Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Israel Bird, Fish and Rodent Care value, 2001-2006 (ILS m, nominal prices) 18
Table 3: Israel Bird, Fish and Rodent Care value forecast, 2006-2011 (ILS m, nominal prices) 19
Table 4: Israel Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Israel Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Israel Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Israel Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Israel Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 28
Table 9: Israel Bird, Fish and Rodent Care value, by brand 2005-2006 (ILS m nominal prices) 28
Table 10: Israel Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 30
Table 11: Israel Bird, Fish and Rodent Care value, by company, 2005-2006 (ILS m nominal prices) 30
Table 12: Israel Bird, Fish and Rodent Care expenditure per head, 2001-2006 (ILS, nominal prices) 31
Table 13: Israel Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (ILS, nominal prices) 31
Table 14: Israel Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 32
Table 15: Israel Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 32
Table 16: Israel Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 33
Table 17: Israel Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 33
Table 18: Spectrum Brands Inc Key Facts 34
Table 19: Israel Bird value, 2001-2006 (ILS m, nominal prices) 37
Table 20: Israel Bird value forecast, 2006-2011 (ILS m, nominal prices) 38
Table 21: Israel Bird value, 2001-2006 (US$ m nominal prices) 40
Table 22: Israel Bird value forecast, 2006-2011 (US$ m nominal prices) 41
Table 23: Israel Bird volume, 2001-2006 (Kg/Units m) 43
Table 24: Israel Bird volume forecast, 2006-2011 (Kg/Units m) 44
Table 25: Israel Bird brand share, by value, 2005-2006 (%) 47
Table 26: Israel Bird value, by brand 2005-2006 (ILS m nominal prices) 47
Table 27: Israel Bird company share by value, 2005-2006 (%) 48
Table 28: Israel Bird value, by company, 2005-2006 (ILS m nominal prices) 48
Table 29: Israel Bird expenditure per head, 2001-2006 (ILS, nominal prices) 49
Table 30: Israel Bird forecast expenditure per head, 2006-2011 (ILS, nominal prices) 49
Table 31: Israel Bird expenditure per head, 2001-2006 (US$ nominal prices) 50
Table 32: Israel Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 50
Table 33: Israel Bird consumption per head, 2001-2006 (Kg/Units) 51
Table 34: Israel Bird forecast consumption per head, 2006-2011 (Kg/Units) 51
Table 35: Israel Fish value, 2001-2006 (ILS m, nominal prices) 52
Table 36: Israel Fish value forecast, 2006-2011 (ILS m, nominal prices) 53
Table 37: Israel Fish value, 2001-2006 (US$ m nominal prices) 55
Table 38: Israel Fish value forecast, 2006-2011 (US$ m nominal prices) 56
Table 39: Israel Fish volume, 2001-2006 (Kg/Units m) 58
Table 40: Israel Fish volume forecast, 2006-2011 (Kg/Units m) 59
Table 41: Israel Fish brand share, by value, 2005-2006 (%) 62
Table 42: Israel Fish value, by brand 2005-2006 (ILS m nominal prices) 62
Table 43: Israel Fish company share by value, 2005-2006 (%) 63
Table 44: Israel Fish value, by company, 2005-2006 (ILS m nominal prices) 63
Table 45: Israel Fish expenditure per head, 2001-2006 (ILS, nominal prices) 64
Table 46: Israel Fish forecast expenditure per head, 2006-2011 (ILS, nominal prices) 64
Table 47: Israel Fish expenditure per head, 2001-2006 (US$ nominal prices) 65
Table 48: Israel Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 65
Table 49: Israel Fish consumption per head, 2001-2006 (Kg/Units) 66
Table 50: Israel Fish forecast consumption per head, 2006-2011 (Kg/Units) 66
Table 51: Israel Rodent value, 2001-2006 (ILS m, nominal prices) 67
Table 52: Israel Rodent value forecast, 2006-2011 (ILS m, nominal prices) 68
