Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Canada Bird, Fish and Rodent Care value, 2001-2006 (CAD m, nominal prices) 18
Table 3: Canada Bird, Fish and Rodent Care value forecast, 2006-2011 (CAD m, nominal prices) 19
Table 4: Canada Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Canada Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Canada Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Canada Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Canada Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 28
Table 9: Canada Bird, Fish and Rodent Care value, by brand 2005-2006 (CAD m nominal prices) 29
Table 10: Canada Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 31
Table 11: Canada Bird, Fish and Rodent Care value, by company, 2005-2006 (CAD m nominal prices) 31
Table 12: Canada Bird, Fish and Rodent Care expenditure per head, 2001-2006 (CAD, nominal prices) 32
Table 13: Canada Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (CAD, nominal prices) 32
Table 14: Canada Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Canada Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 33
Table 16: Canada Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 34
Table 17: Canada Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 34
Table 18: Spectrum Brands Inc. Key Facts 35
Table 19: Canada Bird value, 2001-2006 (CAD m, nominal prices) 38
Table 20: Canada Bird value forecast, 2006-2011 (CAD m, nominal prices) 39
Table 21: Canada Bird value, 2001-2006 (US$ m nominal prices) 41
Table 22: Canada Bird value forecast, 2006-2011 (US$ m nominal prices) 42
Table 23: Canada Bird volume, 2001-2006 (Kg/Units m) 44
Table 24: Canada Bird volume forecast, 2006-2011 (Kg/Units m) 45
Table 25: Canada Bird brand share, by value, 2005-2006 (%) 48
Table 26: Canada Bird value, by brand 2005-2006 (CAD m nominal prices) 48
Table 27: Canada Bird company share by value, 2005-2006 (%) 50
Table 28: Canada Bird value, by company, 2005-2006 (CAD m nominal prices) 50
Table 29: Canada Bird expenditure per head, 2001-2006 (CAD, nominal prices) 51
Table 30: Canada Bird forecast expenditure per head, 2006-2011 (CAD, nominal prices) 51
Table 31: Canada Bird expenditure per head, 2001-2006 (US$ nominal prices) 52
Table 32: Canada Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 52
Table 33: Canada Bird consumption per head, 2001-2006 (Kg/Units) 53
Table 34: Canada Bird forecast consumption per head, 2006-2011 (Kg/Units) 53
Table 35: Canada Fish value, 2001-2006 (CAD m, nominal prices) 54
Table 36: Canada Fish value forecast, 2006-2011 (CAD m, nominal prices) 55
Table 37: Canada Fish value, 2001-2006 (US$ m nominal prices) 57
Table 38: Canada Fish value forecast, 2006-2011 (US$ m nominal prices) 58
Table 39: Canada Fish volume, 2001-2006 (Kg/Units m) 61
Table 40: Canada Fish volume forecast, 2006-2011 (Kg/Units m) 62
Table 41: Canada Fish brand share, by value, 2005-2006 (%) 65
Table 42: Canada Fish value, by brand 2005-2006 (CAD m nominal prices) 65
Table 43: Canada Fish company share by value, 2005-2006 (%) 67
Table 44: Canada Fish value, by company, 2005-2006 (CAD m nominal prices) 67
Table 45: Canada Fish expenditure per head, 2001-2006 (CAD, nominal prices) 68
Table 46: Canada Fish forecast expenditure per head, 2006-2011 (CAD, nominal prices) 68
Table 47: Canada Fish expenditure per head, 2001-2006 (US$ nominal prices) 69
Table 48: Canada Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 69
Table 49: Canada Fish consumption per head, 2001-2006 (Kg/Units) 70
Table 50: Canada Fish forecast consumption per head, 2006-2011 (Kg/Units) 70
Table 51: Canada Rodent value, 2001-2006 (CAD m, nominal prices) 71
Table 52: Canada Rodent value forecast, 2006-2011 (CAD m, nominal prices) 72
Table 53: Canada Rodent value, 2001-2006 (US$ m nominal prices) 74
Table 54: Canada Rodent value forecast, 2006-2011 (US$ m nominal prices) 75
Table 55: Canada Rodent volume, 2001-2006 (Kg/Units m) 77
