Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Finland Bird, Fish and Rodent Care value, 2001-2006 (€ m, nominal prices) 17
Table 3: Finland Bird, Fish and Rodent Care value forecast, 2006-2011 (€ m, nominal prices) 18
Table 4: Finland Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 20
Table 5: Finland Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Finland Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 23
Table 7: Finland Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 24
Table 8: Finland Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 27
Table 9: Finland Bird, Fish and Rodent Care value, by brand 2005-2006 (€ m nominal prices) 27
Table 10: Finland Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 28
Table 11: Finland Bird, Fish and Rodent Care value, by company, 2005-2006 (€ m nominal prices) 28
Table 12: Finland Bird, Fish and Rodent Care expenditure per head, 2001-2006 (€, nominal prices) 29
Table 13: Finland Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (€, nominal prices) 29
Table 14: Finland Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 30
Table 15: Finland Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 30
Table 16: Finland Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 31
Table 17: Finland Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 31
Table 18: Spectrum Brands Inc. Key Facts 32
Table 19: Finland Bird value, 2001-2006 (€ m, nominal prices) 35
Table 20: Finland Bird value forecast, 2006-2011 (€ m, nominal prices) 36
Table 21: Finland Bird value, 2001-2006 (US$ m nominal prices) 38
Table 22: Finland Bird value forecast, 2006-2011 (US$ m nominal prices) 39
Table 23: Finland Bird volume, 2001-2006 (Kg/Units m) 41
Table 24: Finland Bird volume forecast, 2006-2011 (Kg/Units m) 42
Table 25: Finland Bird brand share, by value, 2005-2006 (%) 45
Table 26: Finland Bird value, by brand 2005-2006 (€ m nominal prices) 45
Table 27: Finland Bird company share by value, 2005-2006 (%) 46
Table 28: Finland Bird value, by company, 2005-2006 (€ m nominal prices) 46
Table 29: Finland Bird expenditure per head, 2001-2006 (€, nominal prices) 47
Table 30: Finland Bird forecast expenditure per head, 2006-2011 (€, nominal prices) 47
Table 31: Finland Bird expenditure per head, 2001-2006 (US$ nominal prices) 48
Table 32: Finland Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 48
Table 33: Finland Bird consumption per head, 2001-2006 (Kg/Units) 49
Table 34: Finland Bird forecast consumption per head, 2006-2011 (Kg/Units) 49
Table 35: Finland Fish value, 2001-2006 (€ m, nominal prices) 50
Table 36: Finland Fish value forecast, 2006-2011 (€ m, nominal prices) 51
Table 37: Finland Fish value, 2001-2006 (US$ m nominal prices) 53
Table 38: Finland Fish value forecast, 2006-2011 (US$ m nominal prices) 54
Table 39: Finland Fish volume, 2001-2006 (Kg/Units m) 56
Table 40: Finland Fish volume forecast, 2006-2011 (Kg/Units m) 57
Table 41: Finland Fish brand share, by value, 2005-2006 (%) 60
Table 42: Finland Fish value, by brand 2005-2006 (€ m nominal prices) 60
Table 43: Finland Fish company share by value, 2005-2006 (%) 61
Table 44: Finland Fish value, by company, 2005-2006 (€ m nominal prices) 61
Table 45: Finland Fish expenditure per head, 2001-2006 (€, nominal prices) 62
Table 46: Finland Fish forecast expenditure per head, 2006-2011 (€, nominal prices) 62
Table 47: Finland Fish expenditure per head, 2001-2006 (US$ nominal prices) 63
Table 48: Finland Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 63
Table 49: Finland Fish consumption per head, 2001-2006 (Kg/Units) 64
Table 50: Finland Fish forecast consumption per head, 2006-2011 (Kg/Units) 64
Table 51: Finland Rodent value, 2001-2006 (€ m, nominal prices) 65
Table 52: Finland Rodent value forecast, 2006-2011 (€ m, nominal prices) 66