Table 53: Israel Rodent value, 2001-2006 (US$ m nominal prices) 70
Table 54: Israel Rodent value forecast, 2006-2011 (US$ m nominal prices) 71
Table 55: Israel Rodent volume, 2001-2006 (Kg/Units m) 73
Table 56: Israel Rodent volume forecast, 2006-2011 (Kg/Units m) 74
Table 57: Israel Rodent brand share, by value, 2005-2006 (%) 77
Table 58: Israel Rodent value, by brand 2005-2006 (ILS m nominal prices) 77
Table 59: Israel Rodent company share by value, 2005-2006 (%) 78
Table 60: Israel Rodent value, by company, 2005-2006 (ILS m nominal prices) 78
Table 61: Israel Rodent expenditure per head, 2001-2006 (ILS, nominal prices) 79
Table 62: Israel Rodent forecast expenditure per head, 2006-2011 (ILS, nominal prices) 79
Table 63: Israel Rodent expenditure per head, 2001-2006 (US$ nominal prices) 80
Table 64: Israel Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 80
Table 65: Israel Rodent consumption per head, 2001-2006 (Kg/Units) 81
Table 66: Israel Rodent forecast consumption per head, 2006-2011 (Kg/Units) 81
Table 67: Global Bird, Fish and Rodent market value, 2006 82
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 85
Table 69: Global Bird, Fish and Rodent market volume, 2006 87
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 90
Table 71: Leading players - Top 5 countries 92
Table 72: Israel Key Facts 94
Table 73: Israel population, by age group, 2000-2005 (millions) 97
Table 74: Israel population forecast, by age group, 2005-2010 (millions) 98
Table 75: Israel population, by gender, 2000-2005 (millions) 98
Table 76: Israel population forecast, by gender, 2005-2010 (millions) 99
Table 77: Israel real GDP, 2000-2005 (ILS bn, 2005 prices) 99
Table 78: Israel real GDP forecast, 2005-2010 (ILS bn, 2005 prices) 99
Table 79: Israel nominal GDP, 2000-2005 (ILS bn, nominal prices) 100
Table 80: Israel real GDP, 2000-2005 (US$ bn, 2005 prices) 100
Table 81: Israel real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 100
Table 82: Israel consumer price index, 2000-2005 (2000=100) 101
Table 83: Israel consumer price index, 2005-2010 (2000=100) 101
Table 84: Israel exchange rate, 2000-2005 101
Figure 1: Israel Bird, Fish and Rodent Care value & value forecast, 2001-2011 (ILS m, nominal prices) 20
Figure 2: Israel Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Israel Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: Israel Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 27
Figure 5: Israel Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 29
Figure 6: Israel Bird value & value forecast, 2001-2011 (ILS m, nominal prices) 39
Figure 7: Israel Bird category growth comparison, by value, 2001-2011 42
Figure 8: Israel Bird volume & volume forecast, 2001-2011 (Kg/Units m) 45
Figure 9: Israel Bird category growth comparison, by volume, 2001-2011 46
Figure 10: Israel Fish value & value forecast, 2001-2011 (ILS m, nominal prices) 54
Figure 11: Israel Fish category growth comparison, by value, 2001-2011 57
Figure 12: Israel Fish volume & volume forecast, 2001-2011 (Kg/Units m) 60
Figure 13: Israel Fish category growth comparison, by volume, 2001-2011 61
Figure 14: Israel Rodent value & value forecast, 2001-2011 (ILS m, nominal prices) 69
Figure 15: Israel Rodent category growth comparison, by value, 2001-2011 72
Figure 16: Israel Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 75
Figure 17: Israel Rodent category growth comparison, by volume, 2001-2011 76
Figure 18: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 83
Figure 19: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 86
Figure 20: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 88
Figure 21: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 91
Figure 22: Map of Israel 94
Figure 23: Annual data review process 103
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