA Fish volume & volume forecast, 2001-2011 (Kg/Units m) 54
Figure 14: USA Fish category growth comparison, by volume, 2001-2011 54
Figure 15: USA Fish company share, by value, 2005-2006 (%) 57
Figure 16: USA Rodent value & value forecast, 2001-2011 (US$ m, nominal prices) 63
Figure 17: USA Rodent category growth comparison, by value, 2001-2011 63
Figure 18: USA Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 66
Figure 19: USA Rodent category growth comparison, by volume, 2001-2011 66
Figure 20: USA Rodent company share, by value, 2005-2006 (%) 69
Figure 21: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 75
Figure 22: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 78
Figure 23: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 80
Figure 24: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 83
Figure 25: Map of United States 86
Figure 26: Annual data review process 95





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