Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Malaysia Bird, Fish and Rodent Care value, 2001-2006 ( MYR m, nominal prices) 18
Table 3: Malaysia Bird, Fish and Rodent Care value forecast, 2006-2011 ( MYR m, nominal prices) 19
Table 4: Malaysia Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Malaysia Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Malaysia Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Malaysia Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Malaysia Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 27
Table 9: Malaysia Bird, Fish and Rodent Care value, by brand 2005-2006 ( MYR m nominal prices) 27
Table 10: Malaysia Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 29
Table 11: Malaysia Bird, Fish and Rodent Care value, by company, 2005-2006 ( MYR m nominal prices) 29
Table 12: Malaysia Bird, Fish and Rodent Care expenditure per head, 2001-2006 ( MYR, nominal prices) 30
Table 13: Malaysia Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 ( MYR, nominal prices) 30
Table 14: Malaysia Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 31
Table 15: Malaysia Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 31
Table 16: Malaysia Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 32
Table 17: Malaysia Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 32
Table 18: Spectrum Brands Inc. Key Facts 33
Table 19: Malaysia Bird value, 2001-2006 ( MYR m, nominal prices) 36
Table 20: Malaysia Bird value forecast, 2006-2011 ( MYR m, nominal prices) 37
Table 21: Malaysia Bird value, 2001-2006 (US$ m nominal prices) 39
Table 22: Malaysia Bird value forecast, 2006-2011 (US$ m nominal prices) 40
Table 23: Malaysia Bird volume, 2001-2006 (Kg/Units m) 42
Table 24: Malaysia Bird volume forecast, 2006-2011 (Kg/Units m) 43
Table 25: Malaysia Bird brand share, by value, 2005-2006 (%) 45
Table 26: Malaysia Bird value, by brand 2005-2006 ( MYR m nominal prices) 45
Table 27: Malaysia Bird company share by value, 2005-2006 (%) 46
Table 28: Malaysia Bird value, by company, 2005-2006 ( MYR m nominal prices) 46
Table 29: Malaysia Bird expenditure per head, 2001-2006 ( MYR, nominal prices) 47
Table 30: Malaysia Bird forecast expenditure per head, 2006-2011 ( MYR, nominal prices) 47
Table 31: Malaysia Bird expenditure per head, 2001-2006 (US$ nominal prices) 48
Table 32: Malaysia Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 48
Table 33: Malaysia Bird consumption per head, 2001-2006 (Kg/Units) 49
Table 34: Malaysia Bird forecast consumption per head, 2006-2011 (Kg/Units) 49
Table 35: Malaysia Fish value, 2001-2006 ( MYR m, nominal prices) 50
Table 36: Malaysia Fish value forecast, 2006-2011 ( MYR m, nominal prices) 51
Table 37: Malaysia Fish value, 2001-2006 (US$ m nominal prices) 53
Table 38: Malaysia Fish value forecast, 2006-2011 (US$ m nominal prices) 54
Table 39: Malaysia Fish volume, 2001-2006 (Kg/Units m) 56
Table 40: Malaysia Fish volume forecast, 2006-2011 (Kg/Units m) 57
Table 41: Malaysia Fish brand share, by value, 2005-2006 (%) 59
Table 42: Malaysia Fish value, by brand 2005-2006 ( MYR m nominal prices) 59
Table 43: Malaysia Fish company share by value, 2005-2006 (%) 61
Table 44: Malaysia Fish value, by company, 2005-2006 ( MYR m nominal prices) 61
Table 45: Malaysia Fish expenditure per head, 2001-2006 ( MYR, nominal prices) 62
Table 46: Malaysia Fish forecast expenditure per head, 2006-2011 ( MYR, nominal prices) 62
Table 47: Malaysia Fish expenditure per head, 2001-2006 (US$ nominal prices) 63
Table 48: Malaysia Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 63
Table 49: Malaysia Fish consumption per head, 2001-2006 (Kg/Units) 64
Table 50: Malaysia Fish forecast consumption per head, 2006-2011 (Kg/Units) 64
Table 51: Malaysia Rodent value, 2001-2006 ( MYR m, nominal prices) 65
Table 52: Malaysia Rodent value forecast, 2006-2011 ( MYR m, nominal prices) 66
Table 53: Malaysia Rodent value, 2001-2006 (US$ m nominal prices) 68
