Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Colombia Bird, Fish and Rodent Care value, 2001-2006 (BRL m, nominal prices) 18
Table 3: Colombia Bird, Fish and Rodent Care value forecast, 2006-2011 (BRL m, nominal prices) 19
Table 4: Colombia Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Colombia Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Colombia Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Colombia Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Colombia Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 28
Table 9: Colombia Bird, Fish and Rodent Care value, by brand 2005-2006 (BRL m nominal prices) 28
Table 10: Colombia Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 29
Table 11: Colombia Bird, Fish and Rodent Care value, by company, 2005-2006 (BRL m nominal prices) 29
Table 12: Colombia Bird, Fish and Rodent Care expenditure per head, 2001-2006 (BRL, nominal prices) 30
Table 13: Colombia Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (BRL, nominal prices) 30
Table 14: Colombia Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 31
Table 15: Colombia Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 31
Table 16: Colombia Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 32
Table 17: Colombia Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 32
Table 18: Nestle S.A. Key Facts 33
Table 19: Colombia Bird value, 2001-2006 (BRL m, nominal prices) 36
Table 20: Colombia Bird value forecast, 2006-2011 (BRL m, nominal prices) 37
Table 21: Colombia Bird value, 2001-2006 (US$ m nominal prices) 39
Table 22: Colombia Bird value forecast, 2006-2011 (US$ m nominal prices) 40
Table 23: Colombia Bird volume, 2001-2006 (Kg/Units m) 42
Table 24: Colombia Bird volume forecast, 2006-2011 (Kg/Units m) 43
Table 25: Colombia Bird brand share, by value, 2005-2006 (%) 46
Table 26: Colombia Bird value, by brand 2005-2006 (BRL m nominal prices) 46
Table 27: Colombia Bird company share by value, 2005-2006 (%) 47
Table 28: Colombia Bird value, by company, 2005-2006 (BRL m nominal prices) 47
Table 29: Colombia Bird expenditure per head, 2001-2006 (BRL, nominal prices) 48
Table 30: Colombia Bird forecast expenditure per head, 2006-2011 (BRL, nominal prices) 48
Table 31: Colombia Bird expenditure per head, 2001-2006 (US$ nominal prices) 49
Table 32: Colombia Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 49
Table 33: Colombia Bird consumption per head, 2001-2006 (Kg/Units) 50
Table 34: Colombia Bird forecast consumption per head, 2006-2011 (Kg/Units) 50
Table 35: Colombia Fish value, 2001-2006 (BRL m, nominal prices) 51
Table 36: Colombia Fish value forecast, 2006-2011 (BRL m, nominal prices) 52
Table 37: Colombia Fish value, 2001-2006 (US$ m nominal prices) 54
Table 38: Colombia Fish value forecast, 2006-2011 (US$ m nominal prices) 55
Table 39: Colombia Fish volume, 2001-2006 (Kg/Units m) 57
Table 40: Colombia Fish volume forecast, 2006-2011 (Kg/Units m) 58
Table 41: Colombia Fish brand share, by value, 2005-2006 (%) 61
Table 42: Colombia Fish value, by brand 2005-2006 (BRL m nominal prices) 61
Table 43: Colombia Fish company share by value, 2005-2006 (%) 62
Table 44: Colombia Fish value, by company, 2005-2006 (BRL m nominal prices) 62
Table 45: Colombia Fish expenditure per head, 2001-2006 (BRL, nominal prices) 63
Table 46: Colombia Fish forecast expenditure per head, 2006-2011 (BRL, nominal prices) 63
Table 47: Colombia Fish expenditure per head, 2001-2006 (US$ nominal prices) 64
Table 48: Colombia Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 64
Table 49: Colombia Fish consumption per head, 2001-2006 (Kg/Units) 65
Table 50: Colombia Fish forecast consumption per head, 2006-2011 (Kg/Units) 65
Table 51: Colombia Rodent value, 2001-2006 (BRL m, nominal prices) 66
