Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: India Bird, Fish and Rodent Care value, 2001-2006 (INR m, nominal prices) 17
Table 3: India Bird, Fish and Rodent Care value forecast, 2006-2011 (INR m, nominal prices) 18
Table 4: India Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 20
Table 5: India Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: India Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 23
Table 7: India Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 24
Table 8: India Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 27
Table 9: India Bird, Fish and Rodent Care value, by brand 2005-2006 (INR m nominal prices) 27
Table 10: India Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 28
Table 11: India Bird, Fish and Rodent Care value, by company, 2005-2006 (INR m nominal prices) 28
Table 12: India Bird, Fish and Rodent Care expenditure per head, 2001-2006 (INR, nominal prices) 29
Table 13: India Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (INR, nominal prices) 29
Table 14: India Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 30
Table 15: India Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 30
Table 16: India Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 31
Table 17: India Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 31
Table 18: Spectrum Brands Inc Key Facts 32
Table 19: India Bird value, 2001-2006 (INR m, nominal prices) 35
Table 20: India Bird value forecast, 2006-2011 (INR m, nominal prices) 36
Table 21: India Bird value, 2001-2006 (US$ m nominal prices) 38
Table 22: India Bird value forecast, 2006-2011 (US$ m nominal prices) 39
Table 23: India Bird volume, 2001-2006 (Kg/Units m) 41
Table 24: India Bird volume forecast, 2006-2011 (Kg/Units m) 42
Table 25: India Bird brand share, by value, 2005-2006 (%) 45
Table 26: India Bird value, by brand 2005-2006 (INR m nominal prices) 45
Table 27: India Bird company share by value, 2005-2006 (%) 46
Table 28: India Bird value, by company, 2005-2006 (INR m nominal prices) 46
Table 29: India Bird expenditure per head, 2001-2006 (INR, nominal prices) 47
Table 30: India Bird forecast expenditure per head, 2006-2011 (INR, nominal prices) 47
Table 31: India Bird expenditure per head, 2001-2006 (US$ nominal prices) 48
Table 32: India Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 48
Table 33: India Bird consumption per head, 2001-2006 (Kg/Units) 49
Table 34: India Bird forecast consumption per head, 2006-2011 (Kg/Units) 49
Table 35: India Fish value, 2001-2006 (INR m, nominal prices) 50
Table 36: India Fish value forecast, 2006-2011 (INR m, nominal prices) 51
Table 37: India Fish value, 2001-2006 (US$ m nominal prices) 53
Table 38: India Fish value forecast, 2006-2011 (US$ m nominal prices) 54
Table 39: India Fish volume, 2001-2006 (Kg/Units m) 56
Table 40: India Fish volume forecast, 2006-2011 (Kg/Units m) 57
Table 41: India Fish brand share, by value, 2005-2006 (%) 60
Table 42: India Fish value, by brand 2005-2006 (INR m nominal prices) 60
Table 43: India Fish company share by value, 2005-2006 (%) 61
Table 44: India Fish value, by company, 2005-2006 (INR m nominal prices) 61
Table 45: India Fish expenditure per head, 2001-2006 (INR, nominal prices) 62
Table 46: India Fish forecast expenditure per head, 2006-2011 (INR, nominal prices) 62
Table 47: India Fish expenditure per head, 2001-2006 (US$ nominal prices) 63
Table 48: India Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 63
Table 49: India Fish consumption per head, 2001-2006 (Kg/Units) 64
Table 50: India Fish forecast consumption per head, 2006-2011 (Kg/Units) 64
Table 51: India Rodent value, 2001-2006 (INR m, nominal prices) 65
Table 52: India Rodent value forecast, 2006-2011 (INR m, nominal prices) 66
Table 53: India Rodent value, 2001-2006 (US$ m nominal prices) 68
Table 54: India Rodent value forecast, 2006-2011 (US$ m nominal prices) 69
Table 55: India Rodent volume, 2001-2006 (Kg/Units m) 71
Table 56: India Rodent volume forecast, 2006-2011 (Kg/Units m) 72
Table 57: India Rodent brand share, by value, 2005-2006 (%) 75
Table 58: India Rodent value, by brand 2005-2006 (INR m nominal prices) 75
Table 59: India Rodent company share by value, 2005-2006 (%) 76
Table 60: India Rodent value, by company, 2005-2006 (INR m nominal prices) 76
Table 61: India Rodent expenditure per head, 2001-2006 (INR, nominal prices) 77
Table 62: India Rodent forecast expenditure per head, 2006-2011 (INR, nominal prices) 77
Table 63: India Rodent expenditure per head, 2001-2006 (US$ nominal prices) 78
Table 64: India Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 78
Table 65: India Rodent consumption per head, 2001-2006 (Kg/Units) 79
Table 66: India Rodent forecast consumption per head, 2006-2011 (Kg/Units) 79
Table 67: Global Bird, Fish and Rodent market value, 2006 80
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 83
Table 69: Global Bird, Fish and Rodent market volume, 2006 85
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 88
Table 71: Leading players - Top 5 countries 90
Table 72: India Key Facts 92
Table 73: India population, by age group, 2000-2005 (millions) 95
Table 74: India population forecast, by age group, 2005-2010 (millions) 96
Table 75: India population, by gender, 2000-2005 (millions) 96
Table 76: India population forecast, by gender, 2005-2010 (millions) 97
Table 77: India real GDP, 2000-2005 (INR bn, 2005 prices) 97
Table 78: India real GDP forecast, 2005-2010 (INR bn, 2005 prices) 97
Table 79: India nominal GDP, 2000-2005 (INR bn, nominal prices) 98
Table 80: India real GDP, 2000-2005 (US$ bn, 2005 prices) 98
Table 81: India real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 98
Table 82: India consumer price index, 2000-2005 (2000=100) 99
Table 83: India consumer price index, 2005-2010 (2000=100) 99
Table 84: India exchange rate, 2000-2005 99
Figure 1: India Bird, Fish and Rodent Care value & value forecast, 2001-2011 (INR m, nominal prices) 19
Figure 2: India Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 22
Figure 3: India Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 25
Figure 4: India Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 26
Figure 5: India Bird value & value forecast, 2001-2011 (INR m, nominal prices) 37
Figure 6: India Bird category growth comparison, by value, 2001-2011 40
Figure 7: India Bird volume & volume forecast, 2001-2011 (Kg/Units m) 43
Figure 8: India Bird category growth comparison, by volume, 2001-2011 44
Figure 9: India Fish value & value forecast, 2001-2011 (INR m, nominal prices) 52
Figure 10: India Fish category growth comparison, by value, 2001-2011 55
Figure 11: India Fish volume & volume forecast, 2001-2011 (Kg/Units m) 58
Figure 12: India Fish category growth comparison, by volume, 2001-2011 59
Figure 13: India Rodent value & value forecast, 2001-2011 (INR m, nominal prices) 67
Figure 14: India Rodent category growth comparison, by value, 2001-2011 70
Figure 15: India Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 73
Figure 16: India Rodent category growth comparison, by volume, 2001-2011 74
Figure 17: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 81
Figure 18: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 84
Figure 19: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 86
Figure 20: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 89
Figure 21: Map of India 92
Figure 22: Annual data review process 101
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