Table 54: Malaysia Rodent value forecast, 2006-2011 (US$ m nominal prices) 69
Table 55: Malaysia Rodent volume, 2001-2006 (Kg/Units m) 71
Table 56: Malaysia Rodent volume forecast, 2006-2011 (Kg/Units m) 72
Table 57: Malaysia Rodent brand share, by value, 2005-2006 (%) 74
Table 58: Malaysia Rodent value, by brand 2005-2006 ( MYR m nominal prices) 74
Table 59: Malaysia Rodent company share by value, 2005-2006 (%) 76
Table 60: Malaysia Rodent value, by company, 2005-2006 ( MYR m nominal prices) 76
Table 61: Malaysia Rodent expenditure per head, 2001-2006 ( MYR, nominal prices) 77
Table 62: Malaysia Rodent forecast expenditure per head, 2006-2011 ( MYR, nominal prices) 77
Table 63: Malaysia Rodent expenditure per head, 2001-2006 (US$ nominal prices) 78
Table 64: Malaysia Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 78
Table 65: Malaysia Rodent consumption per head, 2001-2006 (Kg/Units) 79
Table 66: Malaysia Rodent forecast consumption per head, 2006-2011 (Kg/Units) 79
Table 67: Global Bird, Fish and Rodent market value, 2006 80
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 83
Table 69: Global Bird, Fish and Rodent market volume, 2006 85
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 88
Table 71: Leading players - Top 5 countries 90
Table 72: Malaysia Key Facts 92
Table 73: Malaysia population, by age group, 2000-2005 (millions) 95
Table 74: Malaysia population forecast, by age group, 2005-2010 (millions) 96
Table 75: Malaysia population, by gender, 2000-2005 (millions) 96
Table 76: Malaysia population forecast, by gender, 2005-2010 (millions) 97
Table 77: Malaysia real GDP, 2000-2005 (MYP bn, 2005 prices) 97
Table 78: Malaysia real GDP forecast, 2005-2010 (MYP bn, 2005 prices) 97
Table 79: Malaysia nominal GDP, 2000-2005 (MYP bn, nominal prices) 98
Table 80: Malaysia real GDP, 2000-2005 (US$ bn, 2005 prices) 98
Table 81: Malaysia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 98
Table 82: Malaysia consumer price index, 2000-2005 (2000=100) 99
Table 83: Malaysia consumer price index, 2005-2010 (2000=100) 99
Table 84: Malaysia exchange rate, 2000-2005 99
Figure 1: Malaysia Bird, Fish and Rodent Care value & value forecast, 2001-2011 ( MYR m, nominal prices) 20
Figure 2: Malaysia Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Malaysia Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Liters m) 26
Figure 4: Malaysia Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 26
Figure 5: Malaysia Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 28
Figure 6: Malaysia Bird value & value forecast, 2001-2011 ( MYR m, nominal prices) 38
Figure 7: Malaysia Bird category growth comparison, by value, 2001-2011 41
Figure 8: Malaysia Bird volume & volume forecast, 2001-2011 (Kg/Liters m) 44
Figure 9: Malaysia Bird category growth comparison, by volume, 2001-2011 44
Figure 10: Malaysia Fish value & value forecast, 2001-2011 ( MYR m, nominal prices) 52
Figure 11: Malaysia Fish category growth comparison, by value, 2001-2011 55
Figure 12: Malaysia Fish volume & volume forecast, 2001-2011 (Kg/Liters m) 58
Figure 13: Malaysia Fish category growth comparison, by volume, 2001-2011 58
Figure 14: Malaysia Fish company share, by value, 2005-2006 (%) 60
Figure 15: Malaysia Rodent value & value forecast, 2001-2011 ( MYR m, nominal prices) 67
Figure 16: Malaysia Rodent category growth comparison, by value, 2001-2011 70
Figure 17: Malaysia Rodent volume & volume forecast, 2001-2011 (Kg/Liters m) 73
Figure 18: Malaysia Rodent category growth comparison, by volume, 2001-2011 73
Figure 19: Malaysia Rodent company share, by value, 2005-2006 (%) 75
Figure 20: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 81
Figure 21: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 84
Figure 22: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 86
Figure 23: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 89
Figure 24: Map of Malaysia 92
Figure 25: Annual data review process 101
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