Table 56: Canada Rodent volume forecast, 2006-2011 (Kg/Units m) 78
Table 57: Canada Rodent brand share, by value, 2005-2006 (%) 81
Table 58: Canada Rodent value, by brand 2005-2006 (CAD m nominal prices) 81
Table 59: Canada Rodent company share by value, 2005-2006 (%) 83
Table 60: Canada Rodent value, by company, 2005-2006 (CAD m nominal prices) 83
Table 61: Canada Rodent expenditure per head, 2001-2006 (CAD, nominal prices) 84
Table 62: Canada Rodent forecast expenditure per head, 2006-2011 (CAD, nominal prices) 84
Table 63: Canada Rodent expenditure per head, 2001-2006 (US$ nominal prices) 85
Table 64: Canada Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 85
Table 65: Canada Rodent consumption per head, 2001-2006 (Kg/Units) 86
Table 66: Canada Rodent forecast consumption per head, 2006-2011 (Kg/Units) 86
Table 67: Global Bird, Fish and Rodent market value, 2006 87
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 90
Table 69: Global Bird, Fish and Rodent market volume, 2006 92
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 95
Table 71: Leading players - Top 5 countries 97
Table 72: Canada Key Facts 99
Table 73: Canada population, by age group, 2000-2005 (millions) 102
Table 74: Canada population forecast, by age group, 2005-2010 (millions) 103
Table 75: Canada population, by gender, 2000-2005 (millions) 103
Table 76: Canada population forecast, by gender, 2005-2010 (millions) 104
Table 77: Canada real GDP, 2000-2005 (CAD bn, 2005 prices) 104
Table 78: Canada real GDP forecast, 2005-2010 (CAD bn, 2005 prices) 104
Table 79: Canada nominal GDP, 2000-2005 (CAD bn, nominal prices) 105
Table 80: Canada real GDP, 2000-2005 (US$ bn, 2005 prices) 105
Table 81: Canada real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 105
Table 82: Canada consumer price index, 2000-2005 (2000=100) 106
Table 83: Canada consumer price index, 2005-2010 (2000=100) 106
Table 84: Canada exchange rate, 2000-2005 106
Figure 1: Canada Bird, Fish and Rodent Care value & value forecast, 2001-2011 (CAD m, nominal prices) 20
Figure 2: Canada Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Canada Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: Canada Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 27
Figure 5: Canada Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 30
Figure 6: Canada Bird value & value forecast, 2001-2011 (CAD m, nominal prices) 40
Figure 7: Canada Bird category growth comparison, by value, 2001-2011 43
Figure 8: Canada Bird volume & volume forecast, 2001-2011 (Kg/Units m) 46
Figure 9: Canada Bird category growth comparison, by volume, 2001-2011 47
Figure 10: Canada Bird company share, by value, 2005-2006 (%) 49
Figure 11: Canada Fish value & value forecast, 2001-2011 (CAD m, nominal prices) 56
Figure 12: Canada Fish category growth comparison, by value, 2001-2011 59
Figure 13: Canada Fish category growth comparison, by value, 2001-2011 60
Figure 14: Canada Fish volume & volume forecast, 2001-2011 (Kg/Units m) 63
Figure 15: Canada Fish category growth comparison, by volume, 2001-2011 64
Figure 16: Canada Fish company share, by value, 2005-2006 (%) 66
Figure 17: Canada Rodent value & value forecast, 2001-2011 (CAD m, nominal prices) 73
Figure 18: Canada Rodent category growth comparison, by value, 2001-2011 76
Figure 19: Canada Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 79
Figure 20: Canada Rodent category growth comparison, by volume, 2001-2011 80
Figure 21: Canada Rodent company share, by value, 2005-2006 (%) 82
Figure 22: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 88
Figure 23: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 91
Figure 24: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 93
Figure 25: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 96
Figure 26: Map of Canada 99
Figure 27: Annual data review process 108
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