Table 53: Finland Rodent value, 2001-2006 (US$ m nominal prices) 68
Table 54: Finland Rodent value forecast, 2006-2011 (US$ m nominal prices) 69
Table 55: Finland Rodent volume, 2001-2006 (Kg/Units m) 71
Table 56: Finland Rodent volume forecast, 2006-2011 (Kg/Units m) 72
Table 57: Finland Rodent brand share, by value, 2005-2006 (%) 75
Table 58: Finland Rodent value, by brand 2005-2006 (€ m nominal prices) 75
Table 59: Finland Rodent company share by value, 2005-2006 (%) 76
Table 60: Finland Rodent value, by company, 2005-2006 (€ m nominal prices) 76
Table 61: Finland Rodent expenditure per head, 2001-2006 (€, nominal prices) 77
Table 62: Finland Rodent forecast expenditure per head, 2006-2011 (€, nominal prices) 77
Table 63: Finland Rodent expenditure per head, 2001-2006 (US$ nominal prices) 78
Table 64: Finland Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 78
Table 65: Finland Rodent consumption per head, 2001-2006 (Kg/Units) 79
Table 66: Finland Rodent forecast consumption per head, 2006-2011 (Kg/Units) 79
Table 67: Global Bird, Fish and Rodent market value, 2006 80
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 83
Table 69: Global Bird, Fish and Rodent market volume, 2006 85
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 88
Table 71: Leading players - Top 5 countries 90
Table 72: Finland Key Facts 92
Table 73: Finland population, by age group, 2000-2005 (millions) 95
Table 74: Finland population forecast, by age group, 2005-2010 (millions) 96
Table 75: Finland population, by gender, 2000-2005 (millions) 96
Table 76: Finland population forecast, by gender, 2005-2010 (millions) 97
Table 77: Finland real GDP, 2000-2005 (€ bn, 2005 prices) 97
Table 78: Finland real GDP forecast, 2005-2010 (€ bn, 2005 prices) 97
Table 79: Finland nominal GDP, 2000-2005 (€ bn, nominal prices) 98
Table 80: Finland real GDP, 2000-2005 (US$ bn, 2005 prices) 98
Table 81: Finland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 98
Table 82: Finland consumer price index, 2000-2005 (2000=100) 99
Table 83: Finland consumer price index, 2005-2010 (2000=100) 99
Table 84: Finland exchange rate, 2000-2005 99
Figure 1: Finland Bird, Fish and Rodent Care value & value forecast, 2001-2011 (€ m, nominal prices) 19
Figure 2: Finland Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 22
Figure 3: Finland Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 25
Figure 4: Finland Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 26
Figure 5: Finland Bird value & value forecast, 2001-2011 (€ m, nominal prices) 37
Figure 6: Finland Bird category growth comparison, by value, 2001-2011 40
Figure 7: Finland Bird volume & volume forecast, 2001-2011 (Kg/Units m) 43
Figure 8: Finland Bird category growth comparison, by volume, 2001-2011 44
Figure 9: Finland Fish value & value forecast, 2001-2011 (€ m, nominal prices) 52
Figure 10: Finland Fish category growth comparison, by value, 2001-2011 55
Figure 11: Finland Fish volume & volume forecast, 2001-2011 (Kg/Units m) 58
Figure 12: Finland Fish category growth comparison, by volume, 2001-2011 59
Figure 13: Finland Rodent value & value forecast, 2001-2011 (€ m, nominal prices) 67
Figure 14: Finland Rodent category growth comparison, by value, 2001-2011 70
Figure 15: Finland Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 73
Figure 16: Finland Rodent category growth comparison, by volume, 2001-2011 74
Figure 17: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 81
Figure 18: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 84
Figure 19: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 86
Figure 20: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 89
Figure 21: Map of Finland 92
Figure 22: Annual data review process 101
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