Table 52: Colombia Rodent value forecast, 2006-2011 (BRL m, nominal prices) 67
Table 53: Colombia Rodent value, 2001-2006 (US$ m nominal prices) 69
Table 54: Colombia Rodent value forecast, 2006-2011 (US$ m nominal prices) 70
Table 55: Colombia Rodent volume, 2001-2006 (Kg/Units m) 72
Table 56: Colombia Rodent volume forecast, 2006-2011 (Kg/Units m) 73
Table 57: Colombia Rodent brand share, by value, 2005-2006 (%) 76
Table 58: Colombia Rodent value, by brand 2005-2006 (BRL m nominal prices) 76
Table 59: Colombia Rodent company share by value, 2005-2006 (%) 77
Table 60: Colombia Rodent value, by company, 2005-2006 (BRL m nominal prices) 77
Table 61: Colombia Rodent expenditure per head, 2001-2006 (BRL, nominal prices) 78
Table 62: Colombia Rodent forecast expenditure per head, 2006-2011 (BRL, nominal prices) 78
Table 63: Colombia Rodent expenditure per head, 2001-2006 (US$ nominal prices) 79
Table 64: Colombia Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 79
Table 65: Colombia Rodent consumption per head, 2001-2006 (Kg/Units) 80
Table 66: Colombia Rodent forecast consumption per head, 2006-2011 (Kg/Units) 80
Table 67: Global Bird, Fish and Rodent market value, 2006 81
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 84
Table 69: Global Bird, Fish and Rodent market volume, 2006 86
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 89
Table 71: Leading players - Top 5 countries 91
Table 72: Colombia Key Facts 93
Table 73: Colombia population, by age group, 2000-2005 (millions) 96
Table 74: Colombia population forecast, by age group, 2005-2010 (millions) 97
Table 75: Colombia real GDP, 2000-2005 (BRL bn, 2005 prices) 97
Table 76: Colombia real GDP forecast, 2005-2010 (BRL bn, 2005 prices) 98
Table 77: Colombia nominal GDP, 2000-2005 (BRL bn, nominal prices) 98
Table 78: Colombia real GDP, 2000-2005 (US$ bn, 2005 prices) 98
Table 79: Colombia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 99
Table 80: Colombia consumer price index, 2000-2005 (2000=100) 99
Table 81: Colombia consumer price index, 2005-2010 (2000=100) 99
Table 82: Colombia exchange rate, 2000-2005 100
Figure 1: Colombia Bird, Fish and Rodent Care value & value forecast, 2001-2011 (BRL m, nominal prices) 20
Figure 2: Colombia Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Colombia Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: Colombia Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 27
Figure 5: Colombia Bird value & value forecast, 2001-2011 (BRL m, nominal prices) 38
Figure 6: Colombia Bird category growth comparison, by value, 2001-2011 41
Figure 7: Colombia Bird volume & volume forecast, 2001-2011 (Kg/Units m) 44
Figure 8: Colombia Bird category growth comparison, by volume, 2001-2011 45
Figure 9: Colombia Fish value & value forecast, 2001-2011 (BRL m, nominal prices) 53
Figure 10: Colombia Fish category growth comparison, by value, 2001-2011 56
Figure 11: Colombia Fish volume & volume forecast, 2001-2011 (Kg/Units m) 59
Figure 12: Colombia Fish category growth comparison, by volume, 2001-2011 60
Figure 13: Colombia Rodent value & value forecast, 2001-2011 (BRL m, nominal prices) 68
Figure 14: Colombia Rodent category growth comparison, by value, 2001-2011 71
Figure 15: Colombia Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 74
Figure 16: Colombia Rodent category growth comparison, by volume, 2001-2011 75
Figure 17: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 82
Figure 18: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 85
Figure 19: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 87
Figure 20: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 90
Figure 21: Map of Colombia 93
Figure 22: Annual data review process 102
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